How-to Tutorial Video - Scope of Work

This document provides an overview of the scope, process, deliverables, pricing, and other important details related to the creation of a How-to Tutorial Video.

Scope

The scope of the project includes the production of a How-to Tutorial Video with a standard duration of up to 3 minutes.

Purpose

The purpose of the video is to provide step-by-step instructions and guidance to the audience on how to perform a specific task or achieve a particular outcome using the product. 

Usage

The How-to Tutorial Video can be used on various platforms, including websites, social media, and video sharing platforms, to provide valuable instructional content to the target audience. It can be incorporated into product documentation, support resources, and knowledge bases to assist users in effectively utilizing the product's features.

Benefits

1. Enhanced user understanding
2. Visual step-by-step guidance
3. Improved user retention
4. Simplified complex processes
5. Consistent and standardized instructions
6. Accessible and convenient learning experience
7. Increased customer satisfaction
8. Reduced customer support inquiries

Deliverables

1. One video will be delivered in .mp4 format in Full HD definition (And in the selected Aspect Ratio) 
2. All project files will be delivered to the client on the Client Portal. 

Video Elements

A How-to Tutorial video is divided into two main parts: Product UI and Non-UI. Below are the specific details:

1. UI (%): 90%
2. Non-UI (%): 10%
3. UI Elements: Product or app or software UI screen recording / UI animation
4. Non-UI Elements: Animated icons, kinetic typography, on-screen actor

Add-ons

The following add-ons are available at an additional cost: 

1. Scriptwriting: We can provide an enhanced scriptwriting service, ensuring a more detailed and engaging script. 
2. Professional On-screen Actor: A professional actor can be included in the video to enhance the visual appeal and authenticity. (Male or female, based on your requirements)
3. Professional Voiceover Artist: We can arrange for a professional voiceover artist with a specific tone or accent, as requested by the client. (Male or female, based on your requirements in language of your preference)
4. Subtitles: Subtitles can be added to the video to improve accessibility and viewer experience. We can also create subtitles in different languages.
5. Excess Duration: Any video type extending the standard duration of 60 seconds. 
6. Fast Delivery: We understand the importance of timely delivery. We offer expedited delivery options to meet your deadlines. Additional charges may apply based on the project's complexity and the standard delivery timeframe, i.e. 14 working days. 
7. Revisions: We offer 2 revision rounds to ensure client satisfaction. Additional revision rounds can be accommodated at an additional cost.
8. Multiple Video Aspect Ratio: Customization of the video aspect ratio to suit different platforms and screen sizes. (TikTok, Instagram, Facebook, LinkedIn, YouTube)

Pricing Distribution for Add-ons:

Add-on	Additional Cost
Fast Delivery	$1000- 10 business days $500 - 15 business days $200 - 20 business days
Extended Duration (exceeding 60 seconds)	$450 - Additional 15 seconds $750 - Additional 30 seconds $900 - Additional 45 seconds $1000 - Additional 60 seconds
Human Voice-over	$100 - Beginner (1-2 years of experience) $250 - Professional (5+ years of experience)
On-screen Actor	$300 - 30 seconds $400 - 45 seconds $480 - 60 seconds
Video Script	$120
Video captions/subtitles	$30 - English $50 - Other
Different Aspect ratios	$150 per variation
Additional Revisions	$100 per revision

Process

To ensure your satisfaction, we've divided our How-to Tutorial Video Production process into two phases: Pre-production and Production.

Pre-production Phase

1. Placing order: To  begin with the process, you need to place the order on the Client portal and provide your detailed requirements by submitting the Intake form. 
   
   We'll start by getting to know your business, competition, and target audience, so we can create a video that perfectly fits your needs. 
   

    

   Check out: How to Place an Order on Client Portal?

2. Scripting: We can either use a script provided by the client or we can write it for an extra fee. 
   
   1. [Add-on] Script: If needed, we can develop a conversational script from the client's brief for an additional fee. You'll have up to 2 free revisions to ensure the script is perfect. 
3. Storyboard: A storyboard will be created, which serves as a visual representation of the video's scenes and transitions. You'll have up to 2 free revisions to finalize the illustrations. 
   
   
4. Voiceover: We'll provide a voiceover in the language and accent of your choice. There would be no revision in a recorded voice. (Male or female, based on your requirements)

Voiceover Options:

1. No Voiceover
2. AI Voiceover 
3. [Add-on] Professional Voiceover Artist

Production Phase

We'll produce the video using industry-standard software such as After Effects, incorporating the script, voiceover (if selected), storyboard, and product video. Our skilled team will handle the editing process to create a compelling and visually appealing video.

1. Music and Sound effects: We'll incorporate appropriate background music and sound effects to enhance the overall viewing experience. 
2. Animation and Compilation: Custom animation and visual elements will be created to bring the video to life.

