Case Study An ebook by webdew to convert more leads

What is Sales all About?

Babbar Batla, CEO of Sales, and has spent decades in the Enterprise Sales world. After working at Google, he gathered enough knowledge of AI and its role in forecasting.

He found the reasons responsible for wrong forecasts, why reps were not able to understand the process and why the CRM does not work. According to him, “A good forecast is only as good as the data in the CRM.”

Therefore, he came up with an AI solution that addresses the rep's behaviour.

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The ultimate goal of our client is to capture the email addresses of prospects. By presenting a readable book, the client wanted to convert visitors into leads.


Your ebook is supposed to be interesting.

The ebook must be interesting from the design point of view so that it engages viewers. Make sure the designing should be compelling enough to outperform a killer topic and headline.

Your ebook is supposed to be readable.

Beware of color so that readers can read the words. Lack of color choice and font color contrast, etc., will bounce away our audience. We want to convey the idea of ebook from the page and into their head/heart/life.

Your ebook has to be out in the world.

The ebook should be simple and engaging. We don’t want our readers fiddle with it. The point is to present the text to our viewers in the best way so that our readers read, learn, and act. To put it simply, it should be out of the world.


  • Our client wanted us to take care of the text as the ebook abounded with the content.
  • Try to follow the color scheme of our website in the e-book.
  • Clean graphics to explain the core of the idea.

The process of designing an ebook

As we stole the project, the graphics team immediately stood up for designing a killer ebook.


Our designers tried to keep the ebook as simple as possible. We cut out all of the ambiguous elements so that it can be read easily. The e-book had a lot of text; therefore, we had to focus on the graphics and icons that can present a bigger idea of the e-book to the target prospects.

Light colors

We used the website’s colors in the ebook to make it align well with the landing page. By professionally assembling the colors, we designed an attractive ebook. We aim for three main colors at the most and used one accent color. Colors were consistent with the brand and complement the ebook well.

Cover: Design for an Attractive Thumbnail

As most people will see the cover in thumbnail format, our team designed the cover that looks good full-size. By keeping the design clean, we accentuate the headline and topic that looked comprehensible even at a shrunken-down glance.

Why Webdew?

Webdew is a place to get your vision live. No burden of asking for follow ups as they are highly transparent, no need to book an appointment for calls as they have project managers to solve your queries 24/7, and no need to worry about quality as experts are highly skilled at fulfilling their job responsibilities. Quality is what you will swear by as we commit you to give the best of the industry. You may find our quality works in many of our case studies like case study Uber, case study Negotiated, etc.



How did Webdew perform from a project management standpoint?

They are quite flexible to their approach. Webdew’s project manager sent me email updates every day so that I know how the project is running. They are always available on skype and ready to listen to us no matter how many times we call them in a day.


Webdew has always been our first choice for graphics and animation. Chehak’s team association with our team has rendered us to deliver all projects successfully.

They have religiously followed our style guide and implemented it while being creative.

I appreciate Chehak’s upfront dealing and transparency throughout the work. Moreover, she has been quite patient when dealing with us, which keeps us asking for more to her.