Social ads

Social Ads That Work— Not Just Run

Engage the right audience with expertly crafted ads that maximize ROI and brand impact.

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Inbound Marketing
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1k+

Customers

33 countries

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Global Leader 2023

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What’s Included in Your
Paid Advertising Package

A strategic, results-focused approach to digital advertising, ensuring your brand gains maximum visibility, engagement, and conversions.

Account Setup Auditing

Account Setup & Auditing

Why It Matters: A properly structured ad account is the foundation of a successful campaign. Whether you’re launching new campaigns or revamping existing ones, our setup ensures optimal organization, tracking, and performance.

  • Comprehensive Audit of Existing Accounts: We assess past performance, identify gaps, and implement industry best practices.
  • New Account Setup: If you’re starting fresh, we configure your ad accounts for maximum effectiveness, ensuring proper tracking and structuring.
  • Pixel & Tracking Setup: We implement and test tracking tools like Meta Pixel and Google Analytics to capture valuable conversion data.
  • Campaign Structuring: We organize ad campaigns, ad sets, and audience segmentation to ensure a smooth and scalable structure.
  • Goal Alignment: We align campaign objectives with your business goals—whether it’s lead generation, brand awareness, or e-commerce sales.

Platforms Covered: Facebook Ads, Instagram Ads.

Campaign Strategy Development

Why It Matters: A well-defined strategy ensures your ads reach the right people at the right time, minimizing wasted ad spend and maximizing conversions.

  • Audience Research & Segmentation: We analyze demographics, behaviors, and interests to pinpoint your ideal customers.
  • Competitor Analysis: We study competitors’ ad strategies to identify opportunities and craft more compelling campaigns.
  • Platform Selection & Budget Allocation: Based on your goals, we recommend an optimal budget split between different Meta campaigns.
  • Ad Funnel Mapping: We design a structured funnel—awareness, consideration, and conversion—to guide prospects toward taking action.
  • Messaging Framework: We create a messaging hierarchy that ensures clear, persuasive, and brand-aligned ad copy.

Outcome: A well-defined strategy that ensures your ads reach the right audience at the right time.

Campaign Strategy Development
Ad Creation Optimization

Ad Creation & Optimization

Why It Matters: The best ads blend compelling messaging with eye-catching visuals to engage users and drive clicks. Our expert team crafts high-converting creatives to capture attention and boost conversions.

  • Ad Copywriting: Engaging, high-converting copy that speaks directly to your target audience’s needs and pain points.
  • Creative Ad Design: Professionally designed image, video, and carousel ads that align with your brand identity.
  • Landing Page Optimization: We provide best-practice recommendations to improve conversions on your website or landing pages.
  • A/B Testing: Multiple ad variations to test different messaging, creatives, and CTAs for the best-performing version.
  • Mobile-Optimized Ads: Ensuring ads are designed to perform well on all devices, maximizing engagement and conversions.

Ad Formats Covered: Single Image, Video, Carousel, Lead Forms, Story Ads, Display Ads.

Targeting & Bidding Strategy

Why It Matters: Reaching the right audience at the lowest cost requires a data-driven targeting and bidding strategy.

  • Demographic & Interest Targeting (Meta Ads): We refine targeting based on age, gender, behaviors, and interests to reach the most relevant audience.
  • Lookalike & Retargeting Audiences: Expanding reach by finding users similar to your existing customers and re-engaging past visitors.
  • Bid Strategy Optimization: We leverage smart bidding techniques like Target CPA, Maximize Conversions, and ROAS to balance performance with cost.

Goal: More targeted reach, higher engagement, and lower cost per acquisition.

Targeting Bidding Strategy
Continuous Optimization 
 Performance Scaling

Continuous Optimization 
& Performance Scaling

Why It Matters: Paid advertising is never a “set-it-and-forget-it” strategy. Continuous monitoring and data-driven adjustments ensure your campaigns remain profitable and scalable.

  • Weekly Performance Reviews: We analyze engagement, click-through rates, and conversion rates to adjust strategies accordingly.
  • A/B Testing on Creatives & Copy: Testing different versions of ads to determine the highest-performing combinations.
  • Budget Reallocation: Adjusting ad spend to focus on top-performing audiences and placements.
  • Ad Fatigue Prevention: Refreshing creative assets and messaging to keep audiences engaged.
  • Conversion Tracking Enhancements: Ensuring tracking pixels are correctly configured to capture accurate data.

Result: Improved ad performance, better cost efficiency, and continuous growth.

Retargeting & Funnel Development

Why It Matters: Most users don’t convert on their first visit. Retargeting keeps your brand top-of-mind and re-engages potential customers, leading to higher conversion rates.

  • Website Retargeting: Serving ads to people who have previously visited your site but haven’t converted.
  • Lead Nurturing Ads: Keeping prospects engaged with educational and promotional content.
  • Custom Audience Segmentation: Retargeting users based on behavior—abandoned carts, video views, page engagement.
  • Dynamic Retargeting (E-commerce): Showing personalized ads featuring products users have viewed.

Goal: Bring back lost leads, nurture relationships, and drive higher conversions.

Retargeting Funnel Development
Retargeting Funnel Development

Reporting & Insights

Why It Matters:  Data-driven decisions lead to better results. Our detailed reports give you full visibility into campaign performance and actionable insights for continuous improvement.

  • Custom Monthly Performance Reports: A deep dive into ad performance metrics, including CTR, CPC, ROAS, and conversion rates.
  • Best-Performing Ad Analysis: Insights into what’s working and where we can improve. 
  • Strategy Adjustments Based on Data: Recommendations for future campaigns to ensure ongoing success.
  • Quarterly Growth Roadmap: A detailed plan outlining the next steps to scale your advertising efforts.

Outcome: A clear roadmap to improving ad effectiveness and maximizing return on investment.

 

Transparent Pricing for Maximum Value

We offer flexible pricing plans designed to match your advertising goals and budget.

Campaign Strategy & Planning

Audience Research & Segmentation

Ad Account Setup & Optimization

Pixel & Tracking Setup

Platforms Covered (Facebook, Instagram)

Demographic & Interest Targeting

Custom Ad Copywriting

Active Campaigns

Scroll-Stopping Image & Video Ads

A/B Testing Variations

Budget Reallocation Strategies

Ad Fatigue Prevention

Landing Page Optimization

Retargeting Strategy

Smart Bidding Optimization

Conversion Tracking Enhancements

Campaign Adjustments

Performance Reports

Regular Strategy Calls

Start

$799/month

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Full Meta Suite

1

Bi-Weekly

Monthly

Build

$999/month

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Full Meta Suite

2

Bi-Weekly

Monthly

Monthly

Grow

$1,499/month

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Full Meta Suite

2

Weekly

Weekly

Bi-Weekly

FAQ’s

We conduct a deep audit of your industry, competitors, and audience to develop a custom ad strategy.

No, our pricing covers ad management. The ad budget is paid directly to Meta.

Some clients see immediate results, but most campaigns achieve full optimization within 60-90 days.

We focus on ROI-driven campaigns, continuous optimization, and transparent reporting—no fluff, just results.

Our Team is Your Team

Your goals are our goals. Work with our talented team to produce compelling google ads services that engage and convert your audience.

richa sharma