Client Communication

All communication related to the video project will happen on the Client Portal. Response turnaround time: 24 hours. Emails or scheduled calls can be used for strategic communication.

Schedule of Deliverables

The standard turnaround time for producing a How-to Tutorial video is 10-14 business days. In case of a faster turn-around, you can opt for a suitable add-on. (Refer to pricing table above)

Note:

1. One open video request at a time
2. The turnaround time starts after we have received all the required information related to the project and nothing is pending from the Client’s side. E.g. If Figma access or branding guidelines are pending, the video production time doesn’t start.
3. The turnaround time doesn’t include the time we wait for the Client’s review and revisions. For example, If the script is delivered for review on day 3 and the client sends feedback on day 5 (two days was client revision time), the clock for video production time starts from day 6. 

Revisions

1. Two rounds of revisions at each stage. E.g. Suggestions given on two different dates are considered as two rounds
2. We will proceed to the next stage only after receiving a "final approval" message from you. "Final approval" means that you explicitly use the words "approved" or "final" in your message.
3. Any revisions requested in a previous stage after the final approval will be assessed for additional effort. We will inform you of any associated fees before making the revisions.
4. If the final video does not meet the original instructions or misses any requirements, we will make the necessary revisions at no additional cost. However, if there is a change in the scope or design requirements, subsequent deliverables will be charged.

Example: If the script and storyboard were approved in the previous stage, but changes to the script are needed after the first video draft is sent (no changes to the storyboard), there will be a charge of $100 for the script changes. In case both script and storyboard need updations, it would cost $100 for each.

Please note that any revisions mentioned above may affect the delivery schedule. 

Rationale: Revisions take time and incur additional costs. If the original instructions are followed, but the project scope changes or there are changes from a previous stage, the entire process needs to be repeated. This requires additional effort from the scriptwriter, storyboard artist, voiceover artist, and video editor to synchronize everything again.

Billing

1. Payment terms: 100% Upfront

Read to find out more details on how to process and manage billing on client.

Service Availability

1. Business hours:  9 AM GMT TO 7:30 PM GMT, Monday to Friday
2. Client Portal response time: 24 hours

We are committed to delivering a high-quality video that exceeds your expectations. 

Frequently asked questions (FAQs)

1. Where can I use How-to Tutorial videos?

   How-to Tutorial videos can be used on various platforms such as your website, social media channels, video sharing platforms, and even within product documentation, support resources, and knowledge bases.

2. How long should a How-to Tutorial video be?

   The ideal length of a How-to Tutorial video is usually up to 3 minutes, but it often depends on the complexity of the task or skill being demonstrated. It's generally recommended to keep the video concise and focused, aiming for a duration that ensures clear instructions without losing viewer engagement.

3. How are How-to Tutorial videos created?

   Creating How-to Tutorial videos involves several steps, including planning the content, scripting the instructions, recording the screen or live-action footage, editing the video, adding voiceover or text instructions, and finalizing the video for distribution.

4. Do I need professional equipment and software to create How-to Tutorial videos?

   While professional equipment and software can enhance the quality of your videos, they are not always necessary. Many How-to Tutorial videos can be created using screen recording software, basic video editing tools, and a good microphone for clear audio.

5. Can I include branding elements in my How-to Tutorial videos?

   Yes, it is recommended to include branding elements such as your logo, color scheme, and consistent visual style in your How-to Tutorial videos. This helps reinforce brand identity and creates a cohesive experience for your viewers.

6. Can you translate my How-to Tutorial videos into different languages?

   Yes, if you have an international audience or specific language requirements, we can translate your How-to Tutorial videos into different languages at an additional cost that varies according to the language. (Refer to the add-ons table above)

7. What is the turnaround time for How-to Tutorial video production?

   The turnaround time for How-to Tutorial video production is usually between 10-14 days. However, it also depends on various factors such as video length, complexity, and the availability of required assets. 

8. Can I request multiple revisions for my How-to Tutorial video?

   Yes, two rounds of revisions are included in the How-to Tutorial video services to ensure client satisfaction. Additional revision rounds can be accommodated at an additional cost.

9. Can I add subtitles to my How-to Tutorial video?

   Yes, subtitles can be added to your How-to Tutorial video to improve accessibility and viewer experience. We can create subtitles in different languages upon request.

10. What is the billing process for How-to Tutorial video services? 

    The billing process for How-to Tutorial video services requires 100% upfront payment. Details on how to process and manage billing can be found on the client portal.

11. How to measure the success of the How-to tutorial video?

    To determine the success of your tutorial videos, evaluate viewer engagement and whether it's reducing the burden on your support team. If so, congratulations, your tutorial video is a success!