Learn Digital Marketing: Crack the Code to Digital Success in 2024

Ever feel lost in the vast world of digital marketing, wondering how to get high-quality traffic and stand out from the crowd? Fear not! Our guide is your compass in this digital wilderness.

Whether you're dreaming of becoming a digital marketing expert or boosting your business game, you're in for a treat. 

From SEO and influencer marketing, to email marketing, we've curated a roadmap for each aspect. And guess what? We've got something for everyone. Whether you prefer YouTube, podcasts, blogs, books, courses, or certifications. 

Yes, we're spilling the tea on some awesome ways to learn digital marketing online – some free, some not. The choice? All yours!

So, without further ado, let's get rolling!

What is Digital Marketing?

Digital Marketing: Simply put, it's how businesses shine online. In a world flooded with information, it's about standing out. You connect with your audience through various online channels. 

You know, those online videos, ads popping up, and the social media stuff? Yep, that's Digital Marketing doing its thing. It's not like the old-school ads in magazines or on massive billboards. 

This modern marketing, also known as online marketing, is simply about spreading the word about brands using the internet. It includes emails, social media, online ads, and more. So, if an ad is giving you a nod online, that's digital marketing saying, “Hey there!” And if you're looking to really enhance your digital marketing efforts, click here to access Views4You. It offers a comprehensive social media boost that can take your online presence to the next level.

Digital Marketing Channels

Now, let's talk about Digital Marketing Channels—it's where brands do their thing to share the word about their products and services. We're talking about search engines, social media, and email. Also, content and everything that helps with getting the brand out there. It's for building trust and, of course, making sales.

1. Search Engine Optimization

Think of SEO as the silent architect behind websites. SEO ensures your site appears when people search on Google. It involves using the right words, creating a user-friendly experience, and catching the eye of search engines. 

So, when someone searches for, let's say, the best local coffee shop, SEO ensures your coffee haven gets the spotlight. It's like handing your website an exclusive pass to the Internet VIP section!

Now, there are two sides to this SEO coin: on-page and off-page. On-page SEO optimizes elements on your website. It fine-tunes content, tweaks meta tags, and ensures a seamless user experience. 

Off-page SEO extends its influence beyond your site. It involves strategies like building quality backlinks and establishing a robust online presence.

Together, on-page and off-page SEO work to take your site to the top of the search results. This combo ensures your site doesn't just look good but grabs the spotlight it deserves in the big world of the internet.

2. Content Marketing

Content Marketing is the art of storytelling with purpose. The intentional strategy involves creating and sharing useful content. This includes blogs, newsletters, white papers, social media posts, emails, videos, and more. The goal is to reach both current and potential customers. Imagine it as the deliberate crafting of stories that resonate and offer value.

However, it's not a one-time show; it's a continuous relationship builder. Consistent content use establishes connections, transforming customers into a community. When your audience considers you a partner in their success and a trustworthy source of advice, doing business becomes more than a transaction. It's choosing a trusted companion on their journey. 

It's the fusion of strategic storytelling, valuable content, and a commitment to being more than just a seller.

3. Social Media Marketing

Social Media Marketing is like your business's friendly chat corner. It's on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. It's not about making noise but having real conversations with your customers. For any small business, it's a game-changer with a simple plan. Your customers enjoy interesting content and the chance to drop you a message or comment.

Why bother? Because social media humanizes your brand, bringing people back to your website. Throw in some social media ads, and suddenly, you're not just talking—you're snagging leads, closing sales, and turning heads in the crowd. 

Post interesting content, share funny memes, and interact with your audience. In this digital gathering, being social is the name of the game.

4. Email Marketing

Email Marketing revolves around sending messages that recipients genuinely want to open. Use email marketing for lead generation, building connections, and promoting your brand. Also use it to stay in touch with your customers. It could be a special offer, a value-packed newsletter, or a friendly update.

But it's not just about selling; it's also a way to educate your audience about what makes your brand awesome or to keep them engaged between purchases.

5. Pay-Per-Click Marketing

PPC, short for pay-per-click, is like the digital dealmaker in advertising. It's like having tiny billboards across the internet, and you only pay when someone clicks. So, when someone searches for “cool shoes” and your ad appears, you only pay if they click and explore your fantastic shoe collection. It's a cost-effective way to get attention without breaking the bank.

The magic happens when that click is worth way more than what you shelled out. Picture this: you pay $5 for a click, but that click leads to a $500 sale—hello, profit!

