Jimdo Website Builder Review 2024: Testing and reviewing the features 

Having a reliable website builder is one of the most important things you need to consider as a business owner. After all, the website is your storefront, and you cannot risk screwing things up. One mistake can lead to a bad reputation and poor sales. 

And yes, trust me when I say the website you build will greatly impact your business. A poor-looking website will drive customers away and make you look unprofessional.

That being said, an excellent website builder like Jimdo can help you. While the name isn’t as popular as Wix or Squarespace, Jimdo is undoubtedly a robust contender in the market. 

In this Jimdo website builder review blog, I will highlight all its features. From its AI-powered website building to templates, you will find everything. Let’s get started. 

What is Jimdo?

Jimdo is a comprehensive solution for anyone looking to create a website or establish an online store. Founded in Germany in 2007, the platform has rapidly gained popularity, boasting the creation of over 30 million websites since its introduction. 

With a dedicated team of over 250 employees, Jimdo is headquartered in Hamburg, where it continues innovating and improving its offerings. Jimdo is the 8th most popular website builder in the world.

The platform aims to simplify the website-building process, making it accessible for users of all skill levels, whether they are entrepreneurs launching their first online venture or established businesses seeking to enhance their digital presence.

Building a site with Jimdo

The world became quite busy. Who has the time or the technical know-how to build a website from the ground up? Jimdo is tailored for busy individuals who want a professional website without the need to learn coding or spend endless hours tweaking design elements.

The platform’s user-friendly interface is ideal for beginners, allowing smooth transitions between editing specific pages and adjusting the overall site design. Using the integrated CMS, adding new pages, or updating existing content is easy, making website management a breeze.

Jimdo’s templates are all mobile-responsive, ensuring your site looks great on smartphones and tablets right out of the box, with no additional adjustments required.

Beyond ease of use, Jimdo also includes features like a free SSL certificate for enhanced security and a complimentary custom domain for the first year when you sign up for any paid plan—features many competitors charge extra for.

For small business owners looking for a straightforward way to build an attractive website, Jimdo is an excellent choice. You can create a fully customized site in just a few hours without writing a single line of code. 

With dozens of templates to choose from, you can quickly find a design that suits your brand, customize the colors and fonts, add your logo and content, and publish your website in no time.

1. Implementation of CSS and HTML

Most Jimdo users will likely opt for the straightforward path to website creation, taking advantage of its WYSIWYG (What You See Is What You Get) builder, which requires no coding knowledge. This lets them quickly build and customize their sites using an intuitive visual editor.

However, for those with coding skills, Jimdo provides an opportunity to go beyond the basics and add more personalized touches through deeper customization. 

Users can access the underlying HTML or CSS of their Jimdo site to adjust templates in ways that the visual editor alone can't achieve. Starting with one of Jimdo’s pre-designed templates, you can modify it to fit your vision better using the platform's clean and user-friendly code editor.

A standout feature is the ability to switch easily between the code and the visual editor. This flexibility allows users to make large-scale adjustments through coding and then fine-tune the design and layout by returning to the visual editor. 

For example, you might edit the code to change the overall structure of a page, then use the visual editor to perfect the positioning of images, text boxes, and other elements.

This dual approach gives Jimdo users a unique blend of ease of use and creative freedom, offering control over nearly every aspect of design and functionality. While not every user will take advantage of these coding options, those who do will find it a powerful way to create a truly unique and customized website.

2. AI website building 

Jimdo streamlines the initial setup process by asking whether you prefer to build your website using code or through its visual editor. If you opt for the no-code approach, you’ll benefit from a smooth and user-friendly onboarding experience.

An AI-powered assistant guides you through this process, making designing and building your site even faster. It begins by asking whether the website is for personal or organizational use.

Then, it prompts you to select the site's purpose—options include a personal blog, small business homepage, online portfolio, and more.

If you create a small business website, the AI wizard gathers additional information, such as your company name, industry, site goals, and other relevant details. This input helps the assistant pre-populate your site with suitable content, saving you time and effort. 

The AI can even connect to your social media profiles for additional context, allowing it to better align the website’s content with your existing online presence.

From this point, the AI takes the lead, suggesting options for site styles, color schemes, additional pages (like a “Contact Us” section or terms and conditions), and templates that define the overall design. 

During testing, we found that Jimdo’s AI assistant's recommendations were well-tailored to our inputs, delivering design suggestions that aligned with our needs.

Once you complete the AI-guided setup and select your starting template, you’re directed to Jimdo’s drag-and-drop editor to finalize your site. The editor’s clean and intuitive interface makes it easy to use. You can tweak design elements and add finishing touches to your pages.

Overall, Jimdo’s AI onboarding wizard transforms an already simple website-building process into an even faster, more automated experience, ideal for users who want a hands-off approach to getting their site up and running.

3. Jimdo templates

One limitation we noticed when using Jimdo for website creation is the limited selection of templates. The platform offers about 100 template options across different categories, including business, portfolio, blog, and more.

While this library covers the fundamental needs of most users, it falls short compared to some competitors, which offer a wider range of template designs. The available templates often feel dated, with many sharing similar layouts and styling. 

