It’s worth mentioning that video marketing is the lynchpin of the digital advertising world. How do I dare to say this? According to a recent HubSpot article ,“About 58 percent of B2B buyers saw videos in 2014 to make a buying decision. Moreover, 95 percent of buyers prefer shorter formats for content, and 86 percent of them want on-demand access.” This clears that viewers look for actionable explainer videos.

Topics: best explainer videos, Animated Characters, Explainer Videos, Video Marketing

Video marketing has become a one size fit all solutions for marketing. How do I dare to say this? In 2017, about  74 percent of all internet traffic came from videos.

Topics: benefits of Explainer Videos, Explainer Videos, Video Marketing

The buzz of explainer videos is gaining momentum. According to recent statistics, “About 95% of people trust explainer videos to learn about a new product or service. Furthermore, explainer videos have convinced about 81% of people to buy a product or service. Whoa, such a big number !

Topics: Creating Explainer Videos, Explainer Videos, Video Marketing

Since our childhood, cartoons have been part of our lives. We copy, relate, and, follow them in many ways.

Now, cartoons are not restricted to kids as adults have started using them in new ways in the form of explainer videos.

Moreover, according to recent research, videos that have the power to tell a compelling story using entertaining and engaging characters can improve the conversion rate by more than 20 percent.

A video is incomplete without characters.

Animated characters are responsible for adding flair to a video, which further helps develop a strong brand presence.

What Do You Mean By Animated Characters?

Character animation is a part of the animation process, which involves bringing liveliness in characters. Animated characters play a similar role in videos to that of a film or stage actor; therefore, we call them actors with a pencil.

Topics: Animated Characters, Explainer Videos, Video Marketing

Marketing is important to stay competitive in the market. Apart from all types of marketing, digital marketing has a proven track record of driving any organization’s success.

Topics: Explainer Videos, Video Marketing

In my previous post, I had talked about the lynchpin for marketing - How to write a good script.

Topics: Explainer Videos, Video Marketing

Most Hollywood fictions have a set of guidelines for colors, humor, locations, etc., that help to make a classic yet an engaging movie.

Topics: Explainer Videos, Video Marketing

If you think that explainer videos are just for advertising a product or service of a business then you are wrong here.

Fortunately, they are much capable than you think. They are a part of

Topics: Explainer Videos, Video Marketing