PPC ads are the chameleons of advertising—they come in text, images, videos, or a mix of all. Find them playing on search engines, websites, social media—pretty much wherever your audience hangs out.

6. Affiliate Marketing

Affiliate marketing is like being the matchmaker of the online shopping world. Picture this: you, the affiliate, score a commission by marketing someone else's fantastic products.

It's as simple as finding a product you love, giving it a shout-out, and earning a piece of the profit with every sale made through your recommendation. The key player here? Affiliate links that track sales from one website to another. 

It's a win-win for brands and affiliates alike, bringing in sales and online revenue. In the era of non-traditional marketing, it's the behind-the-scenes hero making it all happen.

7. Influencer Marketing

Ever taken fashion advice from your favorite blogger or tried a new tech gadget endorsed by a popular YouTuber? That's the power of Influencer Marketing. It's like having a savvy friend recommend products but on a larger digital scale. 

Brands partner with influencers with a substantial following. They amplify the reach of the brand's products. These influencers create social media content to spotlight and advocate for your products or services. 

People often trust those they follow on social media. Having a trusted figure promoting your business adds an inherent trust factor. It's like tapping into established credibility to give your conversion rate a significant lift. It's a modern twist on word-of-mouth marketing. 

How do you learn Digital Marketing?

Now that you're familiar with the diverse digital marketing channels, let's shift gears. We'll explore the exciting journey of learning how to ace them. Whether you're starting fresh or aiming for the next level, join us on this learning expedition. We'll explore the diverse realms of Digital Marketing!

How do you learn Search Engine Optimization?

In a world where online visibility is paramount, understanding the intricacies of SEO becomes a superpower. We've picked out some awesome courses, certifications, books, blogs, YouTube channels, and podcasts. After all, learning SEO should be fun and, most importantly, super easy. Let's dive in!

SEO Courses

Think of these courses as your online mentors, guiding you through the ins and outs of SEO. They're like interactive lessons that teach you everything from the basics to advanced strategies. No jargon, just straightforward learning to help you crack the code of SEO.

Here are our top 3 recommendations:

1. SEO Training by ClickMinded

Start your SEO journey with ClickMinded's SEO Training. It's tailored for beginners to intermediate SEO enthusiasts. Instructor Tommy Griffith leads this 5-hour course.

It equips 8,702 startups, agencies, entrepreneurs, and students with the knowledge to elevate their SEO game. It invests in your SEO proficiency, promising higher rankings and increased traffic.

2. All-around SEO training

This training is designed to empower you with practical insights. It covers every aspect of SEO, ensuring you rank higher, attract more readers, and boost online sales.

With a focus on optimizing both technical setup and content, you'll gain invaluable tips to avoid costly mistakes.

3. SEO 2023: Comprehensive SEO Training Course (With ChatGPT)

This course breaks traditional SEO boundaries. It integrates cutting-edge technologies like ChatGPT and Generative AI. The course provides battle-tested strategies for dominating search engine rankings.

You'll learn how to outrank competitors and optimize core web vitals. You'll also learn how to unleash the power of ChatGPT for unparalleled SEO success.

SEO Certifications

Certifications are like official badges that show the world you know your stuff. Our picks are like certificates of achievement, proving you're an SEO pro. They're like gold stars on your digital resume—something you can proudly show off!

Below are our top 3 recommendations:

1.SEO Essentials Certification (Moz)

The Moz SEO Essentials Certification is your go-to course, offering a comprehensive six-part series. This on-demand, instructor-led course combines fundamental SEO education with practical insights.

It uses Moz Pro. You'll delve into crucial SEO topics. These include fundamental concepts, keyword research, page optimization, and link-building essentials.

2. Advanced Search Engine Optimization (SEO) Certification Training

Elevate your SEO expertise with Market Motive's Advanced SEO Certification Training. Comprehensive content, interactive elements, and self-paced learning provide a robust educational experience. This course is designed for intermediate to advanced learners. It explores advanced SEO strategies in depth. 

3. SEO Certification Course by HubSpot 

This course is designed for beginners. It includes the fundamentals of Search Engine Optimization (SEO). It will empower you with essential skills. You can use these skills to increase your website's visibility on popular search engines like Google and Bing.

Enroll in this certification course to gain a comprehensive understanding of SEO essentials. You'll learn about website optimization, effective link building, and keyword research. 

