Being a Business, don’t you want to achieve a ‘Sustainable Success’ for long?
Are you facing trouble while campaigning your brand and earning its popularity?
Still struggling with your blogging efforts and outreaching your posts to the public?
Well! Hubspot has got answers for all these buzzing questions that will surely help you come out of your marketing blues.
Talk about any Marketing or Sales Automation, and Hubspot serves you with all. The major concerns of generating traffic, leads and conversions can be best solved with the Hubspot’s CMS platform that grows your business growth.
Every marketer who believes in content marketing would agree that Content and Blogs are the game-changers that can skyrocket your Business Revenue Goals.
What is HubSpot CMS?
CMS became a buzz word within the digital market as every business appreciate its advantages. A CMS (Content Management System) that is applied by all the business types to manage user content and sensitive data.
Hubspot’s CMS is an extraordinary system that not only handles the usual CMS tasks but in parallel optimizes them to deliver semantic end results.
HubSpot CMS collaborates web site the facility of a traditional CRM to customize the complete client journey, contour promoting and sales alignment, and deliver the best. It improves business growth by maintaining the overall process.
At first, it might seem tough to visualize Wordpress to HubSpot migration as both are the different platforms, nevertheless, the Hubspot software makes things go smoothly in a few simple steps.
Let’s compare and analyze before learning the migrations steps.
The Comparison: Why Choose HubSpot’s CMS Over Wordpress?
Choosing HubSpot CMS over Wordpress is a tough decision to make, so be carefull and see the below mentioned comparisons before you’re going to migrate. As it is the best option to evaluate each and every factor.
The Ever-New Hubspot CMS
The brand’s CMS has multiple features when glanced. Take a rundown:
- HubSpot was designed for marketers and provides a medium that allows you to write, optimize, execute, publish, and analyze the content in one place.
- It combines with the CRM that ensures the customer satisfaction and manage every single interaction of them.
- With HubSpot, no plugins or further software system is needed for content. It automatically optimizes content for search engines -- it's all enclosed.
- HubSpot is a worth using the platform to automate and support your marketing efforts such as migrating your blog to the HubSpot CMS.
- The HubSpot platform can be used to set up and connect with all assets under one platform as one single campaign hub.
- Here you can view the report of campaign performance as a whole which saves your time as well as easy to analyze.
- There is a built-in Optimizer which doesn’t need of any plugin, the optimizer is a by default feature present in the blog and modifies instantly when you write your post.
The Old School Wordpress Software
Now, take a look at how Wordpress differs:
- Wordpress is an open-source CMS platform which costs nothing but when we use plugins it starts charging.
- It is a blogging software but it also assists other types of web contents, forums, and galleries etc.
- It may require a technical developer or a techy person to manage and optimize the blog.
- The toughest job is to select the best plugins for optimization as it is chargeable so you can’t take a risk on that.
- WordPress is a famous free tool, but when we go for mobile and Seo optimization then it becomes costly as it uses tools for these functions.
- WordPress can’t provide the AMP support and the analytics view as it works on plugins which are not the case in Hubspot.
- WordPress doesn’t provide the platform for CTA creation which is the main source of lead generation.
- Also, when we need to auto synch our blog/post to the social media, there might be some issues while syncing and using the plugins.
Even though Wordpress has a great usage, however, when compared with the robust traits of Hubspot takes a backseat. Creating a blog that pulls individuals to the web site is a most important factor according to the marketing and sales point of view.
Top 11 Reasons Why Hubspot Migration Pays You Well Than Wordpress in 2019
Blogging with the Wordpress is the out-of-the-box process, and if you wish to optimize content you need to go through thousands of free or paid templates on the market which is quite lengthy process.
HubSpot's new WordPress diary businessperson makes it easier than ever to migrate. Here are the reasons which tells you why migrate blog from Wordpress to HubSpot.
1. All in One Place
The best thing about HubSpot is that it's a single platform with multiple tools as there is no need to purchase or import any third party tools and plugins.
By default, it provides a package having Inbound campaigning content, marketing integration, optimization features, analytics service, landing pages, internal links, CTAs, etc. all aligned with a single management tool.
The best part of HubSpot CMS is that it brings your content to the right people and to your targeted audience. In addition, it tracks customers and analyzes the report for growth.
So why delay? Derive more visitors to your page and convert them into qualified leads.
2. Fast And Secure
HubSpot is basically known for its Marketing Automation and now it has a robust CMS as well. It always protects all types of data during the blog migration. As security is the foremost priority of HubSpot so it never compromises in terms of reliability.
Throughout the process of migration, all types of changes will be done on the staging environment of a blog so that no changes directly affect the live blog or clients.
Blog hosting on HubSpot authenticates you to take the advantage of Content Delivery Network. It is basically a distributed network of proxy servers used by many data centers.
