Ever feel lost in the vast world of digital marketing, wondering how to get high-quality traffic and stand out from the crowd? Fear not! Our guide is your compass in this digital wilderness.

Whether you're dreaming of becoming a digital marketing expert or boosting your business game, you're in for a treat. 

From SEO and influencer marketing, to email marketing, we've curated a roadmap for each aspect. And guess what? We've got something for everyone. Whether you prefer YouTube, podcasts, blogs, books, courses, or certifications. 

Yes, we're spilling the tea on some awesome ways to learn digital marketing online – some free, some not. The choice? All yours!

So, without further ado, let's get rolling!

What is Digital Marketing?

Digital Marketing: Simply put, it's how businesses shine online. In a world flooded with information, it's about standing out. You connect with your audience through various online channels. 

You know, those online videos, ads popping up, and the social media stuff? Yep, that's Digital Marketing doing its thing. It's not like the old-school ads in magazines or on massive billboards. 

This modern marketing, also known as online marketing, is simply about spreading the word about brands using the internet. It includes emails, social media, online ads, and more. So, if an ad is giving you a nod online, that's digital marketing saying, “Hey there!”

Digital Marketing Channels

Now, let's talk about Digital Marketing Channels—it's where brands do their thing to share the word about their products and services. We're talking about search engines, social media, and email. Also, content and everything that helps with getting the brand out there. It's for building trust and, of course, making sales.

1. Search Engine Optimization

Think of SEO as the silent architect behind websites. SEO ensures your site appears when people search on Google. It involves using the right words, creating a user-friendly experience, and catching the eye of search engines. 

So, when someone searches for, let's say, the best local coffee shop, SEO ensures your coffee haven gets the spotlight. It's like handing your website an exclusive pass to the Internet VIP section!

Now, there are two sides to this SEO coin: on-page and off-page. On-page SEO optimizes elements on your website. It fine-tunes content, tweaks meta tags, and ensures a seamless user experience. 

Off-page SEO extends its influence beyond your site. It involves strategies like building quality backlinks and establishing a robust online presence.

Together, on-page and off-page SEO work to take your site to the top of the search results. This combo ensures your site doesn't just look good but grabs the spotlight it deserves in the big world of the internet.

2. Content Marketing

Content Marketing is the art of storytelling with purpose. The intentional strategy involves creating and sharing useful content. This includes blogs, newsletters, white papers, social media posts, emails, videos, and more. The goal is to reach both current and potential customers. Imagine it as the deliberate crafting of stories that resonate and offer value.

However, it's not a one-time show; it's a continuous relationship builder. Consistent content use establishes connections, transforming customers into a community. When your audience considers you a partner in their success and a trustworthy source of advice, doing business becomes more than a transaction. It's choosing a trusted companion on their journey. 

It's the fusion of strategic storytelling, valuable content, and a commitment to being more than just a seller.

3. Social Media Marketing

Social Media Marketing is like your business's friendly chat corner. It's on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok. It's not about making noise but having real conversations with your customers. For any small business, it's a game-changer with a simple plan. Your customers enjoy interesting content and the chance to drop you a message or comment.

Why bother? Because social media humanizes your brand, bringing people back to your website. Throw in some social media ads, and suddenly, you're not just talking—you're snagging leads, closing sales, and turning heads in the crowd. 

Post interesting content, share funny memes, and interact with your audience. In this digital gathering, being social is the name of the game.

4. Email Marketing

Email Marketing revolves around sending messages that recipients genuinely want to open. Use email marketing for lead generation, building connections, and promoting your brand. Also use it to stay in touch with your customers. It could be a special offer, a value-packed newsletter, or a friendly update.

But it's not just about selling; it's also a way to educate your audience about what makes your brand awesome or to keep them engaged between purchases.

5. Pay-Per-Click Marketing

PPC, short for pay-per-click, is like the digital dealmaker in advertising. It's like having tiny billboards across the internet, and you only pay when someone clicks. So, when someone searches for “cool shoes” and your ad appears, you only pay if they click and explore your fantastic shoe collection. It's a cost-effective way to get attention without breaking the bank.

The magic happens when that click is worth way more than what you shelled out. Picture this: you pay $5 for a click, but that click leads to a $500 sale—hello, profit!

PPC ads are the chameleons of advertising—they come in text, images, videos, or a mix of all. Find them playing on search engines, websites, social media—pretty much wherever your audience hangs out.

6. Affiliate Marketing

Affiliate marketing is like being the matchmaker of the online shopping world. Picture this: you, the affiliate, score a commission by marketing someone else's fantastic products.

It's as simple as finding a product you love, giving it a shout-out, and earning a piece of the profit with every sale made through your recommendation. The key player here? Affiliate links that track sales from one website to another. 

It's a win-win for brands and affiliates alike, bringing in sales and online revenue. In the era of non-traditional marketing, it's the behind-the-scenes hero making it all happen.

7. Influencer Marketing

Ever taken fashion advice from your favorite blogger or tried a new tech gadget endorsed by a popular YouTuber? That's the power of Influencer Marketing. It's like having a savvy friend recommend products but on a larger digital scale. 

Brands partner with influencers with a substantial following. They amplify the reach of the brand's products. These influencers create social media content to spotlight and advocate for your products or services. 

People often trust those they follow on social media. Having a trusted figure promoting your business adds an inherent trust factor. It's like tapping into established credibility to give your conversion rate a significant lift. It's a modern twist on word-of-mouth marketing. 

How do you learn Digital Marketing?

Now that you're familiar with the diverse digital marketing channels, let's shift gears. We'll explore the exciting journey of learning how to ace them. Whether you're starting fresh or aiming for the next level, join us on this learning expedition. We'll explore the diverse realms of Digital Marketing!

How do you learn Search Engine Optimization?

In a world where online visibility is paramount, understanding the intricacies of SEO becomes a superpower. We've picked out some awesome courses, certifications, books, blogs, YouTube channels, and podcasts. After all, learning SEO should be fun and, most importantly, super easy. Let's dive in!

SEO Courses

Think of these courses as your online mentors, guiding you through the ins and outs of SEO. They're like interactive lessons that teach you everything from the basics to advanced strategies. No jargon, just straightforward learning to help you crack the code of SEO.

Here are our top 3 recommendations:

Start your SEO journey with ClickMinded's SEO Training. It's tailored for beginners to intermediate SEO enthusiasts. Instructor Tommy Griffith leads this 5-hour course.

It equips 8,702 startups, agencies, entrepreneurs, and students with the knowledge to elevate their SEO game. It invests in your SEO proficiency, promising higher rankings and increased traffic.

LevelBeginners to Intermediate
Duration5 hours
Price$999 USD

This training is designed to empower you with practical insights. It covers every aspect of SEO, ensuring you rank higher, attract more readers, and boost online sales.

With a focus on optimizing both technical setup and content, you'll gain invaluable tips to avoid costly mistakes.

LevelBeginners to Intermediate
Duration3 hours
Price$99 USD per year

This course breaks traditional SEO boundaries. It integrates cutting-edge technologies like ChatGPT and Generative AI. The course provides battle-tested strategies for dominating search engine rankings.

You'll learn how to outrank competitors and optimize core web vitals. You'll also learn how to unleash the power of ChatGPT for unparalleled SEO success.

LevelIntermediate to Advanced
Duration13.5 hours
Price$39 USD

SEO Certifications

Certifications are like official badges that show the world you know your stuff. Our picks are like certificates of achievement, proving you're an SEO pro. They're like gold stars on your digital resume—something you can proudly show off!

Below are our top 3 recommendations:

The Moz SEO Essentials Certification is your go-to course, offering a comprehensive six-part series. This on-demand, instructor-led course combines fundamental SEO education with practical insights.

It uses Moz Pro. You'll delve into crucial SEO topics. These include fundamental concepts, keyword research, page optimization, and link-building essentials.

DurationApproximately 8 hours (6 hours of on-demand instructor-led time and exams)

Elevate your SEO expertise with Market Motive's Advanced SEO Certification Training. Comprehensive content, interactive elements, and self-paced learning provide a robust educational experience. This course is designed for intermediate to advanced learners. It explores advanced SEO strategies in depth. 

LevelIntermediate to Advanced
Duration25+ hours of self-paced e-learning

This course is designed for beginners. It includes the fundamentals of Search Engine Optimization (SEO). It will empower you with essential skills. You can use these skills to increase your website's visibility on popular search engines like Google and Bing.

Enroll in this certification course to gain a comprehensive understanding of SEO essentials. You'll learn about website optimization, effective link building, and keyword research. 

DurationApproximately 3 hours and 51 minutes

SEO Books

Books are your trusty companions on this learning adventure. Imagine them as friendly guides sharing their wisdom on SEO. From the basics to advanced tips, these books are your go-to resources, making SEO easy to understand and enjoy.

Here are our top three favourite picks:

“SEO For Dummies” is a comprehensive guide. It equips website owners, developers, and SEO practitioners with the knowledge to enhance their site's search engine rankings. This book covers essential SEO strategies. It starts with understanding search engine basics.