SEO Books

Books are your trusty companions on this learning adventure. Imagine them as friendly guides sharing their wisdom on SEO. From the basics to advanced tips, these books are your go-to resources, making SEO easy to understand and enjoy.

Here are our top three favourite picks:

1. SEO For Dummies

“SEO For Dummies” is a comprehensive guide. It equips website owners, developers, and SEO practitioners with the knowledge to enhance their site's search engine rankings. This book covers essential SEO strategies. It starts with understanding search engine basics.

It also discusses optimizing for voice search and leveraging social media. Learn to create a website that attracts high-volume traffic and achieves top search engine rankings.

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2. The Art of SEO

This third edition of “The Art of SEO” is a collaborative effort by SEO experts. It offers a blend of foundational principles and advanced techniques. Delve into SEO intricacies, explore search engine algorithms, and grasp the role of social media and user data.

Whether you're a newbie seeking a comprehensive SEO education or an experienced practitioner in need of a reference guide, this book provides valuable insights.

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3. The Executive SEO Playbook

“The Executive SEO Playbook” presents an effective methodology for achieving optimal SEO results. It is geared towards executives and SEO teams. Learn to streamline SEO efforts, prioritize impactful tasks, and integrate SEO strategies company-wide.

This book is a guide for executives to understand the key factors that drive successful SEO. It emphasizes the importance of a cohesive, company-wide approach to SEO implementation.

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SEO Blogs to follow

Blogs are like daily updates from the cool kids in the SEO club. They're not just informative; they're your everyday source of interesting SEO news and advice. Reading them is like having a friendly chat about SEO over a cup of virtual coffee.

Here are our 3 favorite picks:

1.Semrush Blog: SEO

Semrush's blog is a go-to resource for industry news, data studies, and comprehensive guides. The posts provide reliable information, actionable tips, and resources for readers at every skill level.

Besides, they often include insightful data from SemRush's SEO toolkit.

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2. Backlinko Blog

Backlinko's blog, led by SEO expert Brian Dean, is popular among professionals. It offers easy-to-read, in-depth posts with practical tips.

Brian often supplements his content with vibrant graphics and infographics. This helps readers understand and share the content.

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3. tl;dr Marketing

Curated by industry expert Saijo George, tl;dr Marketing breaks down the latest SEO updates into bite-sized posts. While beginner-friendly, a basic understanding of SEO terminology is recommended.

The team also compiles updates into a newsletter for easy access to critical insights.

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SEO YouTube Channels

Visual learners, this one's for you! These YouTube channels turn SEO into easy-to-watch videos. They're like your favourite shows, but instead of drama, they bring you tutorials and insights about SEO in a way that's easy to grasp.

1. Ahrefs

Ahrefs, a leading SEO tool, offers top-notch SEO and online marketing content on its YouTube channel. The channel is committed to consistency. It provides helpful tutorials on essential SEO and content marketing topics.

Ahrefs' content covers a wide range of topics. It includes a complete SEO course for beginners. It also features in-depth case studies and marketing experiments for seasoned experts.

2. Semrush

Semrush is a comprehensive SEO tool. It goes above and beyond by providing in-depth resources for marketers. Their YouTube channel covers everything from SEO basics to advanced concepts. The channel also features live events. These include weekly webinars and online conferences on Semrush Live.

3. Google Search Central

The official Google Search Central YouTube channel is a reliable source of information. It also has resources to improve Google search rankings. The channel provides SEO tips and insights.

It features regular segments like #AskGooglebot. Google's Search Advocate, John Mueller, answers SEO questions from Twitter users. Full episodes from Google's official SEO podcast, Search Off the Record, are also available.

SEO Podcasts

Imagine learning about SEO while you're on the go or chilling at home. That's what podcasts do! It's like eavesdropping on friendly conversations about SEO secrets. Plug in your headphones, and let's turn your daily routine into an SEO learning session.

1. The SEO Mindset Podcast

The SEO Mindset Podcast is your weekly dose of actionable tips and personal growth advice. The podcast delves into crucial industry topics often overlooked. These include imposter syndrome, burnout, and self-awareness.

Each episode provides honest conversations and practical solutions. They help you excel in your SEO career and foster personal development.

2. Branded Search (And Beyond) SEO Podcast

The Branded Search (And Beyond) SEO Podcast brings together industry experts and delightful guests. They explore a wide array of SEO topics. Hosts invite influential figures such as Joost de Valk, Aleyda Solis, Rand Fishkin, and more.