“HubSpot promises to provide the best customer support constantly and always protects users confidentiality and privacy.”
As HubSpot has a full-time security team who keep tracks of all processes, thus the software helps improves the speed of page loading by eliminating the unwanted threats with data protection.
For security purpose, it provides access to only those employees whose roles are needed.
3. Headstart On SEO
For a marketer, it is always a struggle to choose the best plugin for SEO. Even Google never hesitates to change its algorithm with so many plugins and suggests us for daily updates.
So here is HubSpot who has built-in features of constant updates to add SEO value to Inbound Campaigns.
For example, if you are writing a blog and putting a title which is too long then HubSpot automatically will suggest you the best one as soon as you type on it.
Hubspot uses standard SSL which helps to secure your website with a safe browsing experience for your clients and improve your search rankings to boot.
4. Content Personalization
The HubSpot’s CMS provides the feature of content personalization which facilitates personal interaction and builds a strong bond with your clients as this tool writes the content according to your visitors in order to gain their vote of trust.
If the client has already visited HubSpot and filled the form or is an old client then the tool recognizes them and generates a personalized message for them.
The platform is so designed that the content here is altered according to the visitor’s needs. It intakes the crucial information of the user like device, location or the referral source and then prepares the content in a more personalized way.
This ever-new feature not only attracts new clients but also targets the old one.
5. Internal Linking
Internal links are a very important part of On-page SEO. HubSpot provides a framework from where you can easily review your internal links to each page present on your site.
Internal linking is a weapon to boost your marketing campaigns. HubSpot CMS helps you to track and validate the internal links between your content on a specific topic.
Every SEO marketer knows the role of Internal links required by the website.
Basically, internal links help to lead a search engine crawler from one page of your cluster to your pillar page. It helps to make understand the structure and the authority of the website.
6. CTA Performance
HubSpot generates the CTA performance report that tells how successful was your campaign and where you lack so that you can easily target that part which got you in trouble.
It ensures the performance reports of each CTA published to a post with their conversions, clients, and leads.
To achieve your business objective it's very important to analyze the CTA reports very closely. It also helps you to reach your target audience.
So keep a close focus on your CTA Performance with Hubspot which will help you generate huge revenue.
7. Campaign Planning
HubSpot enables you to connect all the assets under one campaign. It provides the centralized storage with easy access so that you can quickly generate the overall performance report.
HubSpot's Campaigning tool plays a crucial role in any blog promotion and optimization process. It allows you to monitor and mark each and every essential part of your campaign from blog posts, to social media articles and much more.
HubSpot is an integrated marketing platform where you can easily manage your overall marketing campaign, hassle-free.
8. AutoSocial Publishing
HubSpot’s Social Publishing dashboard helps to build social promotion campaigns throughout your posts that are linked to your overall campaign.
HubSpot is a single tool which manages all the features like content, landing pages, CTAs, etc. effectively from one place. It maintains all the files and directly integrates with all the tools.
Moreover, you can also use the calendar to schedule your post to publish it at right time. Synch your post with your social media account and auto-share your new posts on top of your social network.
The tool automatically sends the notification to your readers when you publish a fresh article so that your regular readers never miss a post.
9. Automated Workflows
Using HubSpot’s functionality in combination with personas enables you to automate all the processes like content submission, content promotion, segmentation, and content marketing.
When you combine these processes with your campaigns, it results in additional value to your planned workflow. But first, you should create the workflow according to your requirement and then choose the actions for that.
It is nothing but a function that will be executed by the workflow for each enrolled criteria, you can schedule the date and time of all actions according to the workflow.
One can send notifications to the HubSpot users and track each and every action.
Along with this, there are several functionalities available in HubSpot’s workflow environment such as creating a deal, creating tickets and tasks, property management and much more that one needs to experience for sure.
10. Blog Report
HubSpot facilitates the report of an individual post where you can check the ranking of the organic keyword, also at the same time you can analyze the whole campaign.
It is the most important part as it summarizes all the reports of a blog. It provides the information of each and every page such as form submission, contacts and clients.
Hubspot offers a large number of marketing reports to analyze the traffic sources,evaluate attribution along with other statistics, and much more in order to improve and examine your growth.
11. Easy to Quit
HubSpot is a flexible marketing platform but if you feel that it does not suit your business, no issues. The software provides the feature of moving back your data easily by migrating your blog smoothly to the previously used platform.
So, what are you waiting for? Hope this article cleared your all queries related to blog migration from WordPress to HubSpot. It is very easy to export your blog in HubSpot.
I can't think about one sensible reason why you would not create the jump to Hubspot. Till date, purchasers had a difficulty finding a model that could keep a copy of their needs, as they spent a long time researching blogging platforms.
But now, Hubspot brings an end to their search where they focus on delivering quality and excellent customer experience through its feature-rich attributes.