In the fast-moving world, where ads are skipped, it is competitive to stay on the top or even get on the top. Marketing has come a long way, from posters and billboards to digital marketing blogs, videos, landing pages, etc.
Video marketing has changed the whole course of marketing. Videos are everywhere, and there are different types of videos to choose from.
Are you thinking which the type of video you might want to produce for your next advertising campaign? I'd suggest comparing the available resources and then picking the best type of video that will be suited for your business goals.
Here in this blog, let's take a look at trade show videos and explainer videos. We will start off with understanding what a trade show video and an explainer video is. Then we will understand what is a better option by identifying the similarities and differences between the two types of videos.
Let's get started…
What are trade show videos?
For a trade show video, the goal is to highlight the company's results and services at the event. Its primary goal is to help the audience to understand the business's initial intuition and spirit.
Trade show videos can cover a variety of different things, including highlights from the event, interviews with guests, and so on. In addition, there is the possibility of including additional activities such as keynote speeches, classroom sessions, and other unique events in the schedule. Videos taken during trade shows may be uploaded to websites and utilized in email marketing campaigns to advertise subsequent events.
If they are produced correctly, videos of trade shows can help businesses achieve a wide variety of marketing objectives. On the other hand, trade shows are high-energy events that need considerable preparation on the part of the organizers. When you put some thought into your creative endeavors in advance, you may unleash your full creative potential and make the most out of trade show videos.
What are explainer videos?
An explainer video, on the other hand, is a video that clearly explains the working of the business or tells the story of the company and the particular advantages of the buyers. Explainer videos often serve the purpose of illustrating the brand values of a certain product or service.
Both animated and non-animated explainer videos can serve the same purpose when put to use. This is the format that will allow for the most effective description of your organization, product, or service.
The production of an animated explainer video often begins with the creation of a storyline before moving on to storyboarding, animation, and voiceover. It is possible to increase an explainer video's usefulness by employing it in a number of different contexts. It has a variety of applications, including client presentations, websites, and social media, among others.
Over the course of the previous few years, the popularity of explainer videos has steadily increased. Observing them in every nook and cranny of the marketplace is becoming an increasingly normal occurrence. In recent years, it has become increasingly important to produce an explainer video that is unique in comparison to the many others that are already available.
Trade show videos vs. explainer videos
The features of each type of video are distinct. Let's take a closer look at the similarities and differences between trade show videos and explainer videos.
Similarities
Explainer videos and trade show videos are both excellent candidates for reuse across a variety of different platforms. The primary objective of trade show videos and explainer videos is to introduce the company, product, or service being discussed.
These videos can also be recognized as excellent marketing tools, and they can be successfully incorporated into the video marketing approach that your organization employs.
Differences
Visual
There is not much place for explanation in trade show videos, whether it be through voiceover or text. It relies heavily on powerful visual ways to capture the attention of the audience. Trade show movies are produced in such a way that even when viewed from a distance and from a variety of angles, every detail can be seen clearly.
When users view an explainer video, they are more likely to blend the visual and audible information that they receive from the experience. Because of this, explainer videos make use of voiceovers or written scripts that are not only simple to comprehend but also enjoyable to listen to.
Length of video
Unlike an explainer video, a trade show video doesn't need to be lengthy because it's highly unlikely that anyone will watch it all the way through. Instead, it should focus on the product and the company in the most concise and meaningful way.
Animated explainer videos are typically more detailed than their real-time counterparts because viewers are more likely to notice and comprehend the nuances when watching an animated version.
Usage
Explainer videos, as opposed to trade show videos, are most effective during the consideration stage of the sales funnel. As they progress through this process, they aid potential customers in better comprehending and ultimately purchasing the product.
The final say
The promotion of your company is the ultimate focus of both trade show videos and explainer videos. Both of these options are viable options in this sense.
Which type of video content is a best for your company depends on a wide variety of factors, such as the demographics of the customers you are attempting to attract, the nature of your business, and other elements. As long as they are produced in the correct manner, both of these types of videos have the potential to generate satisfactory returns on investment.
If you want to attend trade exhibits as part of the marketing strategy for your business, your product or service should be highlighted in an event video.
If you are not utilizing video marketing, you will be missing out on a lot of benefits. Video marketing is not just about making any random videos, but using the right video that portrays your business on the right platforms.
I hope you have understood the type of videos discussed in this blog - trade show videos and explainer videos. Need a hand in making explainer videos, character animation, or video editing? Reach out to us! Our video team experts will be happy to help.
Editor: Amrutha