LevelBeginner to Intermediate
AuthorPeter Kent

It also discusses optimizing for voice search and leveraging social media. Learn to create a website that attracts high-volume traffic and achieves top search engine rankings.

💡 What you'll Learn

  • Strategies to improve relevance scores and page speed.
  • Optimization techniques for voice search queries.
  • Fundamental SEO tactics for high-volume traffic.

This third edition of “The Art of SEO” is a collaborative effort by SEO experts. It offers a blend of foundational principles and advanced techniques. Delve into SEO intricacies, explore search engine algorithms, and grasp the role of social media and user data.

LevelSuitable for Novices and Experienced SEO Practitioners
AuthorEric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

Whether you're a newbie seeking a comprehensive SEO education or an experienced practitioner in need of a reference guide, this book provides valuable insights.

💡 What you'll Learn

  • Comprehensive understanding of SEO intricacies.
  • Exploration of search engine theory and workings.
  • Effective tactics for both basic and advanced SEO.

“The Executive SEO Playbook” presents an effective methodology for achieving optimal SEO results. It is geared towards executives and SEO teams. Learn to streamline SEO efforts, prioritize impactful tasks, and integrate SEO strategies company-wide.

LevelExecutive and Managerial Focus
AuthorJessica Bowman

This book is a guide for executives to understand the key factors that drive successful SEO. It emphasizes the importance of a cohesive, company-wide approach to SEO implementation.

💡 What you'll Learn

  • A step-by-step methodology for effective SEO strategy.
  • Company-wide integration for SEO execution.
  • Proactive and advanced SEO techniques.

SEO Blogs to follow

Blogs are like daily updates from the cool kids in the SEO club. They're not just informative; they're your everyday source of interesting SEO news and advice. Reading them is like having a friendly chat about SEO over a cup of virtual coffee.

Here are our 3 favorite picks:

Semrush's blog is a go-to resource for industry news, data studies, and comprehensive guides. The posts provide reliable information, actionable tips, and resources for readers at every skill level.

LevelAll Skill Levels

Besides, they often include insightful data from SemRush's SEO toolkit.

💡 What you'll Learn

  • SEO basics and fundamentals.
  • Keyword research strategies.
  • Link-building techniques.

Backlinko's blog, led by SEO expert Brian Dean, is popular among professionals. It offers easy-to-read, in-depth posts with practical tips.

LevelIntermediate to Advanced

Brian often supplements his content with vibrant graphics and infographics. This helps readers understand and share the content.

💡 What you'll Learn

  • Exclusive SEO tips for traffic growth.
  • In-depth insights with real-world examples.
  • Strategies for developing various SEO content, including blog posts, videos, and email marketing.

Curated by industry expert Saijo George, tl;dr Marketing breaks down the latest SEO updates into bite-sized posts. While beginner-friendly, a basic understanding of SEO terminology is recommended.

LevelIntermediate to Advanced

The team also compiles updates into a newsletter for easy access to critical insights.

💡 What you'll Learn

  • The latest SEO news and trends.
  • Critical updates in the world of SEO.
  • Strategies to outrank competition.

SEO YouTube Channels

Visual learners, this one's for you! These YouTube channels turn SEO into easy-to-watch videos. They're like your favourite shows, but instead of drama, they bring you tutorials and insights about SEO in a way that's easy to grasp.

Ahrefs, a leading SEO tool, offers top-notch SEO and online marketing content on its YouTube channel. The channel is committed to consistency. It provides helpful tutorials on essential SEO and content marketing topics.

Ahrefs' content covers a wide range of topics. It includes a complete SEO course for beginners. It also features in-depth case studies and marketing experiments for seasoned experts.

LevelBeginner to Advanced
AudienceSEO Beginners, Seasoned SEO Professionals
TopicsSEO Tutorials, Content Marketing, Case Studies, Marketing Experiments

Semrush is a comprehensive SEO tool. It goes above and beyond by providing in-depth resources for marketers. Their YouTube channel covers everything from SEO basics to advanced concepts. The channel also features live events. These include weekly webinars and online conferences on Semrush Live.

LevelBeginner to Advanced
AudienceSEO Enthusiasts, Digital Marketers
TopicsSEO Basics, Advanced SEO Concepts, Webinars, Online Conferences

The official Google Search Central YouTube channel is a reliable source of information. It also has resources to improve Google search rankings. The channel provides SEO tips and insights.

It features regular segments like #AskGooglebot. Google's Search Advocate, John Mueller, answers SEO questions from Twitter users. Full episodes from Google's official SEO podcast, Search Off the Record, are also available.

LevelBeginner to Advanced
AudienceSEO Enthusiasts, Website Owners
TopicsSEO Tips, Google Search Updates, #AskGooglebot Q&A, SEO Podcast Episodes

SEO Podcasts

Imagine learning about SEO while you're on the go or chilling at home. That's what podcasts do! It's like eavesdropping on friendly conversations about SEO secrets. Plug in your headphones, and let's turn your daily routine into an SEO learning session.

The SEO Mindset Podcast is your weekly dose of actionable tips and personal growth advice. The podcast delves into crucial industry topics often overlooked. These include imposter syndrome, burnout, and self-awareness.

Each episode provides honest conversations and practical solutions. They help you excel in your SEO career and foster personal development.

Host(s) Tazmin Suleman (Mindset Coach) and Sarah McDowell (SEO Manager)
AudienceSEO Professionals, Career Enthusiasts

The Branded Search (And Beyond) SEO Podcast brings together industry experts and delightful guests. They explore a wide array of SEO topics. Hosts invite influential figures such as Joost de Valk, Aleyda Solis, Rand Fishkin, and more.

The podcast covers diverse subjects, from technical SEO to influencer marketing. It features insights from top-notch professionals.

Host(s) Jason Barnard
AudienceSEO Enthusiasts, Industry Professionals

The Search Engine Journal Show is the official podcast of Search Engine Journal. This podcast covers all facets of digital marketing, including SEO, social media, PPC, and content marketing. Tune in to hear discussions with top industry experts, authorities, and thought leaders. 

Host(s) Loren Baker
AudienceSEO, PPC, Social Media, and Digital Marketing Professionals

How do you learn Content Marketing?

Welcome to the world of content marketing! From courses and certifications to books, blogs, YouTube channels, and podcasts, you'll find a wealth of resources to help you master the art of content marketing. Let's dive in and discover how you can start your journey to becoming a content marketing pro!

Content Marketing Courses

Looking to level up your content marketing skills? Explore our curated list of courses designed to equip you with the knowledge needed to excel in content marketing. 

Unlock the secrets of effective content marketing with this comprehensive masterclass. Learn to create content that not only captures attention but also drives sales, increases traffic, and enhances brand recognition.

LevelAll levels
Duration3.5 hours on-demand video
Price$39 USD

Who is this for?

Ideal for entrepreneurs, marketers, and anyone eager to harness the power of digital content for business growth.

What you'll Learn

  • Understand the cognitive buying journey
  • Optimize your website for content marketing
  • Develop a system for generating new content ideas
  • Master effective writing and content types
  • Drive free traffic through SEO
  • Utilize external marketing channels like Facebook and Instagram
  • Analyze data for campaign optimization

Dive deep into content marketing strategy with Sonia Simone. Learn how to acquire and retain customers profitably, write compelling copy, and build your professional brand.

DurationApprox. 20 hours to complete
Price$49 USD

Who is this for?

Intermediate-level marketers with some related experience seeking to enhance their content marketing strategy.

What you'll Learn

  • Develop and implement a content marketing strategy
  • Analyze and measure content marketing effectiveness
  • Write compelling copy strategically
  • Build your professional brand through content marketing

Master the art of creating impactful content marketing campaigns with ClickMinded. This beginner to intermediate-level course equips you with actionable strategies to execute profitable digital marketing campaigns efficiently.

LevelBeginner to Intermediate
Duration6 hours
Price$999 USD

Who is this for?

Ideal for individuals looking to grasp the fundamentals of content marketing and execute successful digital marketing campaigns.

What you'll Learn

  • Understand content marketing fundamentals
  • Execute profitable digital marketing campaigns
  • Actionable strategies for campaign success

Content Marketing Certifications

Discover our selection of certifications that will showcase your skills and knowledge in the field of content marketing. These certifications offer a comprehensive overview of content marketing strategies, best practices, and industry insights. 

HubSpot Academy's Content Marketing Certification Course empowers you to unlock your content marketing potential. Learn how to craft compelling content that resonates with your audience and drive conversions.

LevelAll levels
Duration 8 hours 34 minutes

Who is this for?

Perfect for Marketing Managers, Content Marketers, and Business Owners seeking to enhance their content creation skills and achieve tangible results through an optimized content strategy.

What you'll Learn

  • Develop a strategic content creation process
  • Craft high-quality content aligned with audience preferences
  • Implement effective SEO tactics to boost organic traffic
  • Measure ROI through goal setting and performance tracking

Join marketing consultant Brian Honigman to explore the fundamentals of content marketing. Learn how to craft a comprehensive content plan, choose the right content types, and develop an editorial calendar for successful implementation.