The podcast covers diverse subjects, from technical SEO to influencer marketing. It features insights from top-notch professionals.

3. Search Engine Journal Show

The Search Engine Journal Show is the official podcast of Search Engine Journal. This podcast covers all facets of digital marketing, including SEO, social media, PPC, and content marketing. Tune in to hear discussions with top industry experts, authorities, and thought leaders. 

How do you learn Content Marketing?

Welcome to the world of content marketing! From courses and certifications to books, blogs, YouTube channels, and podcasts, you'll find a wealth of resources to help you master the art of content marketing. Let's dive in and discover how you can start your journey to becoming a content marketing pro!

Content Marketing Courses

Looking to level up your content marketing skills? Explore our curated list of courses designed to equip you with the knowledge needed to excel in content marketing. 

1. Content Marketing Masterclass: Create Content That Sells

Unlock the secrets of effective content marketing with this comprehensive masterclass. Learn to create content that not only captures attention but also drives sales, increases traffic, and enhances brand recognition.

?‍♀️ Who is this for?

Ideal for entrepreneurs, marketers, and anyone eager to harness the power of digital content for business growth.

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2. The Strategy of Content Marketing

Dive deep into content marketing strategy with Sonia Simone. Learn how to acquire and retain customers profitably, write compelling copy, and build your professional brand.

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Intermediate-level marketers with some related experience seeking to enhance their content marketing strategy.

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3. Create Effective Content Marketing Campaigns

Master the art of creating impactful content marketing campaigns with ClickMinded. This beginner to intermediate-level course equips you with actionable strategies to execute profitable digital marketing campaigns efficiently.

?‍♀️ Who is this for?

Ideal for individuals looking to grasp the fundamentals of content marketing and execute successful digital marketing campaigns.

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Content Marketing Certifications

Discover our selection of certifications that will showcase your skills and knowledge in the field of content marketing. These certifications offer a comprehensive overview of content marketing strategies, best practices, and industry insights. 

1. Content Marketing Certification Course: Grow Better with Content

HubSpot Academy's Content Marketing Certification Course empowers you to unlock your content marketing potential. Learn how to craft compelling content that resonates with your audience and drive conversions.

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Perfect for Marketing Managers, Content Marketers, and Business Owners seeking to enhance their content creation skills and achieve tangible results through an optimized content strategy.

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2. Content Marketing Foundations

Join marketing consultant Brian Honigman to explore the fundamentals of content marketing. Learn how to craft a comprehensive content plan, choose the right content types, and develop an editorial calendar for successful implementation.

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Beginners seeking to understand content marketing concepts and strategies to enhance brand visibility and credibility.

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3. Advanced Content Marketing with Brian Dean 

Explore advanced strategies to propel your blog to success. Brian Dean shares cutting-edge techniques to grow your blog in record time.

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Perfect for individuals looking to elevate their blog to the next level with advanced strategies and tactics.

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Content Marketing Books

Looking for in-depth insights into content marketing? Delve into our collection of books written by industry experts. From fundamental principles to advanced strategies, these books cover various topics, including content creation, storytelling, SEO, and more. 

1. The One-Page Content Marketing Blueprint: Step-by-Step Guide to Launch a Winning Content Marketing Strategy in 90 Days or Less and Double Your Inbound Traffic, Leads, and Sales

Prafull Sharma simplifies content marketing with his “One-Page Content Marketing Blueprint.” This book provides a clear map of the content marketing landscape, guiding readers through actionable strategies and tactics.

Sharma's approach breaks down complex concepts into manageable steps, making it ideal for beginners and intermediate marketers.

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2. Content Machine: Use Content Marketing to Build a 7-figure Business With Zero Advertising

Dan Norris shares his journey of building a 7-figure business using content marketing in “Content Machine.” This book offers insights into creating impactful content, standing out in a crowded market, and scaling content marketing efforts.

Norris provides practical frameworks and strategies for entrepreneurs, marketers, and business owners aiming to leverage content marketing for business growth.

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3. Content Chemistry: The Illustrated Handbook for Content Marketing

Andy Crestodina's “Content Chemistry” serves as a comprehensive guide to modern content marketing. Updated to reflect new technology and trends, this handbook covers essential lessons on search engine optimization, social media, and email marketing.

Crestodina combines theory with practical insights, making it a valuable resource for marketers seeking to succeed in the digital landscape.

