Every year, HubSpot surveys thousands of the world’s foremost marketers and salespeople. They ask them about their most pressing priorities, the challenges they face, and the strategies they plan to add in the year ahead. All of these insights are then consolidated into a master report: The State of Inbound.
The most recent version of the State of Inbound looks to the future of marketing and sales. It covers ROI benchmarks for inbound campaigns, which channels marketers should add to remain relevant, data-backed steps for marketing and sales to collaborate better, and much more.