Duration53 minutes 18 seconds
Price $29.99 USD

Who is this for?

Beginners seeking to understand content marketing concepts and strategies to enhance brand visibility and credibility.

What you'll Learn

  • Create a content plan tailored to your organization's goals
  • Choose and curate content types for maximum impact
  • Develop an editorial calendar for content consistency

Explore advanced strategies to propel your blog to success. Brian Dean shares cutting-edge techniques to grow your blog in record time.

LevelAll levels
Duration3 hours

Who is this for?

Perfect for individuals looking to elevate their blog to the next level with advanced strategies and tactics.

What you'll Learn

  • A step-by-step process for rapid blog growth
  • Advanced strategies, tactics, and techniques
  • Practical tips, video tutorials, worksheets, and step-by-step processes

Content Marketing Books

Looking for in-depth insights into content marketing? Delve into our collection of books written by industry experts. From fundamental principles to advanced strategies, these books cover various topics, including content creation, storytelling, SEO, and more. 

Prafull Sharma simplifies content marketing with his “One-Page Content Marketing Blueprint.” This book provides a clear map of the content marketing landscape, guiding readers through actionable strategies and tactics.

LevelBeginner to Intermediate
AuthorPrafull Sharma

Sharma's approach breaks down complex concepts into manageable steps, making it ideal for beginners and intermediate marketers.

What you'll Learn

  • Understand the fundamentals of content marketing
  • Create a content marketing strategy in 90 days
  • Implement actionable tactics for immediate results
  • Access free templates and tools for campaign jumpstarts

Dan Norris shares his journey of building a 7-figure business using content marketing in “Content Machine.” This book offers insights into creating impactful content, standing out in a crowded market, and scaling content marketing efforts.

AuthorDan Norris

Norris provides practical frameworks and strategies for entrepreneurs, marketers, and business owners aiming to leverage content marketing for business growth.

What you'll Learn

  • Build a high-growth business with content marketing
  • Avoid common mistakes that hinder content marketing efforts
  • Create content that resonates with your audience
  • Scale content marketing efforts effectively

Andy Crestodina's “Content Chemistry” serves as a comprehensive guide to modern content marketing. Updated to reflect new technology and trends, this handbook covers essential lessons on search engine optimization, social media, and email marketing.

LevelIntermediate to Advanced
AuthorAndy Crestodina

Crestodina combines theory with practical insights, making it a valuable resource for marketers seeking to succeed in the digital landscape.

What you'll Learn

  • Understand the social, analytical, and creative aspects of modern marketing.
  • Implement effective content marketing strategies
  • Master search engine optimization and social media marketing
  • Navigate the evolving landscape of digital marketing

Content Marketing Blogs to follow

Featuring insightful blogs, case studies, and expert opinions, these blogs offer valuable resources for content marketers of all levels. Whether you're looking for inspiration, practical tips, or industry news, these blogs will keep you informed and inspired on your content marketing journey.

CopyBlogger is the go-to resource for content marketers seeking actionable advice and insights. With a focus on copywriting, content creation, and digital marketing strategies, CopyBlogger offers valuable tips for marketers of all levels.

LevelBeginner to Advanced

Copyblogger helps you learn diverse techniques to improve your writing skills.

What you'll Learn

  • Copywriting techniques to enhance content effectiveness
  • Content creation strategies for various platforms
  • Digital marketing insights for driving engagement and conversions

Optimist is a refreshing take on content marketing, focusing on positivity and creativity. This blog explores innovative content marketing campaigns, storytelling techniques, and brand-building strategies, inspiring marketers to think outside the box.

LevelBeginner to Intermediate

Let us check out the learnings that we can acquire from Optimist.

What you'll Learn

  • Creative content marketing campaign ideas
  • Storytelling techniques for brand engagement
  • Brand-building strategies to create impactful content

The Convince & Convert Blog provides in-depth analyses and expert opinions on content marketing trends and strategies.

LevelIntermediate to Advanced

From content optimization to audience engagement tactics, this blog offers valuable insights for marketers looking to elevate their content game.

What you'll Learn

  • Advanced content optimization techniques
  • Audience engagement strategies for various platforms
  • Data-driven insights for refining content marketing strategies

Content Marketing YouTube Channels

Subscribe to our curated list of YouTube channels dedicated to content marketing. From tips on content creation and SEO to interviews with industry leaders, these channels offer a wealth of valuable content to help you master the art of content marketing.

Andrew and Pete are renowned for their dynamic and engaging approach to content marketing. Through their weekly videos, they provide actionable tips and insights to help small businesses create share-worthy content that resonates with their audience.

LevelBeginner to Intermediate
AudienceSmall business owners, entrepreneurs, and content creators

Andrew and Pete cover a diverse range of topics in multiple forms to understand the concept of content marketing.

Topics frequently covered:

  • Blogging, video marketing, and podcasting strategies
  • Social media marketing and engagement tactics
  • SEO, email marketing, and ROI optimization techniques

Content Marketing Institute (CMI) is a trusted resource for marketers and creators seeking to enhance their content marketing skills.

LevelBeginner to Advanced
AudienceMarketers, content creators, and business owners

With a focus on multichannel storytelling, CMI offers valuable insights and practical advice through online education, events, and research.

Topics frequently covered:

  • Multichannel storytelling strategies
  • Content creation and curation techniques
  • Customer attraction and retention tactics

Exposure Ninja is a leading digital marketing agency known for delivering high-ROI marketing campaigns. Their YouTube channel offers valuable insights into content marketing, SEO, PPC, email marketing, and website development, catering to businesses worldwide.

LevelIntermediate to Advanced
AudienceBusiness owners, marketers, and digital marketing enthusiasts

Let us look forward to checking out the topics covered in Exposure Ninja.

Topics frequently covered:

  • Performance-driven SEO strategies
  • Effective content marketing tactics
  • PPC and email marketing best practices

Content Marketing Podcasts

Tune in to our selection of podcasts for engaging conversations and expert insights on content marketing. From interviews with industry leaders to actionable tips and advice, these podcasts will inspire and inform you on your content marketing journey.

Joe Pulizzi and Robert Rose, renowned content marketing experts, delve into the latest trends and strategies in content marketing.

Hosted byJoe Pulizzi & Robert Rose
AudienceContent marketers, business owners, and marketing enthusiasts

With insightful discussions on attracting and retaining customers through content, they provide valuable insights and entertaining anecdotes from the industry.

Topics frequently covered:

  • Content marketing trends and strategies
  • Customer attraction and retention through content
  • Analysis of past content marketing examples

The Copyblogger Podcast, hosted by Tim Stoddart, offers a weekly exploration of various aspects of content marketing, copywriting, email marketing, conversion optimization, and more.

Hosted byTim Stoddart
AudienceContent creators, copywriters, email marketers, and conversion optimization enthusiasts

Featuring rotating experts, each episode provides actionable insights and practical advice for content creators and marketers.

Topics frequently covered:

  • Content marketing tactics and strategies
  • Copywriting techniques and best practices
  • Email marketing optimization

The Content Strategy Podcast, hosted by Kristina Halvorson, is dedicated to the practice and art of content strategy. With a focus on exploring various facets of content strategy, each episode features insightful discussions and practical tips from industry experts.

Hosted byKristina Halvorson
AudienceContent strategists, marketers, and anyone passionate about content creation

The Content Strategy Podcast covers enormous topics. Some of them are:

Topics frequently covered:

  • Content strategy best practices
  • Content creation and curation techniques
  • Industry insights and trends in content strategy

How do you learn Social Media Marketing?

From immersive courses to recognized certifications, insightful books, and must-follow blogs, to enlightening podcasts, we've handpicked resources to fuel your journey in Social Media Marketing.

Social Media Marketing Courses

Think of these courses as your personal guides through the realm of Social Media Marketing. They simplify complex topics, offering interactive lessons. The lessons cover basic and advanced strategies.

This beginner-level course by Coursera provides a comprehensive introduction to social media marketing. You'll cover the basics of traditional, digital, and social media marketing.

You'll dive into major social media platforms. You'll also learn about goal setting, audience definition, and platform selection. Perfect for those starting their journey into social media marketing.

Duration17 Hours

Who is this for?

  • Beginners interested in understanding social media marketing
  • Individuals looking to explore a career in digital marketing
  • Anyone eager to grasp the fundamentals of social media marketing

What you'll learn

  • Introduction to Social Media Marketing
  • Setting the Foundation
  • Choosing Platforms and Creating Policies

This Hootsuite course lays the foundation of social media marketing. It covers the history, different channels, goal setting, and audience definition.

Whether you're a beginner or have some experience, you'll build a strong foundation in social media marketing. It equips marketers with practical skills for immediate implementation and tangible business results.

Duration3:30 Hours

Who is this for?

  • Marketing professionals seeking to polish their digital marketing skills
  • Freelancers, business owners, consultants, and brand leaders
  • Graduates and individuals aspiring to enter social media marketing

What you'll learn

  • Understanding the Landscape
  • Strategic Planning
  • Platform Selection and Policies

This is an intensive 2-day crash course. The instructors will guide you through the latest tactics to transform your social media presence. You'll gain the skills needed to stay ahead of the competition. This includes crafting effective strategies, creating compelling content, engaging your community, and analyzing success metrics.

