Email marketing may seem traditional, but its potential and future prospects are remarkable.  Studies show that 87% of marketers prefer email marketing to promote their content. And get this, experts predict that the market size of email marketing is set to grow by 19.44% by 2028!

Nowadays, businesses often rely on Email Marketing Service Providers and Customer Relationship Management (CRM) tools to boost their email campaigns and foster better customer relationships.

HubSpot stands out as a widely adopted CRM, while Mailchimp ranks among the most popular email service providers. But here's where it gets exciting. Imagine if these two platforms teamed up. 

Through HubSpot Mailchimp integration, you can upscale your email marketing campaigns and streamline your team's workflow. Let's see how this integration can take your business efficiency to the next level!

What is HubSpot Mailchimp Integration?

HubSpot Mailchimp Integration is when two software tools, HubSpot and Mailchimp, are connected bi-directionally to share data and work together seamlessly. HubSpot is a platform for managing customer relationships, while Mailchimp is used for email marketing.

With this integration, you can sync contacts between HubSpot and Mailchimp, meaning you don't have to manually transfer email lists from one platform to another. It also allows you to track your email marketing efforts within HubSpot. It gives you a comprehensive view of your marketing campaigns.

For example, if you collect email addresses through a pop-up form on your HubSpot website, those contacts can automatically be synced from HubSpot to Mailchimp email list. Similarly, if someone unsubscribes from your Mailchimp emails, that information can be reflected in your HubSpot contact records.

To explore HubSpot integration with other popular platforms, consider following our curated playlist on HubSpot Integrations.

Features of HubSpot Mailchimp Integration

Connecting HubSpot with Mailchimp helps simplify your marketing efforts. This integration seamlessly merges both platforms and allows to streamline contact management, track email campaigns and automate workflows.

Let's explore how these features optimize your email marketing strategies.

  • Sync Contacts: When a visitor fills out the pop-up forms on your website, HubSpot creates a contacts list. With the integration of HubSpot and Mailchimp, this existing contacts list synchronizes automatically, enabling you to craft email marketing campaigns directly within Mailchimp.
  • Email Campaign Tracking: By integrating HubSpot with Mailchimp, you can access comprehensive reporting and analytics across both platforms. This means you can track the performance of your email campaigns, monitor engagement metrics like open rates and click-through rates, and gain insights into how your marketing efforts contribute to your overall goals.
  • Automated Workflows: You can set up automated workflows triggered by actions in HubSpot or Mailchimp. This helps enhance marketing automation capabilities and streamline your efforts.
  • Enhanced Email Campaigns: The integration allows you to leverage the strengths of both platforms for your email campaigns. You can use HubSpot's powerful tools to create and segment your email lists, benefiting from Mailchimp's robust email delivery and tracking capabilities. 

Steps to install Mailchimp within HubSpot 

Are you ready to sync your email service provider, Mailchimp with HubSpot? Let's get started following these simple steps. 

  • First, log in to your HubSpot Account.
  • Now, navigate to the App Marketplace icon and click “App Marketplace.
  • Search for Mailchimp and then click “Install app.
  • Now login to Mailchimp using your username and password.
  • Once you've entered your credentials, a pop-up asking to authorize HubSpot Marketing Free will appear. Click “Allow” to grant permissions. 
  • Once the app is installed, you can enable the sync by navigating to connected apps, clicking the actions dropdown and selecting settings.
  • You can enable the toggle switch to “Show Mailchimp email activities on HubSpot contact records.” This allows you to sync email activities and track the emails sent, opened, bounced and clicked on your HubSpot records. 

Now, let's explore the capabilities and functionalities of this integration. 

How to boost Email Marketing using HubSpot Integration with Mailchimp?

HubSpot CRM users can sync new contacts to the Mailchimp account using pop-up or non-HubSpot forms. Let's explore how to connect forms and view email activities using HubSpot Mailchimp integration.  

How to sync your form to a Mailchimp list?

Here are the steps to connect your form on the HubSpot website to the Mailchimp list: 

  • After installing Mailchimp, go to your HubSpot account dashboard. 
  • Go to Marketing, Lead Capture, and click “Forms.” 
  • Now, hover over the desired pop-up form and click “Edit.” You can also create a new form and then push it to the Mailchimp. 
  • The form editor window will appear. Now, go to the “Options” tab located at the top of the form.
  • Scroll and navigate to the “Push new contacts to your email provider section.” This option allows you to push the desired form to Mailchimp. 
  • Click the “Select Lists” button.
  • Now, select the Mailchimp list in the pop-up window and click Save
  • You will be redirected to the form editor window; now click next and update the form. 

