Strengthening Wellics’ Online Presence with webdew’s SEO Approach

Goals

Enhancing Wellics’ visibility and authority by improving its search rankings on Google, ensuring higher traffic, stronger brand presence, and sustainable growth.

• Increase Organic Traffic

The main aim is to attract more people to the website without relying heavily on paid ads. By optimizing web pages, targeting high-intent keywords, and publishing valuable content, Wellics can bring in a steady stream of visitors who are genuinely interested in corporate wellness solutions. More traffic means more visibility, potential leads, and conversions.

• Boost Keyword Rankings

Ranking higher on search engines for important keywords (like corporate wellness platform, employee well-being solutions, etc.) ensures Wellics shows up when potential customers are searching for related services. The goal is not only to appear on page one but also to secure top positions that drive the most clicks. Maintaining these rankings despite search engine algorithm updates is critical for long-term success.

• Strengthen Domain Authority

Search engines like Google use domain authority as a signal of trust and credibility. By building high-quality backlinks from reputable websites, Wellics can increase its authority score. A stronger authority improves the chances of ranking higher across a wide range of keywords, making the website more competitive against industry rivals.

• Close Content Gaps

Through competitor analysis, it became clear where Wellics was missing opportunities. By creating content that addresses these gaps, such as new blog topics, guides, or landing pages, the company can capture keyword opportunities that competitors are currently ranking for. This ensures Wellics is covering all areas of interest in its industry, offering more value to both users and search engines.

• Improve Technical SEO

Even the best content won’t perform if the website isn’t technically sound. Improving crawling efficiency, fixing broken links, optimizing site speed, and ensuring mobile-friendliness are essential to give search engines smooth access to the site. Strong technical SEO helps maintain rankings, supports better user experience, and prepares the site for future algorithm changes.

webdew’s Approach

A comprehensive SEO strategy combining technical fixes, content optimization, and backlink building to strengthen Wellics’ online presence and search performance.

1. Technical SEO Fixes

• We resolved broken internal and external links that were negatively affecting crawlability and user experience.
• Fixed 4xx errors, duplicate titles, meta descriptions, and missing H1 tags to improve on-page SEO structure.
• Optimized site speed by addressing issues with uncompressed and unminified JavaScript/CSS, and enabled browser caching for faster load times.
• Improved sitemap and robots.txt configuration to ensure better crawling and indexing of important pages.

2. Content Optimization & Expansion

• Identified low word count pages and expanded them with meaningful, keyword-rich content.
• Corrected duplicate H1 and title issues by rewriting unique and keyword-optimized headings to capture broader search intent.
• Conducted competitor analysis to find content gaps and created new, targeted articles to rank for missed keyword opportunities.

3. Crawl Efficiency & Site Structure

• Reduced crawl depth issues so that important pages could be reached within three clicks, improving both SEO and user navigation.
• Strengthened internal linking by ensuring pages had enough incoming internal links, thus passing authority more effectively across the site.

4. Backlink Strategy

• Developed a robust backlink plan to acquire high-quality, relevant backlinks, boosting Wellics’ domain authority and competitiveness in search rankings.

5. On-Page & User Engagement Improvements

• Added meta descriptions, optimized titles, and ensured that anchor texts were descriptive instead of generic (“click here”), making pages more SEO-friendly.
• Improved text-to-HTML ratio by restructuring code and enhancing page content for better readability and faster crawling.

6. Video

• To align SEO efforts with business goals, Webdew produced a dedicated video outlining Wellics’ objectives. This video clearly communicated the platform’s mission and SEO priorities, helping ensure consistency in content direction and marketing alignment across teams.

Impact

• Improved Keyword Rankings: Multiple targeted keywords moved up in SERPs, increasing visibility against competitors.
• Higher Organic Traffic: Steady growth in website traffic due to optimized content and stronger crawling efficiency.
• Better Site Authority: High-quality backlinks boosted domain authority and trustworthiness in search engines.
• Enhanced User Experience: Fixed broken links, optimized page speed, and improved internal linking for smoother navigation.
• Content Effectiveness: Expanded blog and landing page content addressed keyword gaps, capturing new search opportunities.
• Technical Stability: Duplicate titles, missing meta descriptions, and crawl errors were resolved, strengthening SEO foundation.
• Stronger Engagement: Meta and on-page optimizations improved CTR (click-through rates) and time on page.

Conclusion

Through a focused mix of technical SEO fixes, content optimization, backlink building, and strategic communication, Webdew helped Wellics strengthen its online presence and achieve steady improvements in traffic, keyword rankings, and overall site authority. By aligning SEO with business objectives, Wellics is now better positioned to attract the right audience, improve engagement, and drive sustainable growth.

Looking to boost your SEO performance and stand out in search results? Partner with webdew today and let us help you unlock measurable growth for your business.