LevelAll Skill Levels
Duration2 Days

Who is this for?

  • Marketing and social media professionals
  • Freelancers, business owners, consultants, and brand leaders
  • Graduates and aspiring social media marketers

What you'll learn

  • Social Media Planning and Strategy
  • Content Creation & Optimization
  • Social Media Advertising and Performance
  • Community Management, Engagement & Influencer Collaboration

Social Media Marketing Certifications

Certifications are like badges of honour, proving you're a pro at Social Media Marketing. These industry-recognized certifications validate your skills in crafting impactful social media campaigns. They also show your ability to leverage analytics. Plus, they demonstrate your knack for staying ahead in a constantly evolving landscape.

Advance your social media marketing career with Meta's Social Media Marketing Professional Certificate. This certification offers direct insights from one of the world's leading social media brands. It is a collaboration with Coursera.

This program is geared towards social advertising. It equips you with job-ready skills to excel in marketing roles or start your journey as a social media professional.

LevelAll Skill Levels
Duration7 Months (Approximately)

Who is this for?

  • Individuals interested in social media marketing (No prior experience or marketing degree required)
  • Those enthusiastic about social media, with basic internet knowledge and a Meta account

What you'll learn

  • Social Media Planning and Strategy
  • Content Creation & Optimization
  • Social Media Advertising and Performance
  • Community Management, Engagement & Influencer Collaboration

Developed by industry experts, this course goes beyond basics. It teaches you to craft authentic campaigns that resonate across various platforms. You'll gain skills to influence customer decisions and measure campaign success. You'll also learn how to do this through strategic planning and social listening.

Duration3 Months

Who is this for?

  • Individuals wanting to structure effective social media campaigns
  • Ideal for those creating content based on brand voice and utilizing social listening tactics

What you'll learn

  • Build a strategic social media marketing approach
  • Create effective content marketing
  • Use social listening tools and manage community
  • Leverage influencer marketing across the sales funnel

Stay up-to-date with HubSpot's Social Media Strategy Certification. Designed by Professor Crystal King, this course covers foundational strategies, social listening, content strategy, and compliance.

Duration4 hours

Who is this for?

  • Social media marketers, aspiring marketers, marketing managers, and business owners
  • Individuals looking to build a comprehensive social media strategy

What you'll learn

  • Develop a comprehensive social media strategy
  • Build a content strategy and integrate it with inbound efforts
  • Extend your social media reach and build customer relationships
  • Measure ROI in social media advertising campaigns

Social Media Marketing Books

Social Media Marketing books provide valuable insights, strategies, and case studies. They offer a holistic understanding of Social Media Marketing. They cover both the fundamentals and advanced techniques.

Here are your go-to resources:

This book is your go-to guide for navigating the ever-changing landscape of social media marketing. This book is packed with 500 actionable tips and strategies.

LevelBeginner to Intermediate
AuthorAndrew Macarthy

This practical resource is written in simple language with no fluff. It's for busy business owners looking to transform their social media game.

What you'll learn

  • Importance of Social Media Marketing for Business
  • Key foundations for a successful Social Media Marketing Plan
  • Effective content sharing on various platforms
  • Strategies to grow your audience
  • Utilizing text, images, stories, and live video for maximum impact
  • Harnessing the power of Paid Advertising for content supercharging

Jason McDonald's “Social Media Marketing Workbook” is the #1 bestselling guide for businesses. It is your comprehensive guide to understanding and leveraging social media platforms. The book includes step-by-step marketing instructions, real-world reviews, and companion videos.

LevelBeginner to Intermediate
AuthorJason McDonald

It's an essential resource for both beginners and experienced marketers.

What you'll learn

  • Step-by-step Social Media Marketing on Facebook, Instagram, TikTok, LinkedIn, YouTube, Twitter, Pinterest
  • Advertising on Social Media Platforms without losing money
  • Companion videos showing how to use Social Media for Business
  • Worksheets for each Platform – Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.
  • Practical insights from a successful practitioner

This book offers a 360-degree perspective on social media marketing. It covers everything from strategy to tactics, organic to paid, and B2B to B2C.

LevelIntermediate to Advanced
AuthorEric Butow, Jenn Herman, Stephanie Liu, Amanda Robinson

It is a comprehensive resource for businesses seeking to harness the full potential of social media marketing.

What you'll learn

  • In-depth understanding of major Social Networks
  • Crafting effective Social Media Strategies
  • Leveraging images and video in Social Media Outreach
  • Paid Social Media and Influencer Marketing
  • Measurement and improvement of Social Media Outreach Progress

Social Media Marketing Blogs to follow

These blogs are not just informative. They are your virtual coffee chats with industry experts. They deliver a daily dose of inspiration for your Social Media Marketing endeavours.

Here are our favourite picks for you to get started:

Hootsuite, known for its social media scheduling tool, extends its value through a must-read blog. With a focus on hands-on tips and actionable insights, the blog is beneficial for both social media marketers and creators.

LevelBeginner to Advanced

It covers a spectrum of how-to articles, making it a go-to resource for anyone seeking to enhance their social media marketing skills.

What you'll learn

  • Tips and tricks for optimizing social content
  • Actionable insights for creating and executing effective content
  • Social media scheduling strategies for consistency and timeliness

Sprout Social's blog, complementing its social media scheduling tool, takes a unique approach. It offers actionable insights, how-to articles, and content from a brand perspective. The blog prioritizes values-driven content.  

Level Intermediate to Advanced

It features real-life marketing strategies. It also includes narratives around mental health and small business success stories.

What you'll learn

  • High-level insights into social media's role in organizational strategy
  • Comprehensive guides on social media management, community engagement, and social listening
  • Analytics and data reports for informed decision-making
  • Trends and advertising best practices in the social media landscape
  • Career navigation tips for those entering or pivoting in the social media industry

Buffer's blog, complementing its social media scheduling tool, takes a unique approach. It offers actionable insights, how-to articles, and content from a brand perspective. The blog features real-life marketing strategies, and narratives around small business success stories.

LevelAll Skill Levels

It prioritizes value-driven content. Suitable for marketers and small business owners seeking diverse perspectives on social media's real-world applications.

What you'll learn

  • Actionable insights and how-to articles for social media
  • Niche publications covering various social media-related topics
  • Brand perspective on social media, values-driven content
  • Real-life marketing strategies, first-person narratives, and small business success stories

Social Media Marketing YouTube Channels

Our recommended YouTube channels transform complex social media concepts into easy-to-watch videos. From beginner tutorials to in-depth case studies, these channels are your go-to visual guides for navigating the intricacies of Social Media Marketing.

Social Media Examiner's YouTube channel is an extension of their leading authority on social media marketing. The channel is ideal for marketers and business owners.

LevelIntermediate to Advanced
AudienceMarketers, Business Owners, Social Media Enthusiasts

The channel offers tips and tutorials to help you stay updated on the ever-evolving landscape of social media marketing.

Topics frequently covered:

  • Latest trends in social media marketing
  • Best practices for various social media platforms (Facebook, Instagram, Twitter, LinkedIn, YouTube)
  • Valuable tips, case studies, and tutorials for effective social media marketing
  • Strategies to connect with customers, drive traffic, create awareness, and increase sales

Andrew Macarthy's YouTube channel is curated by the author of “500 Social Media Marketing Tips.” It's a hub for social media marketing tutorials and strategies. The channel offers weekly video lessons for businesses of all sizes.

LevelBeginner to Advanced
AudienceBusiness Owners, Marketers, Social Media Enthusiasts

It provides cool strategies to make brands stand out on major platforms. 

Topics frequently covered:

  • Facebook marketing for business
  • Twitter marketing for business
  • Pinterest marketing for business
  • YouTube marketing for business
  • Google+ (Plus) marketing
  • Instagram marketing for business
  • Various social media tips for business

This channel is dedicated to sharing the latest social media marketing tactics for businesses. The channel focuses on Facebook and Twitter optimization. It provides information on gaining likes and followers.

LevelBeginner to Intermediate
AudienceBusinesses Seeking Social Media Marketing Tactics

This is suitable for businesses that want to improve their online presence and boost website traffic, leads, and sales through social media.

Topics frequently covered:

  • Effective use of Facebook for business
  • Optimization of Facebook business pages
  • Optimization of Twitter business accounts
  • Use of Twitter for business
  • General insights on social media usage

Social Media Marketing Podcasts

Turn your daily routines into dynamic learning sessions with our handpicked podcasts. These podcasts are hosted by social media marketing specialists. They unravel the nuances of Social Media Marketing and offer actionable tips. They also provide personal growth advice and candid discussions. The topics are often overlooked in the industry.

Here are the three popular social media podcasts that you can refer to:

Social Pros is a long-standing marketing podcast. It's been around for over ten years. Industry experts host the show. They delve into real stories and operational insights from major companies.

Hosted byDaniel Lemin (10XMarketing), Hannah Tooker (10XMarketing), Leanna Pham (10XMarketing)
AudienceContent marketers, business owners, and marketing enthusiasts

This provides useful marketing strategies for immediate implementation.