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Content Marketing Blogs to follow

Featuring insightful blogs, case studies, and expert opinions, these blogs offer valuable resources for content marketers of all levels. Whether you're looking for inspiration, practical tips, or industry news, these blogs will keep you informed and inspired on your content marketing journey.

1. CopyBlogger

CopyBlogger is the go-to resource for content marketers seeking actionable advice and insights. With a focus on copywriting, content creation, and digital marketing strategies, CopyBlogger offers valuable tips for marketers of all levels.

Copyblogger helps you learn diverse techniques to improve your writing skills.

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2. Optimist

Optimist is a refreshing take on content marketing, focusing on positivity and creativity. This blog explores innovative content marketing campaigns, storytelling techniques, and brand-building strategies, inspiring marketers to think outside the box.

Let us check out the learnings that we can acquire from Optimist.

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3. The Convince & Convert Blog

The Convince & Convert Blog provides in-depth analyses and expert opinions on content marketing trends and strategies.

From content optimization to audience engagement tactics, this blog offers valuable insights for marketers looking to elevate their content game.

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Content Marketing YouTube Channels

Subscribe to our curated list of YouTube channels dedicated to content marketing. From tips on content creation and SEO to interviews with industry leaders, these channels offer a wealth of valuable content to help you master the art of content marketing.

1. Andrew and Pete

Andrew and Pete are renowned for their dynamic and engaging approach to content marketing. Through their weekly videos, they provide actionable tips and insights to help small businesses create share-worthy content that resonates with their audience.

Andrew and Pete cover a diverse range of topics in multiple forms to understand the concept of content marketing.

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2. Content Marketing Institute

Content Marketing Institute (CMI) is a trusted resource for marketers and creators seeking to enhance their content marketing skills.

With a focus on multichannel storytelling, CMI offers valuable insights and practical advice through online education, events, and research.

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3. Exposure Ninja

Exposure Ninja is a leading digital marketing agency known for delivering high-ROI marketing campaigns. Their YouTube channel offers valuable insights into content marketing, SEO, PPC, email marketing, and website development, catering to businesses worldwide.

Let us look forward to checking out the topics covered in Exposure Ninja.

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Content Marketing Podcasts

Tune in to our selection of podcasts for engaging conversations and expert insights on content marketing. From interviews with industry leaders to actionable tips and advice, these podcasts will inspire and inform you on your content marketing journey.

1. This Old Marketing

Joe Pulizzi and Robert Rose, renowned content marketing experts, delve into the latest trends and strategies in content marketing.

With insightful discussions on attracting and retaining customers through content, they provide valuable insights and entertaining anecdotes from the industry.

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2. The Copyblogger Podcast

The Copyblogger Podcast, hosted by Tim Stoddart, offers a weekly exploration of various aspects of content marketing, copywriting, email marketing, conversion optimization, and more.

Featuring rotating experts, each episode provides actionable insights and practical advice for content creators and marketers.

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3. The Content Strategy Podcast

The Content Strategy Podcast, hosted by Kristina Halvorson, is dedicated to the practice and art of content strategy. With a focus on exploring various facets of content strategy, each episode features insightful discussions and practical tips from industry experts.

The Content Strategy Podcast covers enormous topics.

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How do you learn Social Media Marketing?

From immersive courses to recognized certifications, insightful books, must-follow blogs, and enlightening podcasts, we've handpicked resources to fuel your journey in Social Media Marketing.

Social Media Marketing Courses

Think of these courses as your personal guides through the realm of Social Media Marketing. They simplify complex topics, offering interactive lessons. The lessons cover basic and advanced strategies.

1. Introduction to Social Media Marketing

This beginner-level course by Coursera provides a comprehensive introduction to social media marketing. You'll cover the basics of traditional, digital, and social media marketing.

You'll dive into major social media platforms. You'll also learn about goal setting, audience definition, and platform selection. Perfect for those starting their journey into social media marketing.

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? What you'll learn

2. Social Media Marketing Certification Course

This Hootsuite course lays the foundation of social media marketing. It covers the history, different channels, goal setting, and audience definition.

Whether you're a beginner or have some experience, you'll build a strong foundation in social media marketing. It equips marketers with practical skills for immediate implementation and tangible business results.

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? What you'll learn

3. Social Media Marketing Crash Course

This is an intensive 2-day crash course. The instructors will guide you through the latest tactics to transform your social media presence. You'll gain the skills needed to stay ahead of the competition. This includes crafting effective strategies, creating compelling content, engaging your community, and analyzing success metrics.

