HubSpot Customer Feedback Survey Tool: Get Insights & Boost Conversion

“A satisfied customer is the best business strategy of all.”  — Michael LeBoeuf

Do you agree that customers are super important for a business, and if they're happy, the business does well?

Well, a Zendesk report says 75% of people are willing to spend more money on products or services that give them a great experience.

This is especially true for the software industry (SaaS), where every company wants to beat the top competitors. So, having satisfied customers is everything in this context.

Just think about what happens if one of the customers gives your business a bad review. You won't believe it, but there's a 50% chance they might switch to a competitor. That's a huge impact!

Thus, analyzing customer feedback at different stages of your business growth is important. To do this, we recommend using an efficient tool – HubSpot Customer Feedback Survey Tool!

It can create a survey, collect customer feedback, and analyze insights to improve the customer experience. Let's learn everything about the HubSpot feedback survey software!

What is the HubSpot Customer Feedback Survey Tool?

HubSpot's Customer Feedback Survey software helps you create surveys to ask customers what they think. You can send these surveys through emails, web links, or even those friendly chatbots on websites.

This tool allows you to create custom surveys or choose from pre-built standard surveys. It further helps you to share the feedback reports with your sales team and analyze the insights to make your marketing even more efficient.

Let's get through the benefits of this tool and later understand its usage.

Getting Started with HubSpot Customer Survey Software

HubSpot is a well-known platform for managing customer relationships. It has different tools for marketing, sales, and customer service. One of these tools is the Customer Feedback Tool, designed to improve customer service.

Before we dive into this tool, let's follow some easy steps to get into your HubSpot account.

Now, let's take a closer look at each step:

Step 1: Create Customer Surveys

A customer survey is a method of collecting feedback from your customers. The goal of a customer survey is to collect information that helps businesses understand customer satisfaction, identify areas for improvement, and make data-driven decisions to enhance customer experience.

It may contain a set of questions, star ratings, radio buttons or checkboxes. HubSpot allows you to create surveys in 2 ways.

1. Custom Survey

With HubSpot, you can build your own survey. You can add survey questions, emoticons, checkboxes or rating types to gain customer feedback. 

Set up your email

Fill in the details like company name, subject line, and email body and customize the appearance of your email by adding images, text or colours. 

Build your survey

Create and design your survey by choosing various question types, including rating, sentiment, radio, checkbox, etc. You can add a feedback property to each question in order to link answers to your contacts. 

Customize your thank you message

Share a note of appreciation with your customer. Customize the message with a personalized touch and let the customers know the value of their feedback. 

Add recipients

Choose whom to send the survey and when to send it. Set the criteria for the eligibility of customers to receive the feedback survey.  You can start building the property from scratch or import the contacts from static lists. 

Automate your surveys

Add NPS or CSAT questions to automate your surveys. It allows you to trigger follow-up actions when a customer submits the feedback.

Please Note: 

If you've selected the delivery method as a shareable link, you'll see only 4 tabs for customization, Survey, Options, Thank you, Automation. The Options tab will ask you for different inputs; the other three tabs remain similar as described above. 

Customizing “Options” allows you to ask a simple question to receive a better response rate.

2. Pre-defined Industry Standard Surveys

HubSpot lets you create the Standard Surveys, including CES, CSAT and NPA. Let's understand what they are and how they appear in HubSpot. 

CES (Customer Effort Score) Survey 

Customer Effort Score (CES) is a metric used to measure the ease with which customers can buy a product, avail a service, resolve their queries or interact with the company. These are sent after the resolution of a ticket.

CES impacts customer satisfaction and relationship with a business to a great extent.

An unsatisfied customer can demote the brand value by speaking negatively about the company. Thus, providing better customer support and quick resolution of their issues is always advised. 

For Example: How easy was it to connect with webdew experts?

With the HubSpot Customer Feedback Survey tool, you can create a CES survey by following the steps below: 

CSAT (Customer Satisfaction) Survey 

Customer Satisfaction (CSAT) survey is a metric for assessing customers' overall satisfaction.

A CSAT survey aims to measure how content or discontent customers are with their experiences. It involves asking customers to rate their satisfaction on a scale.

For example: How satisfied are you with your experience with Hubdew marketing services?

With the HubSpot Customer Feedback Survey tool, you can share a CSAT survey via email, web page or chat. 