Topics frequently covered:

  • Inside stories and behind-the-scenes secrets of social media programs
  • Real experiences of teams at major companies like Google, Reddit, Lyft, and more
  • Operational strategies for effective social media management
  • Measuring the success of social media programs
  • Human aspects of social media

It is the longest-running weekly talk show dedicated to social media marketing. Hosted by Jerry Potter, the show covers the latest news in the social media landscape.

Hosted byJerry Potter
AudienceSocial Media Marketers, Business Owners

It provides expert opinions and quick insights through live broadcasts every Friday. This ensures that listeners stay updated on crucial developments.

Topics frequently covered:

  • Latest news across various social media platforms
  • Expert opinions on recent social media marketing developments
  • Quick insights for gaining a competitive advantage
  • Immediate takeaways for practical application

The Savvy Social Podcast is hosted by social media strategist Andréa Jones. It's designed for budding entrepreneurs who want to understand the basics of social media marketing.

Hosted byAndréa Jones (OnlineDrea.com)
AudienceBudding Entrepreneurs, Social Media Enthusiasts

It also features discussions with industry professionals, giving actionable insights for strategy enhancement.

Topics frequently covered:

  • Understanding the “why” of social media marketing
  • Practical advice for elevating social media strategies
  • Insights from industry professionals on what has worked for them
  • Proven strategies for effective social media marketing

How do you learn Email marketing?

In a world where effective communication is paramount, mastering the art of email marketing becomes a superpower. Whether you're a pro or just stepping into the realm of digital communication, we've curated a set of resources. They make learning email marketing seamless and enjoyable. 

Email Marketing Courses

Explore these courses from reputable platforms to enhance your email marketing skills. They cover the essentials, from crafting compelling emails to mastering the tools of the trade. Ideal for beginners and those looking for advanced strategies.

This course provides a comprehensive understanding of email marketing's role in a digital marketing strategy. This course equips you with the skills needed to excel in email marketing. It covers effective email copywriting and analyzing campaign results.

Duration25 Hours (Approximately)

Who is this for?

  • This course is perfect for beginners with no prior experience. 
  • It's also great for individuals who want to understand email marketing in a digital strategy. 
  • And for those looking to master email copywriting, testing, and optimization.

What you'll learn

  • Email marketing analytics
  • Email writing
  • Contact management
  • Email marketing strategy
  • Email list segmentation

This course is your gateway to mastering the intricacies of email marketing. It focuses on crafting effective strategies, executing impactful campaigns, and measuring results. This course provides a comprehensive learning experience. It is suitable for beginners or those looking to refine their skills.

Duration4 Weeks
Price149 USD/month

Who is this for?

  • Perfect for beginners and marketers seeking to enhance their email marketing skills.
  • Ideal for those looking to understand the nuances of creating, executing, and analysing email campaigns.

What you'll learn

  • Email contact forms
  • Email marketing metrics
  • Email marketing content
  • Mailchimp

Master the Fundamentals of Email Marketing with Jessica Best, VP of Data-Driven Marketing at Barkley. This CXL course is designed to help you achieve a 2000% return on investment from your email marketing efforts. It focuses on list growth, content optimization, and data-driven strategies.

LevelAll Levels
Duration4 Hours
Price299 USD

Who is this for?

  • Ideal for anyone involved in creating, strategizing, or overseeing email marketing campaigns. 
  • Suitable for beginners and experienced marketers aiming to maximize their email marketing ROI.

What you'll learn

  • Optimize email list growth
  • Enhance email content
  • Implement data-driven strategies
  • Avoid common errors in email marketing

Email Marketing Certifications

Stand out with certifications that showcase your expertise in email marketing. Our recommendations cover a range of skill levels. They recognize your dedication to mastering effective email communication.

This certification empowers you with a comprehensive understanding of email marketing. This course equips you with the skills to drive strategic success in email campaigns. It covers personalization, automation, and crafting compelling content.

Duration3:54 hours

Who is this for?

  • Small business owners are seeking effective email engagement strategies.
  • Marketers are aiming to enhance their email marketing skills for better results.
  • Individuals aspiring to gain expertise in email marketing best practices.

What you'll learn

  • Personalization and automation tactics for effective campaigns
  • Creating compelling email copy, content, and design
  • Analyzing email metrics and conducting A/B testing for data-driven decisions

Skillup's Advanced Email Marketing course is your gateway to acquiring skills in creating targeted email campaigns. You will learn to write compelling copy, build email lists, and track results. This free online course offers 5 hours of self-paced video lessons.

Duration5 Hours

Who is this for?

  • Individuals keen on driving traffic through emails
  • Those seeking fundamental concepts of email marketing
  • Marketers looking to build and engage email subscribers
  • Aspiring professionals in email campaign management

What you'll learn

  • Driving traffic through emails
  • Fundamental concepts of email marketing
  • Building and engaging email subscribers
  • Email campaigns and marketing brands through email

Learn the art of crafting emails that capture attention and leave a positive impression with Sam Bennett. This course covers the essentials of writing engaging, clear emails. It teaches you how to convert prospects to customers by utilizing basic email types effectively.

LevelAll Levels
Price39.99 USD

Who is this for?

  • Individuals wanting to write impactful and engaging emails
  • Marketers seeking to improve email communication strategies

What you'll learn

  • Crafting engaging and clear emails
  • Utilizing basic email types effectively
  • Writing compelling email content
  • Reusing emails for various purposes

Email Marketing Books

Dive into the insights shared by industry experts in these recommended books. Whether you're refining your writing skills, or exploring advanced strategies, these books offer valuable perspectives on winning with emails.

Here are three books to help you get started:

This book is an easy-to-follow guide for optimizing email marketing campaigns. It simplifies list-building, message creation, and results tracking. It ensures compliance with anti-spam laws and incorporates social media. 

AuthorJohn Arnold

John Arnold offers strategic learnings in his email marketing program.

What you'll learn

  • Developing an effective email marketing strategy.
  • Simplifying list-building, message creation, and results tracking.
  • Legal guidance for anti-spam compliance.
  • Incorporating social media into email campaigns.
  • Tracking and interpreting email marketing results.

This book unveils the strategies used by top email marketers. They build large mailing lists, write compelling copy, and generate millions in revenue.

AuthorMatthew Paulson

The book covers list-building techniques and copywriting. It also covers email marketing funnel optimization and creating additional revenue streams through email marketing.

What you'll learn

  • Fifteen proven list-building techniques.
  • Writing compelling and action-driving copy.
  • Optimizing the email marketing funnel for increased sales.
  • Growing a highly-engaged fan-base.
  • Creating six revenue streams through email marketing.

Business fads may come and go, but Email Marketing consistently outperforms all other strategies. This book unveils current techniques for professionals and small businesses to connect with potential clients. It also shows how to build trust-based relationships and boost sales through email.

LevelAll Levels
AuthorIan Brodie

It includes the Customer Insight Mapping technique. It also includes subject line models and advanced persuasion techniques.

What you'll learn

  • Customer Insight Mapping for deep client understanding.
  • Six surefire subject line models for higher open rates.
  • The “optin formula” for subscriber list growth.
  • Engaging and persuasive email writing.
  • Advanced techniques for converting subscribers into clients.

Email Marketing Blogs to follow

These blogs cater to a variety of audiences. They offer beginner-friendly content and in-depth analyses. 

MailChimp's blog offers a fusion of marketing insights and inspirational content. Whether you're starting, running, or marketing your business, their blog provides a wealth of how-to articles covering various aspects of email marketing.

LevelAll Levels

Let us look out the learning that we gained from MailChimp blog.

What you'll learn

  • Starting and running a business effectively
  • Marketing strategies and tactics
  • Best practices in email marketing

Campaign Monitor's blog is a valuable resource for marketers. It provides insights into email marketing strategies and trends. It includes topics like email design best practices and campaign optimization techniques.

LevelIntermediate to Advanced

The blog helps businesses excel in email marketing efforts.

What you'll learn

  • Advanced email design and optimization techniques
  • Effective campaign strategies and tactics
  • Insights into marketing automation

ActiveCampaign's blog is a knowledge hub for marketers. It helps them leverage email marketing and automation effectively. Their blog has a major focus on actionable tips and tricks.

LevelIntermediate to Advanced

It covers topics ranging from email segmentation strategies to personalized email marketing campaigns.

What you'll learn

  • Advanced email segmentation and targeting strategies
  • Implementing personalized email marketing campaigns
  • Automation workflows and best practices in email marketing

Email Marketing YouTube Channels

For visual learners, these YouTube channels provide engaging content on email marketing. Explore practical tips, insightful interviews, and interactive tutorials that make learning about emails both enjoyable and educational.

Constant Contact is dedicated to supporting small businesses. They offer powerful tools to simplify and amplify digital marketing efforts.

LevelAll Levels
AudienceSmall business owners, entrepreneurs, marketers

Their channel provides valuable insights and strategies to help businesses grow their audience, deepen customer relationships, simplify social media management, and integrate with existing digital marketing tools for enhanced productivity.

