Are you a recently graduated lad and dreaming of making a career in the digital space?
Then surely this article will guide you to understand the details and challenges associated with the digital marketing professional.
It is essential to choose a career with the latest trending marketing scope as the wave of the digitized industry is robust and impactful. So, if you are thinking to be a part of this fast-growing digital marketing industry in 2019, go ahead and kick-start your career in the same.
Undoubtedly this field will boost your confidence towards your life and career and will give you a huge break.
With the growing e-commerce sites and escalating use of social media platform including, Facebook, Twitter, Instagram and many more, it is expected that the number of internet users will rise in the coming days.
According to the report of Statista, Facebook had 2.32 billion monthly active users in the fourth quarter of 2018. Another report said that India possesses the world’s second largest internet population and is also considered as the biggest smartphone market user after China.
Refer to the below image for clear vision:
Why do you need to build a rewarding career in the digital marketing industry?
A study by CII and KPMG has unveiled that approx 20 lakh jobs are to be predicted in the digital world by 2020 which will result in an abundance of golden opportunities and career scope in this field.
Technology is shining and humans are going crazy, where many big and small businesses are coming with new ideas every other day offering tremendous job opportunities and bright future scope.
Naukri updated 28.5k jobs on a daily basis and Indeed streamline approx 12k jobs recently in the digital domain. This shows great demand for skilled professionals.
In the last couple of years, we have witnessed exponential growth in the digital marketing trends which directly impacts the salary packages of the aspirants where marketing professionals now can earn from 15k to 40k per month, however, it differs from company to company.
If you are fresher and planning to join this emerging industry then you can also earn a pretty good amount without having no experience, as this field does not require some exceptional degree (from IIT/IIM) to associate with.
You just require marketing skills and approaching behavior to establish a bright career in the digital marketing industry.
Here’s a roughly estimated salary of digital marketing professionals:
Nowadays, the scenario has changed completely, from e-commerce to commercial, from learning to training, everything is digitalized which makes businesses promoting their brands through various digital channels.
You will not feel bored as there are a number of small, medium and large digital marketing agencies who serve their clients across the world one can get ample opportunity to work with different clients on various projects.
As this field involves creativity and new ideas to promote brands and make a mark on the market, one can get exposure working with multiple clients and enjoy the diversity of work.
Let’s see the Digital Marketing Career opportunities
- Search Engine Optimization(SEO) executive
- Search Engine Marketing(SEM) Manager/Expert
- Social Media Marketing(SMM) Manager/Expert
- Content Marketing Manager
- Email Marketing Manager
- Conversion Rate Optimizer
- Inbound Marketing Manager
- Web Analytics Expert
Let’s understand what is the job role of the above profiles one by one:
At the fresher level, you are likely to join an organization as an SEO executive and you are supposed to work under a team leader. Skills required for this position would be that a candidate should have good hands-on analytical and logical skills. Thus, they are responsible to drive traffic to the website, undertaking digital marketing campaigns, making changes in website and update accordingly.
Social Media Marketing has become mainstream in digital marketing. As a social media marketer, you are required to generate quality content, videos, etc. on daily basis. This profile is considered as one of the coolest jobs, you need to coordinate with the content team and client servicing team where creativity matters a lot to prove the best fit for this job profile.
Search Engine Marketing Manager/Expert
These candidates are responsible to generate leads for the companies through Google Ads as PPC expert they are supposed to manage PPC keywords, impression share, bid management, revenue tracking, refined landing pages, generating reports and much more.
Content Marketing Manager
They are responsible to generate high-quality content for content marketing including managing website content, blogs, drip marketing campaign, e-book publication, video marketing, guest blogging etc.This field requires lots of creativity and exemplary knowledge of the English language.
Inbound Marketing Manager
The duty of Inbound marketing manager is similar as a content marketer and their responsibility is more towards lead conversion at a different stage (attract, delight and convert) and includes managing the funnel, lead nurturing strategies, drip marketing etc.
They need to focus on execution of marketing strategy and campaigns which are customer-centric in order to attract customer through content marketing.
Conversion Rate Optimizer
These candidates are responsible to increase the conversion rate in each stage of marketing funnel they are going to help inbound marketers in designing landing pages which perform well and delivers perfect results.They use various tools to achieve higher conversion.
Email Marketing Manager
These candidates are responsible for planning and developing the overall email marketing campaigns to attract the customer. They usually manage and create email database and newsletter and they perform various task including, design and execute email marketing strategy, proofreading emails, analyzing data to get smart insights, creating and designing various CTA and email template, increase email subscription and much more.
Web Analytics Expert
Web Analytic requires proficiency in research and analysis they are responsible for the website’s key performance metrics, creating forecast using operational and statistical tools and models. They rely on different tools to source out the appropriate data like Google Analytics, CoreMetrics, WebTrends, etc.
Over to You
There is no need to worry. Digital revolution is upon us where technology continues to evolve, upgrade, and advance at its own pace, expanding the demand for relevant and qualified professionals.
Digital Marketing would be a good career choice for anyone who wants to grow in this cutting edge technical revolution.