NPS (Net Promoter Score) 

Net Promoter Score (NPS) is used for measuring customer loyalty. Respondents provide a rating on a scale from 0 to 10 based on their likelihood to recommend. Scores are categorized into three groups:

The Net Promoter Score is calculated by subtracting the Detractors (%) from the Promoters (%).

Businesses use NPS insights to make strategic decisions for improving products, services, and overall customer experience.

With the HubSpot Customer Feedback Survey tool, you can create and share the NPS survey via email or web page.  

Step 2: Analyze Feedback Survey Data

Now that you've successfully created and conducted a Customer survey, it's time to analyze the survey results.

Key Features of HubSpot Reports:

HubSpot allows you to track customer feedback performance with its pre-built collective feedback reports or by analyzing individual reports.

1. Collective Feedback Report

To analyze the collective feedback report, navigate the Reporting dropdown menu.  

2. Individual Survey Report

To analyze the individual survey report, follow the steps below: 

Responses

The Responses tab lets you see the overall feedback you've received for the survey. Select the date range to check the response over a particular period of time. You can also add filters to see the detailed responses. 

You can browse through various properties to check the responses against the properties.

Click the Edit columns and select the checkboxes or drag the properties to view your responses. 

Analyze

The Analyze tab lets you view the summary and chart of your feedback metrics. You can analyze different reports for different survey types.

For email surveys, the report will display the following parameters:

For web surveys, the report will display the following parameters:

Step 3: Export and Share Survey Report

With HubSpot you can Save or Export the individual survey report and share it with your team. Based on the customer insights, your marketing team can devise or improvise strategies to enhance customer experience. 

By following these step-by-step instructions, you'll optimize the power of the customer feedback platform for data-driven decision-making and enhanced customer satisfaction.

Benefits of HubSpot Customer Feedback Survey Tool

Acquire valuable customer insights and enhance your customer connections using the HubSpot Customer Feedback Survey Tool!

This tool offers online survey templates for gathering customer feedback, such as NPS (Net Promoter Score), CSAT, CES, and custom surveys. 

Let's take a closer look at the three main advantages of the HubSpot Customer Feedback Survey tool.

1. Tells what exactly customers think 

Whether a business is small or large, it's crucial for all to gather customer feedback about their products or services.

The HubSpot Customer Feedback Survey software allows you to generate personalized surveys and collect customer feedback. It provides customizable templates for creating surveys, which can be sent to contacts via marketing emails or web links.

Once you receive the feedback, you can share it with your team to monitor, analyze, and comprehend the customer behaviour towards your business. This, in turn, assists in developing an action plan to strengthen your customer relationships.

2. Measures customer loyalty

Who doesn't want to retain customers for the long term?  A loyal customer not only makes purchases from you but also becomes a promoter of your brand.

However, is there a method for measuring customer loyalty? Indeed, you can measure this crucial yet intangible factor – Customer Loyalty.

With HubSpot's all-in-one survey software, you can launch built-in surveys such as NPS, CES, and CSAT to assess customer loyalty.

3. Provides growth opportunities 

Customers are more than just sales figures; they are integral to your business.

Imagine this scenario: among 10 feedback responses, what if there are 9 positive ones and 1 negative comment? Which one would stick in your memory? A negative feedback, right?

Businesses tend to pay attention to negative feedback and strive to enhance the customer experience. With the HubSpot tool, you can track customer feedback and identify opportunities to develop strategies for delivering a better experience!

Now, let's learn how to use this customer feedback survey software!

7 Tips to Design Effective Feedback Surveys 

Gain valuable insights and enhance your customer engagement by designing effective feedback surveys with the HubSpot Feedback Surveys Tool.

Here are some tips for designing the best survey:

Following these tips, you'll craft surveys that resonate with your audience and build a connection. Your surveys will become a way to understand your customers' needs, desires, and sentiments.

How would you rate the Survey Tool?

With this article, we've explored the inbuilt Customer Feedback Survey Tool offered by HubSpot. It emerges as a powerful and versatile tool for businesses seeking to enhance customer satisfaction. With its user-friendly interface, this software ensures effortless creation and deployment of surveys.

So, what are you waiting for? Start crafting surveys, analyzing customer feedback, and exploring the full potential of this tool to its maximum capabilities.

If you've already initiated using this tool, let us know your feedback in the comments.

For any further assistance with HubSpot services, feel free to contact us!

Frequently Asked Questions