Topics frequently covered:

  • Audience growth strategies
  • Email list segmentation and automation
  • Social media management
  • Integration with other digital tools

AWeber is a trusted opt-in email marketing service. Over 100,000 small businesses, bloggers, and entrepreneurs worldwide use it. Their channel offers a wealth of educational content. It includes videos on email marketing strategies, customer success stories, and product updates.

LevelAll Levels
AudienceSmall business owners, bloggers, entrepreneurs

The videos aim to help businesses connect with customers and prospects through email.

Topics frequently covered:

  • Email marketing strategies and tactics
  • Customer success stories
  • Product updates and features

Flowium is recognized as the #1 active YouTube channel for eCommerce email marketing. Their mission is to empower businesses to increase revenue by mastering Klaviyo. They leverage email marketing and maximize owned marketing channels.

LevelIntermediate to Advanced
AudienceeCommerce business owners, marketers

Flowium shares insights on building Klaviyo flows, growing contact lists, and segmenting effectively through daily tutorials. They also cover designing emails for eCommerce, and much more.

Topics frequently covered:

  • Klaviyo flow optimization
  • Email list growth strategies
  • Advanced segmentation techniques
  • eCommerce email design principles

Email Marketing Podcasts

Tune in to our recommended podcasts for insightful discussions on email marketing. Whether you prefer informative and light-hearted content or in-depth conversations with industry experts, these podcasts offer valuable takeaways for your email marketing journey.

This podcast is your go-to source for fun, practical, and brutally honest advice on email marketing. The show aims to help listeners sell more online courses.

Hosted byRob & Kennedy
AudienceOnline course creators, membership site owners, coaches, entrepreneurs

It also aims to help listeners grow their memberships and attract more coaching clients through effective email marketing strategies.

Topics frequently covered:

  • Effective email marketing strategies
  • Increasing online course sales
  • Membership site growth
  • Coaching client acquisition

This show is dedicated to sharing innovative email marketing strategies from successful marketing minds worldwide. It uncovers game-changing tactics and strategies. These enable small businesses and entrepreneurs to accomplish more with email marketing.

Hosted byTom Tate 
AudienceSmall business owners, entrepreneurs, marketers

It covers topics from copywriting to conversion optimization.

Topics frequently covered:

  • Copywriting techniques for emails
  • Email design best practices
  • Conversion optimization strategies
  • Successful email marketing case studies

The Email Einstein Podcast is hosted by Flowium, one of the fastest-growing agencies globally. It focuses on eCommerce email marketing.

Hosted byVira Sadlak & Andriy Boychuka
AudienceOnline retailers, eCommerce entrepreneurs, marketers

The show brings together industry experts, entrepreneurial brains, and seasoned marketing masterminds to share their insights, strategies, and success stories. 

💡 Topics frequently covered:

  • Building a killer email list from scratch
  • Developing foolproof email marketing strategies
  • Secret email growth hacks
  • Effective eCommerce email marketing tactics and strategies

How do you learn Pay-Per-Click Marketing?

Interested in mastering the ins and outs of pay-per-click (PPC) marketing? Whether you're a beginner or looking to level up your skills, we've got you covered! 

Dive into a handpicked selection of resources. They are designed to make learning PPC marketing a breeze and boost your online advertising game. From courses to certifications, books, blogs, YouTube channels, and podcasts, we've curated the best tools to help you become a PPC pro in no time!

Pay-Per-Click Courses

Ready to become a PPC pro? Dive into our handpicked courses designed to teach you all about Pay-Per-Click advertising. Whether you're a beginner or looking to level up your skills, these courses break down PPC in simple terms so you can ace your online advertising game.

Dive into this course with Joel Bondorowsky to master the fundamentals of PPC advertising. Whether you're new to PPC or want to launch and manage campaigns on your own, this course trains you with the skills to create effective and profitable PPC campaigns.

Duration5 Hours

Who is this course for?

  • Aspiring pay-per-click specialists seeking to launch and manage PPC campaigns independently.
  • Marketers, entrepreneurs, and individuals eager to avoid losses on Google Ads.

💡 What you'll learn

  • Understand the core concepts and strategies of pay-per-click advertising.
  • Gain insights into creating successful PPC campaigns within a 5-hour timeframe.

Ready to kickstart your journey in Google Ads? Join this beginner-friendly course to learn how to create and optimize Google Ads campaigns. From setting up your account to crafting compelling ads, this course covers everything you need to know to run profitable digital marketing campaigns.

Duration2 Hours
PriceFree to enroll with a 7-day trial. Monthly packages start at $49 per month after the trial.

Who is this course for?

  • Beginners looking to kickstart their journey in Google Ads.
  • Marketers, entrepreneurs, and PPC enthusiasts seeking to master the essentials of online advertising.

💡 What you'll learn

  • Set up your Google Ads account and craft compelling ads.
  • Conduct keyword research and optimize campaigns to achieve desired results.

Take your Google Ads skills to the next level with this comprehensive masterclass. Whether you're a marketer, consultant, or freelancer, this course provides actionable insights to excel in Google Ads. From campaign setup to optimization, this course covers it all.

LevelAll Levels
PriceSkillshare membership is required. Free to try for one month, then $32 per month.

Who is this course for?

  • Marketers, consultants, freelancers, and PPC enthusiasts looking to specialize in Google Ads.
  • Individuals eager to leverage Google Ads for business growth and client acquisition.

💡 What you'll learn

  • Gain hands-on experience in Google Ads through practical exercises and projects.
  • Master campaign setup, optimization, and advanced techniques for driving results.

Pay-Per-Click Certifications

Boost your PPC skills with certifications that show you mean business! These programs are like badges of honor for mastering Pay-Per-Click marketing. Whether you're new to PPC or a seasoned marketer, these certifications validate your expertise and open doors to new opportunities.

  • Showcase your expertise in building and optimizing Google Search campaigns with this certification.
  • Learn to leverage automated solutions like Smart Bidding to enhance campaign performance and achieve marketing objectives.

Who is this for?

  • Marketers, advertisers, and business professionals aiming to demonstrate proficiency in Google Search advertising.
  • Individuals seeking official recognition from Google for their ability to develop and execute effective Search marketing strategies.

💡 What you'll learn

  • Translate marketing visions into digital strategies aligned with company goals.
  • Develop comprehensive Google Search strategies to drive leads, sales, or web traffic.
  • Optimize Search marketing plans in alignment with digital marketing budgets.
  • Elevate your knowledge and demonstrate competence in search advertising, particularly on the Microsoft Advertising platform.
  • Prepare for and pass the certification exam to validate your understanding of search advertising best practices.

Who is this for?

  • Digital marketers, advertising professionals, and business owners looking to specialize in search advertising.
  • Individuals aiming to showcase their expertise in Microsoft Advertising and search marketing solutions.

💡 What you'll learn

  • Gain insights into Microsoft's advertising platform, solutions, and search advertising best practices.
  • Prepare effectively for the certification exam through interactive, on-demand courses.
  • Validate and share your competence in search advertising upon successful completion of the exam.
  • Dive deep into the world of Pay-Per-Click advertising, display advertising, conversion optimization, and web analytics.
  • Master essential skills in bidding methods, ranking algorithms, ad platforms, and campaign optimization for measurable ROI.
LevelIntermediate to Advanced
Price$999 USD

Who is this for?

  • Marketing professionals aiming to specialize in Pay-Per-Click advertising and advance their digital marketing career.
  • Individuals seeking in-depth knowledge of Google Ads, Google Analytics, and YouTube Ads tools.

💡 What you'll learn

  • Understand search psychology, buying funnel, and keyword research for effective PPC campaigns.
  • Gain expertise in ad testing, audience targeting, and campaign organization.
  • Learn advanced ad features, display advertising, and content marketing strategies.

Pay-Per-Click Books

Want to learn PPC without the jargon? Check out our recommended books that explain Pay-Per-Click advertising in plain language. From basics to advanced strategies, these books are your go-to guides for mastering PPC and growing your business online.

Google's AdWords platform offers a powerful tool for creating pay-per-click advertisements, driving targeted traffic, and boosting conversion rates.

AuthorCorey Rabazinski

In “Google AdWords for Beginners,” Corey Rabazinski provides a comprehensive guide to understanding AdWords fundamentals, implementing proven techniques, and launching successful campaigns.

💡 What you'll learn

  • Fundamental principles of AdWords and how it works
  • Proven techniques to optimize AdWords campaigns for profitability
  • An eight-step blueprint for launching and improving campaigns
  • Strategies to boost targeted traffic and conversion rates

In “Rapid Google Ads Success,” Claire Jarrett shares practical insights and real-life examples to demystify Google Ads campaign management.

LevelBeginner to Intermediate
AuthorClaire Jarrett

Drawing from 15 years of experience, Jarrett provides practical tips to navigate through the intricacies of the Google Ads interface and achieve success in various industries.

