Time flies fast, yes we all know that. But didn't 2022 go by really fast? Like it had a superjet or something.
Anyways, first things first, let me start by wishing you all a prosperous and successful new year! Hope you all are super motivated to achieve your new year's resolutions. I AM! (Hope my inner procrastinator stays hibernated this year.
Now coming back to my ritual of sharing monthly agency updates, I have quite a few updates for you. Although December is traditionally a slower month for everyone, webdians kept themselves busy at the agency.
From working hard to celebrating harder, we didn't let the holiday season slow us down.
So, yes like I said, I have a lot to share with you, and like always, I'll keep it real and transparent. So, let's jump to it!
Marketing
Email marketing
Contrary to popular belief, email marketing is alive and well – in fact, 77% of marketers (according to HubSpot) have seen an increase in email engagement over the last year.
That's why we decided to go all out with our holiday email marketing campaign for our Dew Lite website theme, which was available at discounted rates.
And guess what? It paid off – the campaign was a huge success, helping us nurture our existing clients and attract new customers.
We sent 5 holiday season emails that had an average open rate of 22.68%. Over 500 unique openings were achieved, and we're sure our contacts loved the Dew themes!
So if you're on the fence about email marketing, don't be! It's still a powerful tool in today's digital landscape.
We also send our monthly newsletter, which you should definitely check out if you haven’t yet! We share curated content, thought-provoking discussions, leadership quotes, and so much more.
You may check out our previous newsletters here.
Paid ad marketing
If you have been following us for quite some time, you might already know that we tried paid ad marketing in 2021. But at that point in time, it didn’t give us the results we expected.
I have, this time, invested my time in researching and taking things into my own hands to experiment with paid advertising once again. Fingers crossed! Soon we will see if it works out.
Stay tuned for the results in the coming months.
Social Media Growth
Social media marketing is literally huge! I have all my eyes on leveling up social media marketing in 2023. But for now, let’s take a look at how we have grown in December.
Our LinkedIn page has been doing particularly well – we currently have 38,198 followers.
In comparison, the HubSpot tutorial LinkedIn page has 186 followers.
On Facebook, we have 1165 followers, Twitter has 861, and on Instagram, we have two accounts – @webdewlife and @webdewcom that reached 715 followers and 121 followers respectively.
Overall, our social media audience has grown by 3.85% compared to the previous month.
But even more impressive is the increase in social impressions, which have gone up by 20.82%.
Here's the thing – we actually reduced the number of posts we were making, so these results are even more impressive. All of this is great news for our team at webdew, and we'll continue to focus on delivering valuable content to our followers in 2023.
Thanks for following us!
Blog Campaign
We believe in content and providing valuable knowledge through it. Blogs are a very important part of our website.
In the month of December, we published 20+ blogs that covered a lot of interesting topics. Since it was the holiday season, the blog traffic did decrease, but we never went below 1.5K, while our highest was 4K.
SEO
I am always looking for ways to improve our website's performance. SEO will be one of the major focuses in the coming months. This helps us to rank higher in search engine results, which is crucial for any organization that wants to keep growing.
Despite all the efforts our DA continues to be 35. Here's a comparison of the traffic from Google Analytics for November and December.
Check out this comparison of searches and clicks from Search Console for November and December:
You might want to take a look at our top-performing blogs of December according to Google Analytics:
Also, check out the Google Search Console queries for the month of December:
If the webdew report is confusing to you, here's an alternative report using Ubersuggest that shows the performance of each keyword:
As I believe SEO is the biggest game changer, I expect our website’s SEO to improve sooner in 2023.
Write campaign
The Write campaign is something that has been a major campaign that helped us grow in business. As webdew website and blogs have greater organic traffic, we accept guest posts frequently. In addition to providing our site users with the opportunity to expand their profile by promoting their content and business, our blog provides useful information on best practices for HubSpot, development, and marketing.
All of our respectable clients have benefited from our blogging efforts, which have included both technical and general-interest posts. So, if you wish to write to us please pitch your ideas to write@webdew.com. Read about our guidelines here.
We were able to double the revenue generated in the last quarter through this campaign. In future, I hope to expand this with the help of an active SEO team. We are also making use of many tools that help us advance our SEO metrics.
Services
Good Firms recognition
I just wanted to let you know the exciting news that webdew has been recognized by GoodFirms as a top player in the video production game! We couldn't have done it without the hard work and commitment of our talented team, as well as the trust of our amazing clients.
Video production has been a key driver of our business profitability, and we are so grateful to be recognized for our efforts. We will continue to do our best to create top-notch, impactful videos that help our clients succeed.
Website campaign
It's definitely true that a website is never really complete – there's always room for improvement and updates. That's why I've been constantly working on improving our website.
There were so many changes, which I will list below. Make sure you visit our website and check them out:
I hope you have a meaningful time while you scroll through our website.
Operations
Directories campaign
I love getting feedback from our customers! It helps us understand what we're doing well and where we can improve, so we can continue to grow and provide the best possible service. Whether it's a quick comment or a detailed review, every bit of feedback is valuable and helps us become a better business.
In the month of December, we received a total of 10 reviews:
Talking particularly about the clutch, we got 124 click-throughs and 298 profile views.
Thank you for taking the time to share your thoughts with us!
Recruitment
As a business owner, I can't stress enough how important it is to hire the right people for the job. When we have a team of passionate, talented individuals, it truly allows our company to reach new heights and achieve our goals.
Our hyperactive recruitment team has, in the month of December conducted 105 interviews, and 1 person joined the webdew family.
And I have to say, at webdew, we've been fortunate enough to have a fantastic team that has helped us get to where we are today. By carefully selecting employees who align with our values and culture, we've been able to create a positive and productive work environment that drives us toward success.
It really does make a difference!
Knowledgebase
I believe in the power of sharing knowledge and providing opportunities for growth to every member of our team. That's why we started the internal knowledgebase – to give everyone the chance to learn and thrive.
We have published 640 articles on our internal knowledge base. And this adds to team building and knowledge sharing.
New year resolutions
As I set my sights on 2023, my main focus is on achieving new business goals for webdew.
But I don't want to just leave my resolutions as thoughts in my head – I want to turn them into a tangible strategic vision.
That's why this year, we're putting a strong emphasis on marketing at webdew. We're committed to creating processes that will help bring our vision to reality.
Personally, I've also made a resolution to test and experiment with different approaches, so I can learn what works and what doesn't before sharing my findings with the team and others. It's a “learn, teach, and pass on” method that I'm eager to put into action.
Thanks for following along with us this year. We can't wait to see what the next one brings and we'll be sure to keep you updated on all of our agency happenings.
Let us grow together in business in 2023!