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Social Media Marketing Certifications

Certifications are like badges of honour, proving you're a pro at Social Media Marketing. These industry-recognized certifications validate your skills in crafting impactful social media campaigns. They also show your ability to leverage analytics. Plus, they demonstrate your knack for staying ahead in a constantly evolving landscape.

1. Social Media Marketing Professional Certificate By Meta

Advance your social media marketing career with Meta's Social Media Marketing Professional Certificate. This certification offers direct insights from one of the world's leading social media brands. It is a collaboration with Coursera.

This program is geared towards social advertising. It equips you with job-ready skills to excel in marketing roles or start your journey as a social media professional.

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? What you'll learn

2. Social Media Marketing Certificate By eCornell

Developed by industry experts, this course goes beyond basics. It teaches you to craft authentic campaigns that resonate across various platforms. You'll gain skills to influence customer decisions and measure campaign success. You'll also learn how to do this through strategic planning and social listening.

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3. Social Media Strategy Certification By HubSpot

Stay up-to-date with HubSpot's Social Media Strategy Certification. Designed by Professor Crystal King, this course covers foundational strategies, social listening, content strategy, and compliance.

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Social Media Marketing Books

Social Media Marketing books provide valuable insights, strategies, and case studies. They offer a holistic understanding of Social Media Marketing. They cover both the fundamentals and advanced techniques.

Here are your go-to resources:

1. 500 Social Media Marketing Tips

This book is your go-to guide for navigating the ever-changing landscape of social media marketing. This book is packed with 500 actionable tips and strategies.

This practical resource is written in simple language with no fluff. It's for busy business owners looking to transform their social media game.

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2. Social Media Marketing Workbook

Jason McDonald's “Social Media Marketing Workbook” is the #1 bestselling guide for businesses. It is your comprehensive guide to understanding and leveraging social media platforms. The book includes step-by-step marketing instructions, real-world reviews, and companion videos.

It's an essential resource for both beginners and experienced marketers.

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3. Ultimate Guide to Social Media Marketing

This book offers a 360-degree perspective on social media marketing. It covers everything from strategy to tactics, organic to paid, and B2B to B2C.

It is a comprehensive resource for businesses seeking to harness the full potential of social media marketing.

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Social Media Marketing Blogs to follow

These blogs are not just informative. They are your virtual coffee chats with industry experts. They deliver a daily dose of inspiration for your Social Media Marketing endeavours.

Here are our favourite picks for you to get started:

1. Hootsuite Blog

Hootsuite, known for its social media scheduling tool, extends its value through a must-read blog. With a focus on hands-on tips and actionable insights, the blog is beneficial for both social media marketers and creators.

It covers a spectrum of how-to articles, making it a go-to resource for anyone seeking to enhance their social media marketing skills.

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2. Sprout Social Blog

Sprout Social's blog, complementing its social media scheduling tool, takes a unique approach. It offers actionable insights, how-to articles, and content from a brand perspective. The blog prioritizes values-driven content.  

It features real-life marketing strategies. It also includes narratives around mental health and small business success stories.

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3. Buffer Social Media Blog

Buffer's blog, complementing its social media scheduling tool, takes a unique approach. It offers actionable insights, how-to articles, and content from a brand perspective. The blog features real-life marketing strategies, and narratives around small business success stories.

It prioritizes value-driven content. Suitable for marketers and small business owners seeking diverse perspectives on social media's real-world applications.

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Social Media Marketing YouTube Channels

Our recommended YouTube channels transform complex social media concepts into easy-to-watch videos. From beginner tutorials to in-depth case studies, these channels are your go-to visual guides for navigating the intricacies of Social Media Marketing.

1. Social Media Examiner

Social Media Examiner's YouTube channel is an extension of their leading authority on social media marketing. The channel is ideal for marketers and business owners.

The channel offers tips and tutorials to help you stay updated on the ever-evolving landscape of social media marketing.

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2. Andrew Macarthy

Andrew Macarthy's YouTube channel is curated by the author of “500 Social Media Marketing Tips.” It's a hub for social media marketing tutorials and strategies. The channel offers weekly video lessons for businesses of all sizes.

It provides cool strategies to make brands stand out on major platforms. 

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3. Social Media Worldwide

This channel is dedicated to sharing the latest social media marketing tactics for businesses. The channel focuses on Facebook and Twitter optimization. It provides information on gaining likes and followers.

This is suitable for businesses that want to improve their online presence and boost website traffic, leads, and sales through social media.