💡 What you'll learn

  • Strategies for creating successful Google Ads campaigns
  • Real-life examples and case studies from diverse industries
  • Techniques to optimize Google Ads accounts for profitability
  • Insights to rethink Google Ads marketing strategies

Richard Stokes, founder of AdGooroo, presents the “Ultimate Guide to Pay-Per-Click Advertising,” offering advanced strategies to drive traffic, increase click-through rates, and boost conversions. Stokes reveals revolutionary changes in paid search, including mobile search trends and emerging platforms like Bing.

LevelIntermediate to Advanced
AuthorRichard Stokes

With insights from search advertising elites, this guide provides actionable techniques to maximize PPC advertising effectiveness.

💡 What you'll learn

  • Advanced strategies to drive traffic and increase click-through rates
  • Techniques to outperform competitors and boost conversions
  • Insights into emerging trends and platforms in paid search
  • Actionable solutions to optimize PPC advertising campaigns

Pay-Per-Click Blogs to follow

Follow these easy-to-read blogs to stay in the loop with the latest PPC tips and tricks. Written by PPC experts, these blogs cover everything from setting up your first campaign to advanced optimization techniques. Get ready to boost your PPC knowledge and drive better results!

Google Ads & Commerce offers invaluable insights and updates directly from the Google Ads team. Stay informed about the latest features, best practices, and industry trends in pay-per-click advertising.

LevelBeginner to Advanced

Whether you're a beginner or an experienced advertiser, this blog provides essential resources to optimize your Google Ads campaigns and drive better results.

💡 What you'll learn

  • Updates on new Google Ads features and tools
  • Best practices for optimizing Google Ads campaigns
  • Industry trends and insights in pay-per-click advertising
  • Tips and strategies to improve campaign performance

ClickCease's blog offers valuable resources and insights focused on click fraud prevention and PPC campaign optimization. Learn how to protect your PPC campaigns from fraudulent clicks, improve ad performance, and maximize your ROI.


Whether you're a PPC advertiser or a digital marketer, ClickCease's blog provides actionable tips and strategies to enhance your pay-per-click advertising efforts.

💡 What you'll learn

  • Strategies for preventing click fraud and improving campaign accuracy
  • Tips for optimizing PPC campaigns to increase ROI
  • Insights into click fraud detection techniques and tools
  • Best practices for maintaining a healthy PPC advertising ecosystem

Clix Marketing's blog delivers a wealth of digital advertising news, tips, and strategies for paid social, paid search, and display advertising. Written by industry experts, the blog covers a wide range of topics, from campaign optimization techniques to emerging trends in digital advertising.

LevelIntermediate to Advanced

Whether you're looking to enhance your PPC skills or stay updated on the latest industry trends, Clix Marketing's blog has you covered.

💡 What you'll learn

  • Advanced strategies for paid social, paid search, and display advertising
  • Tips for campaign optimization and performance improvement
  • Insights into industry trends and emerging technologies
  • Expert advice from seasoned digital advertising professionals

Pay-Per-Click YouTube Channels

Prefer learning through videos? Dive into PPC with these YouTube channels that simplify online advertising. Whether you're a visual learner or just love watching tutorials, these channels break down PPC concepts into easy-to-understand videos. Get ready to level up your PPC game!

Google Ads is your ultimate destination for exploring customer success stories, tutorials, how-to guides, and best practices to maximize business results with pay-per-click advertising.

LevelBeginner to Advanced
AudienceMarketers, business owners, advertisers

This channel provides valuable insights directly from Google to help you navigate the world of pay-per-click advertising effectively.

💡 Topics frequently covered:

  • Customer success stories and case studies
  • Tutorials and step-by-step guides for using Google Ads features
  • Best practices and optimization techniques for maximizing ad performance
  • Industry insights and updates on Google Ads news and developments

Ed Leake's YouTube channel features irregular uploads covering an extensive range of topics related to Google Ads and running a successful PPC agency.

LevelIntermediate to Advanced
AudiencePPC advertisers, digital marketers, agency owners

From tutorials and walkthroughs to expert tips and strategies, Ed provides valuable insights and advice for advertisers looking to enhance their pay-per-click advertising skills and grow their businesses.

💡 Topics frequently covered:

  • In-depth tutorials on Google Ads features and functionalities
  • Strategies for running successful PPC campaigns
  • Tips for optimizing ad performance and improving ROI
  • Insights into managing and scaling a PPC agency
  1. Paid Media Pros

Paid Media Pros is dedicated to providing actionable insights and strategies for mastering paid media advertising, including pay-per-click (PPC) advertising, social media advertising, and more. Whether you're looking to expand your knowledge in PPC or learn about other paid media channels, Paid Media Pros offers valuable content to help you succeed in the world of digital advertising.

Level: Intermediate to Advanced

Audience: PPC advertisers, digital marketers, business owners

Topics Covered:

  • Advanced strategies for PPC advertising across various platforms
  • Tips for optimizing ad campaigns and improving performance
  • Insights into the latest trends in paid media advertising
  • Case studies and real-world examples of successful paid media campaigns

Pay-Per-Click Podcasts

Turn your commute into a learning session with these PPC podcasts. Hosted by PPC pros, these podcasts cover all things Pay-Per-Click in easy-to-understand discussions. Whether you're a beginner or an expert, these podcasts offer valuable insights to help you succeed in PPC advertising.

  1. The Paid Search Podcast

The Paid Search Podcast is your weekly guide to mastering Google Ads. This podcast is committed to helping business owners, marketing agencies, and pay-per-click freelancers effectively advertise their businesses with paid search ads on Google. Whether you're a beginner or an experienced advertiser, tune in to learn valuable insights and strategies for maximizing your Google Ads budgets and driving better results.

Hosted by: Chris Schaeffer

Audience: Business owners, marketing agencies, pay-per-click freelancers

Topics Frequently Covered:

  • Google Ads strategies and best practices
  • Tips for optimizing Google Ads campaigns
  • Budget management and ROI optimization
  • Updates and trends in paid search advertising
  1. My Google Ads Podcast

Rothman PPC Podcast, also known as My Google Ads Podcast, is dedicated to helping business owners understand their search advertising options and harness the power of artificial intelligence in their marketing efforts. Hosted by experts in pay-per-click advertising, this podcast provides insights and advice for making the most of your opportunities on search platforms. Whether you're new to Google Ads or looking to optimize your existing campaigns, this podcast offers valuable tips and strategies.

Hosted by: Jason Rothman 

Audience: Business owners, marketers, PPC professionals

Topics Frequently Covered:

  • Search advertising options and strategies
  • Role of artificial intelligence in marketing
  • Optimization techniques for Google Ads campaigns
  • Maximizing opportunities on search platforms
  1. AdStage | The PPC Show Podcast

The PPC Show Podcast, presented by AdStage, covers all the headlines in marketing and paid advertising. From Google and Facebook to Instagram, Twitter, LinkedIn, and more, this podcast keeps you updated on the latest trends in paid marketing. Hosted by industry experts, The PPC Show also features interviews with pioneers in the world of paid advertising, providing valuable insights and perspectives for marketers and advertisers.

Hosted by: AdStage team

Audience: Marketers, advertisers, PPC professionals

Topics Frequently Covered:

  • Headlines and updates in marketing and paid advertising
  • Platforms including Google, Facebook, Instagram, Twitter, LinkedIn, Snap, TikTok, and more
  • Interviews with industry leaders and experts
  • Strategies and best practices for paid marketing

How do you learn Affiliate Marketing?

Explore the best courses, certifications, books, blogs, YouTube channels, and podcasts that will transform your understanding of affiliate marketing and empower you to navigate this dynamic space effectively.

Affiliate Marketing Courses

Master the art of affiliate marketing with our curated selection of courses designed to equip you with the knowledge and skills needed to succeed in the dynamic world of affiliate partnerships. Whether you're a beginner or an experienced marketer, these courses cover everything from affiliate strategy development to advanced optimization techniques.

  1. The Ultimate Affiliate Marketing Course For Beginners 

This course is a comprehensive guide for beginners, teaching them how to make money through affiliate marketing. From niche selection to website building and driving free traffic, participants will gain valuable insights and practical skills.

Who is this course for?

  • Beginners looking to start their journey in affiliate marketing
  • Individuals seeking to monetize their online presence

What you'll learn:

  • Making money from affiliate marketing
  • Finding profitable niches using a proven 4-step strategy
  • Validating affiliate marketing niches
  • Building a niche affiliate website
  • Creating product review content that drives affiliate commissions
  • Ranking your affiliate website on the first page of Google
  • Generating affiliate sales through email marketing

Course details:

  • Level: Beginner
  • Duration: 11 Hours
  • Price: $38.49 USD
  1. Blog Growth Engine by Adam Enfroy

Blog Growth Engine is designed to help individuals kickstart their online business and achieve significant revenue growth. With a focus on content creation, link building, and affiliate marketing strategies, this course provides actionable insights for aspiring affiliate marketers.

Who is this course for?

