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Top 7 Benefits of choosing Digital Marketing Career in India

Digital Marketing is in serious demand with infinite career opportunities for freshers. Everyone is turning towards Digital Marketing these days. If we see the graph for Digital Marketing Jobs in India, one can examine a massive growth in it.

Digital Marketing growth stat

Source: Source Engine Journal

Digital Marketing skills are what every recruiter is looking for, and there are indeed many opportunities for beginners who are looking to make a start in this emerging field.

Everyone in the market including small enterprises focuses on Online Marketing to boost up their yield. Therefore, it results in hiring new talents and creative mind to nurture their product in the market.

Indian Government has a considerable contribution to the growth of Digital Marketing. The government has launched Digital India Programme” which transform the whole ecosystem to make digitally Empowered India, which brings a new pool of digital marketing job opportunities for the new entrants and marketing professionals.

Here are Top benefits of choosing Digital Marketing Career in India.   

Exposure in Digital Marketing

Digital Marketing is the most engaging and creative field. One can get plenty of opportunities to learn and explore new things.

If you are thinking to join a digital marketing agency, then you will be working with different clients on different projects that means you'll probably never get bored and get exposure in various domain of Digital Marketing.

This field requires creativity and innovating ideas to promote brands and products, which automatically provide exposure to the related individual.

Career Opportunities

Digital Marketing allows a wide array of job opportunities, and there will be an escalating rise in jobs in this field. Thinking of pursuing a career in digital marketing, so roll up your sleeves and prepare yourselves for a job role which will be in high demand.

There are a lot of freelancing options available in the market where you can complete your assignments from home occasionally as per the assigned task.

If you are wondering, how to step into the freelancing world, No worries there are many job portals like Upwork, Naukri, Indeed, freelancer, fiverr, available in the market which is providing freelancing opportunities.

In Fact, there are more open job posting than qualified candidate. Demand is for quality(skills) not quantity. Therefore, work on specific skills and put essential competencies in your resume to impress the interviewer and get hired.

Salary Package

According to Payscale the basic salary of Digital Marketing Manager is ₹477,344 per year.

Salary package varies with your knowledge and expertise. If a candidate has a stronger skill set and one can hold talks of the salary matters and get the best package.

Freelancers can also earn good money. If they perform exceptionally, they can bid for a higher salary for their future assignments.

Even Freshers can earn pretty good money in this field, the job being creative and flexible at the same time.

Particular Qualification is not required

If you are all set, to kick-start a career in online marketing then go ahead and start polishing your skills because you don’t need any specific degree or qualification to get into this industry.

You need good hands on particular digital marketing skills to accomplish your hard attempts to great success.

If you want to ace the digital marketing job interview you can learn the basics of online marketing there are a lot of Digital Marketing Course available.

Flexible and do not have to go door-to-door

You don’t have to make efforts to go door-to-door to market your product. Thus Online Marketing is flexible and versatile, unlike traditional marketing.

You can sell your product online and promote it through various marketing strategy.

These days companies leverage to digital platform to promote their brands; even celebrities are taking help of digital marketing agencies to endorse themselves, they prefer social media to outreach their brand.

If you are planning to serve this field you must have the coolest job ever; you will also get the opportunity to work from home.

Creative and Emerging Industry

Digital Marketing needs a lot of creativity and fresh ideas to add life to the inert website and blogs. However, Engineers prefer to do a job in digital marketing as they are considered creative persons.

Since online marketing is booming, therefore, plenty of opportunities are available for job seekers, and demand is going to get triple in the coming years.

Those who want to play with different tools and willing to learn new concepts they are advised to join this growing field.


Better Opportunities

Digital Marketing is being used by every type of organization these days including large scale, small scale and medium enterprises, which will provide a better opportunity for the beginners who want to get into this field, showcase your significant skills to the marketing enterprises to impress your recruiter and get hired.

You can explore yourselves in the following domain of Digital Marketing:

  • Search Engine Optimization(SEO)
  • Search Engine Marketing(SMM)
  • Social Media Marketing
  • Email Marketing
  • Content Marketing
  • Web Analytics

Last words

Endless opportunities and career scope are there for you. This Field is open for the curious, innovative and proactive candidate. If you have excellent leadership skills, this will act as butter on the bread.

This is a golden opportunity for all aspirants, so don’t waste your time. It’s the right time for the job seekers to grow and accomplish their dreams.

Meghna Biswas

Meghna Biswas is a Social Media Marketer and Content Creator, she helps businesses attain leads through variety of social content across the web. Ms. Biswas is a writer by day or reader by night.

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