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Social Media Marketing Podcasts

Turn your daily routines into dynamic learning sessions with our handpicked podcasts. These podcasts are hosted by social media marketing specialists. They unravel the nuances of Social Media Marketing and offer actionable tips. They also provide personal growth advice and candid discussions. The topics are often overlooked in the industry.

Here are the three popular social media podcasts that you can refer to:

1. Social Pros Podcast

Social Pros is a long-standing marketing podcast. It's been around for over ten years. Industry experts host the show. They delve into real stories and operational insights from major companies.

This provides useful marketing strategies for immediate implementation.

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2. Social Media Marketing Talk Show

It is the longest-running weekly talk show dedicated to social media marketing. Hosted by Jerry Potter, the show covers the latest news in the social media landscape.

It provides expert opinions and quick insights through live broadcasts every Friday. This ensures that listeners stay updated on crucial developments.

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3. Savvy Social Podcast

The Savvy Social Podcast is hosted by social media strategist Andréa Jones. It's designed for budding entrepreneurs who want to understand the basics of social media marketing.

It also features discussions with industry professionals, giving actionable insights for strategy enhancement.

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How do you learn Email marketing?

In a world where effective communication is paramount, mastering the art of email marketing becomes a superpower. Whether you're a pro or just stepping into the realm of digital communication, we've curated a set of resources. They make learning email marketing seamless and enjoyable. 

Email Marketing Courses

Explore these courses from reputable platforms to enhance your email marketing skills. They cover the essentials, from crafting compelling emails to mastering the tools of the trade. Ideal for beginners and those looking for advanced strategies.

1. Think Outside the Inbox: Email Marketing (Google)

This course provides a comprehensive understanding of email marketing's role in a digital marketing strategy. This course equips you with the skills needed to excel in email marketing. It covers effective email copywriting and analyzing campaign results.

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? What you'll learn

2. Email Marketing by Udacity: Course

This course is your gateway to mastering the intricacies of email marketing. It focuses on crafting effective strategies, executing impactful campaigns, and measuring results. This course provides a comprehensive learning experience. It is suitable for beginners or those looking to refine their skills.

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3. Email Marketing: Master the Fundamentals (CXL)

Master the Fundamentals of Email Marketing with Jessica Best, VP of Data-Driven Marketing at Barkley. This CXL course is designed to help you achieve a 2000% return on investment from your email marketing efforts. It focuses on list growth, content optimization, and data-driven strategies.

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? What you'll learn

Email Marketing Certifications

Stand out with certifications that showcase your expertise in email marketing. Our recommendations cover a range of skill levels. They recognize your dedication to mastering effective email communication.

1. Email Marketing Certification by HubSpot

This certification empowers you with a comprehensive understanding of email marketing. This course equips you with the skills to drive strategic success in email campaigns. It covers personalization, automation, and crafting compelling content.

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2. Advanced Email Marketing

Skillup's Advanced Email Marketing course is your gateway to acquiring skills in creating targeted email campaigns. You will learn to write compelling copy, build email lists, and track results. This free online course offers 5 hours of self-paced video lessons.

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3. Writing Emails People Want to Read

Learn the art of crafting emails that capture attention and leave a positive impression with Sam Bennett. This course covers the essentials of writing engaging, clear emails. It teaches you how to convert prospects to customers by utilizing basic email types effectively.

?‍♀️ Who is this for?

? What you'll learn

Email Marketing Books

Dive into the insights shared by industry experts in these recommended books. Whether you're refining your writing skills, or exploring advanced strategies, these books offer valuable perspectives on winning with emails.

Here are three books to help you get started:

1. E-Mail Marketing For Dummies by John Arnold

This book is an easy-to-follow guide for optimizing email marketing campaigns. It simplifies list-building, message creation, and results tracking. It ensures compliance with anti-spam laws and incorporates social media. 

John Arnold offers strategic learning in his email marketing program.

? What you'll learn

2. Email Marketing Demystified: Build a Massive Mailing List, Write Copy that Converts and Generate More Sales 

This book unveils the strategies used by top email marketers. They build large mailing lists, write compelling copy, and generate millions in revenue.

The book covers list-building techniques and copywriting. It also covers email marketing funnel optimization and creating additional revenue streams through email marketing.