This way, you can push your forms and sync your HubSpot contacts to Mailchimp. If a visitor fills out the form or subscribes to your newsletter, the new subscriber details will be updated in your Mailchimp contacts.


How to sync the Non-HubSpot form to a Mailchimp list?

With HubSpot Mailchimp Integration, you can even connect the Non-HubSpot forms available on your website to a Mailchimp list by following the steps below: 

  • Navigate to the Forms by following the steps mentioned above.
  • Now, hover over the Non-HubSpot form and click the “Actions” dropdown. 
  • From the dropdown menu, select Edit Mailchimp list. 
  • A pop-up window will appear; select the Mailchimp list from the dropdown and click Save.

This is how you can quickly push contacts from HubSpot to Mailchimp using HubSpot Mailchimp Integration. 

How to track Mailchimp email activities?

With just a few clicks, you can track the Mailchimp email status, such as sent, opened, bounced, or clicked.

In your HubSpot account, go to Contacts > Contacts and then select and open the contact. Now, in the Activities tab, click Filter Activity. Next, select the Mailchimp checkbox under Integrations. This allows you to view the email activities. 


Syncing contacts using forms will help you manage your email marketing campaigns efficiently. Before we conclude, let's examine the benefits of HubSpot Mailchimp integration.

What are the benefits of HubSpot Mailchimp Integration?

HubSpot Mailchimp Integration comes with some great perks:

  • Streamlined Workflow: With both platforms working together, you can manage your contacts and email campaigns all in one place, saving you time and hassle.
  • Improved Conversion: HubSpot's detailed customer insights combined with Mailchimp's segmentation tools help you send more personalized emails, which can lead to higher engagement and conversions.
  • Improved Analytics: You can get a comprehensive view of your email marketing performance by syncing data between HubSpot and Mailchimp. This allows you to make data-driven decisions to optimize your campaigns.
  • Time-Saving Automation: Set up automation between HubSpot and Mailchimp to handle repetitive tasks like sending welcome emails or follow-ups, freeing up your team to focus on more important work.
  • Improved Lead Nurturing: HubSpot Mailchimp Integration enables better lead nurturing by allowing businesses to track and analyze customer interactions across both platforms. This data can be used to tailor email content and timing to better engage leads and move them through the sales funnel.

Overall, integrating HubSpot with Mailchimp can lead to increased efficiency, better targeting, and, ultimately, improved business results.

Time to Connect: Are you ready to elevate your Email Marketing?

HubSpot Mailchimp Integration is a great way to streamline your marketing efforts by connecting two powerful tools. It simplifies tasks like managing contacts and tracking email campaigns, saving you time and ensuring data consistency.

So, are you ready to take your email marketing to the next level using HubSpot Mailchimp Integration? Drop us your thoughts in the comments. 

If you have any questions about the integration or are interested in learning more about HubSpot services, feel free to contact us. We're here to help!

Frequently Asked Questions 

Yes, HubSpot can integrate with MailChimp. Using Mailchimp HubSpot Integration, you can ensure seamless data sharing, such as HubSpot CRM contacts and email campaign performance metrics.

While both MailChimp and HubSpot offer marketing tools, they serve different purposes. MailChimp primarily focuses on email marketing and audience engagement, whereas HubSpot provides a broader range of marketing, sales, and customer service tools for managing customer relationships. With HubSpot Mailchimp integration, you can connect both platforms and unleash their capabilities.

MailChimp offers integrations with a wide range of platforms and tools, including e-commerce platforms like Shopify and WooCommerce, CRM systems like Salesforce and HubSpot, social media platforms like Facebook and Instagram, and many more. HubSpot Mailchimp Integration enhances email marketing capabilities and streamlines marketing tasks.

Yes, Mailchimp provides a suite of marketing CRM tools that you can use to understand, connect with, and grow your audience. These tools include features for managing contacts, tracking interactions, segmenting audiences, and automating marketing campaigns. While Mailchimp's CRM capabilities may not be as extensive as dedicated CRM platforms like HubSpot or Salesforce, it offers basic CRM functionality to help businesses manage customer relationships.