Since our childhood, cartoons have been part of our lives. We copy, relate, and, follow them in many ways.
Now, cartoons are not restricted to kids as adults have started using them in new ways in the form of explainer videos.
Moreover, according to recent research, videos that have the power to tell a compelling story using entertaining and engaging characters can improve the conversion rate by more than 20 percent.
A video is incomplete without characters.
Animated characters are responsible for adding flair to a video, which further helps develop a strong brand presence.
What Do You Mean By Animated Characters?
Character animation is a part of the animation process, which involves bringing liveliness in characters. Animated characters play a similar role in videos to that of a film or stage actor; therefore, we call them actors with a pencil.