? What you'll learn

3. Email Persuasion: Captivate and Engage Your Audience, Build Authority and Generate More Sales With Email Marketing

Business fads may come and go, but Email Marketing consistently outperforms all other strategies. This book unveils current techniques for professionals and small businesses to connect with potential clients. It also shows how to build trust-based relationships and boost sales through email.

It includes the Customer Insight Mapping technique. It also includes subject line models and advanced persuasion techniques.

? What you'll learn

Email Marketing Blogs to follow

These blogs cater to a variety of audiences. They offer beginner-friendly content and in-depth analyses. 

1. MailChimp Blog

MailChimp's blog offers a fusion of marketing insights and inspirational content. Whether you're starting, running, or marketing your business, their blog provides a wealth of how-to articles covering various aspects of email marketing.

Let us look out the learning that we gained from MailChimp blog.

? What you'll learn

2. Campaign Monitor Blog

Campaign Monitor's blog is a valuable resource for marketers. It provides insights into email marketing strategies and trends. It includes topics like email design best practices and campaign optimization techniques.

The blog helps businesses excel in email marketing efforts.

? What you'll learn

3. ActiveCampaign Blog

ActiveCampaign's blog is a knowledge hub for marketers. It helps them leverage email marketing and automation effectively. Their blog has a major focus on actionable tips and tricks.

It covers topics ranging from email segmentation strategies to personalized email marketing campaigns.

? What you'll learn

Email Marketing YouTube Channels

For visual learners, these YouTube channels provide engaging content on email marketing. Explore practical tips, insightful interviews, and interactive tutorials that make learning about emails both enjoyable and educational.

1. Constant Contact

Constant Contact is dedicated to supporting small businesses. They offer powerful tools to simplify and amplify digital marketing efforts.

Their channel provides valuable insights and strategies to help businesses grow their audience, deepen customer relationships, simplify social media management, and integrate with existing digital marketing tools for enhanced productivity.

? Topics frequently covered

2. AWeber

AWeber is a trusted opt-in email marketing service. Over 100,000 small businesses, bloggers, and entrepreneurs worldwide use it. Their channel offers a wealth of educational content. It includes videos on email marketing strategies, customer success stories, and product updates.

The videos aim to help businesses connect with customers and prospects through email.

? Topics frequently covered

3. Flowium

Flowium is recognized as the #1 active YouTube channel for eCommerce email marketing. Their mission is to empower businesses to increase revenue by mastering Klaviyo. They leverage email marketing and maximize owned marketing channels.

Flowium shares insights on building Klaviyo flows, growing contact lists, and segmenting effectively through daily tutorials. They also cover designing emails for eCommerce, and much more.

? Topics frequently covered

Email Marketing Podcasts

Tune in to our recommended podcasts for insightful discussions on email marketing. Whether you prefer informative and light-hearted content or in-depth conversations with industry experts, these podcasts offer valuable takeaways for your email marketing journey.

1. The Email Marketing Show

This podcast is your go-to source for fun, practical, and brutally honest advice on email marketing. The show aims to help listeners sell more online courses.

It also aims to help listeners grow their memberships and attract more coaching clients through effective email marketing strategies.

? Topics frequently covered

2. The FWD: Thinking Show

This show is dedicated to sharing innovative email marketing strategies from successful marketing minds worldwide. It uncovers game-changing tactics and strategies. These enable small businesses and entrepreneurs to accomplish more with email marketing.

It covers topics from copywriting to conversion optimization.

? Topics frequently covered

3. Email Einstein: Ingenious eCommerce Email Marketing

The Email Einstein Podcast is hosted by Flowium, one of the fastest-growing agencies globally. It focuses on eCommerce email marketing.

The show brings together industry experts, entrepreneurial brains, and seasoned marketing masterminds to share their insights, strategies, and success stories. 

? Topics frequently covered

How do you learn Pay-Per-Click Marketing?

Interested in mastering the ins and outs of pay-per-click (PPC) marketing? Whether you're a beginner or looking to level up your skills, we've got you covered! 

Dive into a handpicked selection of resources. They are designed to make learning PPC marketing a breeze and boost your online advertising game. From courses to certifications, books, blogs, YouTube channels, and podcasts, we've curated the best tools to help you become a PPC pro in no time!

Pay-Per-Click Courses

Ready to become a PPC pro? Dive into our handpicked courses designed to teach you all about Pay-Per-Click advertising. Whether you're a beginner or looking to level up your skills, these courses break down PPC in simple terms so you can ace your online advertising game.

1. PPC Fundamentals Course with Joel Bondorowsky