How you can send follow up emails after form submission in HubSpot

Adding a follow-up email to your HubSpot forms will automate lead nurturing for you. With any HubSpot account, you are allowed to add a single follow-up email to the form module on each of your pages. But with Marketing Hub Starter, Professional, or Enterprise account, you add up to three follow-up emails. Follow-up emails will be sent when the visitor will submit the form on any page.

To add a single form follow-up email to each page

  • Go to your landing pages or website pages in your HubSpot account.
  • Hover over the page with your form and click Edit.
  • Click the form module in the editor.
  • Click the toggle Send a follow-up email to switch on in the left panel.
  • Click the dropdown  Email to select an existing follow-up email, or click Create new to create a new follow-up email:
    • In the marketing email tool, create an email.
    • After creating the email and updating email settings, click Publish. Then click Publish email.
    • Go back to the page editor. In the form module, click the dropdown Email and select your new follow-up email
    • Click Apply changes.
    • Click Update to take your changes live.

    To edit a follow-up email in a form module

    • Go to your landing pages or website pages in your HubSpot account.
    • Hover over the page with your form and click Edit.
    • Click the dropdown Send a follow-up email to select the simple follow-up email that you want to edit.
    • Click Edit to open the email in a new window.