As a result, when building websites for different industries, it can be challenging to create a truly distinct look and feel for each one. The templates strongly influence the overall layout, styling, and branding, making deep customization difficult for those relying solely on the visual editor.

For users with HTML and CSS knowledge, Jimdo allows for some flexibility to work around these limitations. You can tweak the template code or even create a more unique design by building from scratch, providing a way to overcome the constraints of the default template options.

However, most Jimdo users are drawn to the platform for its no-code editor, prioritizing ease of use over technical customization. 

This means many will have to accept a more templated look and less control over creating a site that stands out. As with many user-friendly site builders, this is the trade-off for Jimdo’s website creation approach's simplicity and speed.

4. Connecting to social profiles

Successful business owners understand that a strong online presence goes beyond just having a website. Social media is crucial for engaging with customers, building credibility, and demonstrating your value through social proof.

Jimdo easily integrates your website with your existing social media profiles. During setup, the AI assistant suggests linking your Facebook and Instagram accounts, allowing you to seamlessly import content and details from those platforms to populate your new site. 

This integration can save time and effort, helping to jumpstart your website creation by bringing in photos, business information, and other relevant content from your social profiles.

Jimdo continues to prioritize social media integration even after your initial setup. Throughout the site-building process, the platform offers suggestions to link your social accounts whenever it could be beneficial—creating new pages, updating content, or adding visual elements like images or videos. This proactive approach ensures that your social presence and website remain closely aligned.

Once your site is live, Jimdo’s Business Listings feature allows you to synchronize important business details—such as your address, phone number, and hours of operation—across multiple platforms, including Google Business. 

When updates are needed, you can quickly push them to all connected listings with just one click, ensuring consistency and saving time on manual updates. This feature helps maintain accurate information across the web, making it easier for customers to find and connect with your business.

5. Image adjustments

Imagery plays a crucial role in capturing and retaining the attention of your website visitors. Jimdo makes incorporating high-quality images into your site easy with various user-friendly options.

You can upload your photos directly through Jimdo’s site editor, which has tools to help you refine them. Adjustments like cropping, rotating, applying filters, and tweaking color and lighting can all be done effortlessly, allowing you to perfect each image without needing separate software.

Additionally, Jimdo provides access to a library of professional stock photos organized into categories that align with various industries. This feature saves time by letting you quickly find relevant images without sorting through a sea of unrelated options.

As mentioned, you can import images directly from your connected social media accounts, such as Facebook, Instagram, and Google Business. This integration lets you easily pull photos you’ve shared with your audience, keeping your website visually consistent with your online presence.

With Jimdo, you have plenty of flexibility in sourcing images and control over how they appear on your site. The platform's tools ensure that even those without design experience can effectively leverage visuals to create an engaging, polished website.

6. Built-in analytics

Understanding how people discover and interact with your website is crucial for improving its performance. Jimdo’s dashboard provides valuable data, including total site visits, unique visitors, engagement metrics, traffic sources, and insights into your top-performing pages.

Jimdo presents these metrics in clear graphs and charts, making it easy to identify trends. You can see where most of your visitors are coming from, which helps you refine your content strategy and focus your marketing efforts where they’ll be most effective. 

Additionally, the data can highlight underperforming pages that might benefit from further optimization, allowing you to improve your site’s content and design continuously.

If you build an online store with Jimdo, you’ll gain access to additional e-commerce statistics, such as revenue, number of products sold, total orders, and popular items. These insights can help you understand your sales performance, offering ideas for adjusting your website layout or promotional strategy to highlight best-selling products.

Beyond its built-in analytics, Jimdo also makes it simple to integrate with tools like Google Analytics and Instagram Insights. 

This allows you to access more detailed information on website traffic, audience demographics, follower trends, and more, giving you a comprehensive view of your site's performance. With this data, you can quickly set up and refine a website over time, using actionable insights to enhance user experience and drive growth.

7. Excellent logo creator

Creating the perfect logo from scratch can be challenging, especially if you lack graphic design experience. That's why Jimdo includes a user-friendly Logo Creator tool, enabling small businesses to craft a unique visual representation of their brand identity easily.

You can create a customized logo ready for immediate use in just a few minutes. Enter your business name to get started, and the Logo Creator will present various design options, ranging from simple typographic styles to more intricate illustrated concepts.

From there, you can choose a design as a starting point and move on to the best part—personalizing it to reflect your brand truly. You can adjust image elements, rearrange text placement, explore different color schemes, experiment with fonts, and more. This allows you to tailor the design until it perfectly matches your vision.

Once your logo is finalized, you can download it as a high-quality PNG file, suitable for your website, social media, or print materials like business cards or brochures.

We found the Logo Creator tool surprisingly effective for producing professional-looking logos with minimal effort. It’s a convenient solution for business owners who want to design their logo without investing significant time or money, making it easy to get a polished result.

8. eCommerce features

Jimdo offers plans tailored for both standard websites and online stores. If you opt for the e-commerce route, you’ll still enjoy the same intuitive site builder but with added features that make managing an online store much more robust.

