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There's a good chance you've watched a short or long video today or come across at least one video during the course of the day. Video marketing is very much alive and is being used in full swing by many businesses and organizations.
Using a video is now a no-brainer for business marketing. But, in the fast-moving world, where ads are skipped, it is competitive to stay on the top or even get on the top.
When it comes to marketing your business, trade show videos and explainer videos are two of the most popular options. But what's the difference between them? And which one is right for you?
In this blog post, we will discuss the pros and cons of each of these video types and help you decide which is the best fit for your business. Let's get started by understanding both the trade show video as well as explainer video.
What are trade show videos?
A trade show is an event that highlights the company's results, products, or services at an event. Its primary goal is to help the audience to understand the business's initial intuition and spirit.
Trade show videos help cover a variety of content, including highlights from the event, interviews with guests, keynote speeches, and other unique events in the schedule. This type of high-energy video is perfect for business owners looking to meet their goals and exceed customer expectations.
Videos taken during trade shows may be uploaded to websites and utilized in email marketing campaigns to advertise subsequent events. It can even be converted into trade show explainer videos.
Pros of trade show videos
Trade show videos come with a wealth of advantages for business owners looking to make an impact. Here are some advantages of trade show videos:
Great way to show off your product or service
With trade show videos, business owners can showcase their brand and offerings in an exciting way that will capture the attention of potential customers. Whether an offline trade show or a virtual one, trade show videos offer a great way to make an impact and reach the business's goals.
Personalizes the customer experience
By creating a trade show video, businesses are able to create a personalized experience for viewers that is memorable and relatable. This helps to build brand loyalty and trust, as viewers feel connected to the business or product they are viewing.
Provide better lead generation tracking
Trade show videos are a great way to target prospects and gain valuable lead information. With virtual trade shows, you can easily track who has shown interest in your product and target them with more engaging marketing strategies. It is an incredibly valuable tool for improving your lead-generation process and targeting potential customers.
Cons of trade show videos
Using trade show videos has many benefits, but it has a few shortcomings too:
Lack of creativity in videos
One of the disadvantages of creating a trade show video is that it can be difficult to make them stand out and be creative. Since they are used to showcase a business's product or service, they need not have any fun elements or animations. As a result, the video can easily become dry and uninteresting to viewers.
Time-consuming and costly
Trade show videos can be expensive due to the cost of tools like cameras, venue rental, and other equipment needed to record a live event. Additionally, it may be challenging to capture the right footage as mistakes can be more costly and time-consuming in a live setting.
What are explainer videos?
An explainer video is a video that clearly explains the working of the business or tells the company's story and the buyers' particular advantages. The best explainer videos often illustrate the brand values of a particular product or service.
Both non-animated and animated explainer videos can serve the same purpose when put to use. This format will allow for the most compelling description of your organization, product, or service.
It is possible to increase an explainer video's usefulness by employing it in several different contexts. It has a variety of applications, including client presentations, websites, and social media, among others.
Pros of explainer videos
Explains complex concepts in a simple way
Explainer videos make complex concepts easier to understand. Animation videos are helpful for businesses and customers as they provide an efficient, entertaining way to understand complex topics. Insivia found that animated explainer videos best communicate product concepts to potential customers.
Drives conversions
Explainer videos are a powerful tool to drive conversions for your business. An animated explainer video can help you make a lasting impression on leads and customers at any stage of your sales funnel. Creating a high-quality explainer video is no small task, but the potential benefits make it well worth the effort.
Unlimited creative potential
Explainer videos are one of the best marketing videos you can be creative with. You can write jokes into your script or use innovative animation features to make the video more enjoyable. It's also a great way to engage your target audience, as you can include some exciting music in the background for a pleasant viewing experience.
Cons of explainer videos
Involves a lot of production processes
Creating an explainer video is a lot of work! It involves a lengthy production process, involving the creation of a storyline, storyboarding, animation process, and voiceover. These steps take time, effort, and resources – which can also be expensive in certain cases.
Lack of personalization
One of the biggest disadvantages of explainer videos is the lack of personalization. As it is created most often for a larger audience, not everyone can connect with the video and understand its meaning. Furthermore, there's a risk of viewers losing interest quickly if the material is not engaging enough.
Trade show videos vs. explainer videos
Let's start by taking a look at the similarities and differences, and then understand the pros and cons of each of these different kinds of videos.
Similarities
Similarities between these types of videos include the use of live video and production. Live video helps to give a sense of realism and immediacy which explainer videos strive to achieve. Explainers also need high-quality professional production, as they are often used in marketing campaigns or explain intricate concepts.
Both types of video content can be reused across a variety of different platforms. The primary objective of trade show videos and explainer videos is to introduce the company, product, or service being discussed. These videos can also be recognized as excellent marketing tools, and they can be successfully incorporated into the video marketing approach that your organization employs.
Differences
Visual
There is not much place for explanation in trade show videos, whether it be through voiceover or text. It relies heavily on powerful visual ways to capture the attention of the audience. Trade show movies are produced in such a way that even when viewed from a distance and from a variety of angles, every detail can be seen clearly.
When users view an explainer video, they are more likely to blend the visual and audible information that they receive from the experience. Because of this, good explainer videos make use of voiceovers or written scripts that are not only simple to comprehend but also enjoyable to listen to.
Length of video
Animated explainer videos are typically more detailed than their real-time counterparts because viewers are more likely to notice and comprehend the nuances when watching an animated version.
Unlike an explainer video, a trade show video doesn't need to be lengthy because it's highly unlikely that anyone will watch it all the way through. Instead, it should focus on the product and the company in the most concise and meaningful way.
Usage
Explainer videos, as opposed to trade show videos, are most effective during the consideration stage of the sales funnel. As they progress through this process, they aid potential customers in better comprehending and ultimately purchasing the product.
Trade show videos are most often considered to be event videos as the video allows audiences to interact and capture live action.
What video would you choose?
With this knowledge, you can decide the right video type for your promo or marketing needs and create an effective combination that captures the essence of any event or concept. Trade show videos can work brilliantly for big events and the videos can be later on reused to make a great explainer video.
It is not necessary that you need to spend a lot of money to do video marketing. Videos are a great way to make sales and they can be even made at low costs. What matters more is that you make videos using the best practices on the right video hosting platforms.
Professional production quality is key for explainer videos, so consider using a professional explainer video production company for the best results.
If you are looking to hire a production company to create a custom explainer video or different animation styles like motion graphic videos, whiteboard video animation, character animation, etc., reach out to us! Our video team experts will happily help you make them using the best tools.
Editor: Amrutha Varma
