How you can schedule marketing emails based on your recipient's time zone in HubSpot

In HubSpot, you can schedule a marketing email to send at a specific time in your recipients' own time zone. The email will be sent in lots based on your recipients' IP time zone property contact property value. Any contact that will have no value for this property will receive the email in your account time zone.

It takes a whole day to schedule an email consistently across all time zones, so you should schedule an email based on your recipients' time zone more than one full day in advance.

To schedule an email based on recipients' time zones

  • Go to Marketing > Email in your HubSpot account.
  • Hover over the email name that you want to schedule and click Edit
  • Click the Send or schedule tab.
  • Select Schedule based on time zones.
  • Select the date and time at which you want to send the email.
  • To see a preview of when your emails will be sent to each time zone, click Check recipient time zones. The time shown in the Scheduled time column is based on your own time zone.
  • Click Schedule.

Analyze email performance

On the post-send details page, you can analyze your email's performance in all time zones or a specific time zone.

  • Go to Marketing > Email in your HubSpot account.
  • Click the name of your sent email.
  • Click the Time zone dropdown menu to see data in the Performance or Recipients tab for a specific time zone. 
  • Click the Time zones tab to see the email's performance across all time zones.