Setting up products is straightforward, and Jimdo allows you to configure product variants, discounts, return policies, and more. You'll also have access to multiple payment options, including PayPal and other alternatives beyond credit cards, making it easier for your customers to complete their purchases. 

For those with a physical storefront, Jimdo's local pickup feature lets nearby customers place orders online and pick them up in person, adding convenience for you and your customers. Plus, you’ll have essential tools for managing inventory and tracking orders, simplifying the day-to-day management of your store.

One of the standout aspects of Jimdo's e-commerce offering is that it doesn’t charge processing fees—you keep 100% of the revenue from your sales. This is a rare benefit, as many other e-commerce platforms deduct a portion of your sales as processing fees.

Additionally, Jimdo simplifies compliance by automatically generating essential legal documents, such as your terms and conditions, return policy, and privacy policy. This means you won’t need to draft these texts from scratch, saving you significant time and ensuring that your online store is legally sound.

9. Scalability

Small businesses seeking to build a simple site will find Jimdo a solid starting point. Its user-friendly interface and quick setup process make it appealing for those new to website building. However, the platform’s limitations become apparent as a business grows and needs more advanced features, which can lead to outgrowing Jimdo sooner than expected.

One of the primary constraints is Jimdo’s basic SEO capabilities. While the platform covers technical aspects like meta tags and sitemaps, it lacks more sophisticated tools for boosting search visibility and improving rankings. This makes it harder for businesses to achieve organic growth and reach a larger audience.

The platform’s blogging functionality is another area where Jimdo falls short. It doesn’t support multi-user collaboration, so if you have a dedicated content marketer or a team contributing to your blog, managing updates and adding new content becomes more cumbersome than it should be. 

Additionally, embedding blog content onto other pages within the website isn’t intuitive, which can hinder efforts to promote content more broadly and attract a larger readership.

On the e-commerce side, Jimdo covers many basics but lacks depth for businesses looking to scale their online sales. While it allows users to set up product pages, manage orders, and integrate a few standard payment options like PayPal, accessing preferred or advanced payment gateways often requires an upgrade to more expensive plans.

A significant downside is the platform’s limitations around content portability. If you decide to move to a more advanced website builder in the future, you may find it challenging to migrate your content from Jimdo, as it doesn’t offer an easy way to export site data. 

This makes transitioning to a new platform time-consuming and potentially costly, especially for businesses that outgrow Jimdo’s capabilities or become frustrated with its constraints.

Overall, Jimdo can be a good fit for small businesses needing a straightforward, no-frills website solution. Still, its limitations in SEO, blogging, e-commerce features, and content migration make it less suitable for ambitious businesses aiming for significant growth.

Jimdo Website Builder Review: Pricing

Jimdo website builder review provides two versions of its website creation platform to cater to different needs. The first is a traditional website builder, suitable for various purposes such as blogs, portfolios, and business websites. This version has three different plan options, allowing users to select the level of features and support that best suits their needs.

For those looking to sell products online, Jimdo offers a dedicated set of plans tailored specifically for e-commerce. These plans include features that help set up and manage an online store, such as product listings, payment options, and essential order management tools. 

1. Website

Jimdo offers three pricing tiers for its standard website builder, including a free plan that allows users to get started without any upfront cost. Each paid plan provides additional features and higher resource limits, making them more suitable for growing needs.

The entry-level option is the free-forever *Play* plan. You receive 500 MB of storage and 2 GB of monthly bandwidth without spending a dime, making it suitable for simple websites with basic needs. This plan provides a great way to test the platform before committing to a paid plan.

However, the *Play* plan has a few critical limitations. First, you can only create up to five pages for your site, which can be restrictive if you want to build a more content-rich website. 

Additionally, unlike the business plan, the free Jimdo plan requires you to use a Jimdo subdomain (e.g., yoursite.jimdosite.com). This means you won't be able to connect your site to a custom domain that could be easier for visitors to remember and share, which can impact the professionalism and branding of your site.

2. Online store

With Jimdo's higher-tier plans, all restrictions are lifted, offering a significant upgrade in flexibility and support. Storage and bandwidth become functionally unlimited, and you can add as many pages as you need to your e-commerce site. 

This is a substantial advantage for online businesses aiming for long-term growth, as it removes the barriers that

could otherwise limit the expansion of product listings or the addition of new content.

Beyond the technical enhancements, Jimdo’s higher-tier plans provide more hands-on support. You’ll receive priority customer support, ensuring that issues or questions are addressed within an hour, allowing minimal downtime and faster resolutions. 

Ready to use Jimdo?

As you can see from my Jimdo website builder review, Jimdo is undoubtedly one of the best website builders available. It has a free plan, a simple drag-and-drop functionality, SEO aspects, and many more. 

I admire the fact that Jimdo included a free plan. It helped me test its features. And the free plan is, of course, excellent. I recommend it to everyone. 

Nevertheless, if you’re looking for a reliable website builder, Jimdo should be at your list. Do you have any other website builders on your bucket list? Let me know in the comments below and I will write a detailed review on them. 

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