  • Individuals aiming to monetize their blogs and achieve financial independence
  • Those seeking proven strategies to generate substantial income through affiliate marketing

What you'll learn:

  • Step-by-step system to grow a profitable blog in months
  • Content, link building, and affiliate marketing strategies to generate over $1 million
  • Realistic approaches to making money in the digital era

Course details:

  • Level: Beginner to Intermediate
  • Duration: Self-paced
  • Price: FREE
  1. The Affiliate Lab by Matt Diggity

The Affiliate Lab offers a comprehensive training program for affiliate marketers looking to dominate Google and generate consistent income from their websites. With over 100 hours of training, this course covers niche selection, keyword research, and advanced SEO strategies.

Who is this course for?

  • Intermediate to advanced affiliate marketers
  • Marketers looking to scale their affiliate websites and increase their revenue

What you'll learn:

  • Niche selection and keyword research
  • Advanced SEO techniques to rank on Google
  • Plug-and-play templates and tools for niche selection
  • Checklists and standard operating procedures (SOPs) for site optimization

Course details:

  • Level: Intermediate to Advanced
  • Duration: Self-paced
  • Price: $3997 USD

Affiliate Marketing Certifications

Demonstrate your expertise in affiliate marketing with our list of certifications that validate your skills and knowledge in this field. From industry-recognized credentials to specialized certifications, these programs offer a comprehensive understanding of affiliate marketing principles and best practices.

  1. Introduction to Affiliate Marketing for Beginners

Join SkillUp's Introduction to Affiliate Marketing for Beginners, a free course designed for entrepreneurs, affiliate marketers, and digital marketers. Led by industry experts, this course covers essential strategies and tools to succeed in affiliate marketing, providing practical insights and guidance.

Who is this certification for?

  • Entrepreneurs
  • Affiliate marketers
  • Digital marketers

What you'll learn:

  • Affiliate marketing strategy
  • Affiliate marketing tools
  • Email marketing techniques

Certification details:

  • Level: Beginner
  • Duration: 2 hours
  • Price: FREE
  1. How to Start Affiliate Marketing by Voluum

Voluum's How to Start Affiliate Marketing course is ideal for beginners aiming to achieve financial independence through affiliate marketing. With a series of easy-to-understand videos, reading materials, and knowledge tests, participants gain insights into the essentials of affiliate marketing to kickstart their journey.

Who is this certification for?

  • Beginners aspiring to start affiliate marketing
  • Individuals seeking financial independence

What you'll learn:

  • Fundamental concepts of affiliate marketing
  • Strategies for affiliate marketing success

Certification details:

  • Level: Beginner
  • Duration: Self-paced
  • Price: FREE
  1. Affiliate Marketing & Partnerships Industry Certification by Impact

Impact's Affiliate Marketing & Partnerships Industry Certification is designed for affiliate marketers, program managers, and individuals interested in mastering one of the most cost-effective digital marketing channels. With a focus on aligning affiliate marketing goals with company objectives and assessing competitor programs, this certification equips participants with essential skills.

Who is this certification for?

  • Affiliate marketers new to the industry
  • Individuals interested in learning about affiliate marketing
  • Program managers seeking a strong understanding of affiliate marketing basics
  • Affiliate managers needing industry best practices and tools for program management

What you'll learn:

  • Aligning affiliate marketing goals with company objectives
  • Assessing competitor affiliate marketing programs
  • Optimal commission rate assignment
  • Creating affiliate marketing contracts and policies
  • Choosing the best affiliates
  • Tracking affiliate marketing actions and incentivizing program growth
  • Analyzing program success and making data-driven decisions

Certification details:

  • Level: Beginner to Intermediate
  • Duration: 6 Hours
  • Price: FREE

Affiliate Marketing Books

Explore our collection of books on affiliate marketing, curated to provide valuable insights and strategies for both beginners and seasoned professionals. From practical guides to in-depth analyses, these books cover a wide range of topics, including affiliate program management, partnership optimization, and affiliate revenue generation.

Here are 3 Affiliate Marketing books you can check out:

  1. Affiliate Marketing For Dummies

Affiliate Marketing For Dummies provides a comprehensive guide to tapping into the lucrative world of affiliate marketing. With thousands of companies offering affiliate programs, this book helps you navigate the landscape, choose the right products or services, and implement effective affiliate marketing strategies. Ideal for bloggers seeking to monetize their content, this book offers practical advice to help you increase your earning potential in the affiliate marketing space.

Author: Ted Sudol, Paul Mladjenovic

Level: Beginner

What you'll learn:

  • Choosing the right affiliate product or service
  • Finding the best affiliate programs
  • Implementing effective affiliate marketing strategies
  1. Affiliate Marketing For Beginners: Build Your Own Six-Figure Business With Clickbank Products, Internet Marketing And Affiliate Links

Affiliate Marketing For Beginners offers a step-by-step guide to starting an affiliate marketing business. Whether you're new to affiliate marketing or looking to enhance your existing strategies, this book provides valuable insights into leveraging affiliate links, promoting Clickbank products, and earning passive income online. With practical tips and real-life examples, Mark Glazer breaks down the process of affiliate marketing, making it accessible to both beginners and pros .

Author: Mark Glazer

Level: Beginner

What you'll learn:

  • Starting an affiliate marketing business from scratch
  • Formula used by top affiliate marketers to generate revenue
  • Leveraging affiliate links to earn passive income
  • Finding your perfect product niche
  • Kickstarting your business and making your first sale within your first week
  1. Affiliate Marketing

In Affiliate Marketing, Noah Gray offers an in-depth exploration of the affiliate marketing business model and how to succeed in this competitive field. Covering topics such as niche selection, acquisition and promotion strategies, affiliate networks, and scaling your business, this book equips you with the knowledge and tools required to build a thriving affiliate marketing business. Whether you're a beginner or looking to refine your affiliate marketing skills, this book provides valuable insights to help you achieve your goals.

Author: Noah Gray

Level: Beginner to Intermediate

What you'll learn:

  • Overview of the Affiliate Marketing Business Model
  • Mistakes to avoid
  • Choosing a niche
  • Building traffic and scaling strategies
  • Top affiliate programs to promote

Affiliate Marketing Blogs to follow

Covering a variety of topics such as affiliate program management, partnership optimization, and affiliate marketing strategies, these blogs offer valuable resources and practical tips for affiliate marketers of all levels.

  1. AffiliateWP Blog

The AffiliateWP Blog is a valuable resource for affiliate marketers looking to enhance their knowledge and skills in the field. With a focus on affiliate marketing strategies, tips, and best practices, this blog offers actionable insights to help you succeed in the affiliate marketing space.

Level: Beginner to Advanced

What you'll learn:

  • Affiliate marketing strategies
  • Tips for optimizing affiliate programs
  • Best practices for affiliate marketers
  1. Yaro.Blog

Yaro.Blog is a hub of valuable content aimed at helping individuals build a laptop lifestyle business. With a focus on entrepreneurship, online business, and lifestyle design, this blog offers practical insights and strategies to help you create a successful online business that supports your desired lifestyle. 

Level: Beginner to Advanced

What you'll learn:

  • Strategies for building an online business
  • Tips for creating a laptop lifestyle
  • Entrepreneurship insights and advice
  1. Blog Tyrant

Blog Tyrant is a comprehensive online resource offering in-depth tutorials, tools, product reviews, and other valuable resources to help you start a successful blog and make a living online. With a focus on blogging, content marketing, and online entrepreneurship, Blog Tyrant offers valuable resources to help you succeed in the digital landscape.

Level: Beginner to Advanced

What you'll learn:

  • Blogging strategies and best practices
  • Content marketing tips and techniques
  • Tools and resources for online entrepreneurs

Affiliate Marketing YouTube Channels

Learn from industry experts and influencers through our selection of YouTube channels dedicated to affiliate marketing. From tutorials and case studies to interviews and strategy discussions, these channels provide valuable insights and actionable advice for affiliate marketers looking to grow their businesses.

  1. Create & Go

Create & Go is your go-to destination for blogging tips and tricks from full-time bloggers. With a focus on making money through blogging, this channel provides valuable insights into monetizing your blog effectively. 

Level: Beginner to Intermediate

Audience: Aspiring bloggers, affiliate marketers

Topics Covered:

  • Blogging tips and tricks
  • Monetization strategies
  • Making money blogging
  1. Miles Beckler

Miles Beckler, a former customer support rep turned digital creator and affiliate marketer, shares valuable insights on making money online for free. With a focus on growing an audience, building an email list, and earning passive income online, Miles provides actionable tactics, strategies, and tools to help you succeed in the digital landscape. 

Level: Beginner to Advanced

Audience: Aspiring digital entrepreneurs, affiliate marketers

Topics Covered:

  • Audience growth strategies
  • Email list-building techniques
  • Passive income generation
  1. Doug Cunnington

Doug Cunnington from Niche Site Project offers valuable insights and tips on Amazon Affiliate Niche Site strategies, SEO tactics, productivity hacks, and project management techniques. Whether you're looking to find a profitable niche, boost search engine traffic, or scale your niche site, Doug provides practical advice and actionable strategies to help you succeed. Subscribe to Doug's channel and join his live streams for valuable insights and engaging discussions on affiliate marketing and niche site strategies.

Level: Intermediate to Advanced

Audience: Amazon Affiliate marketers, niche site builders

Topics Covered:

  • Niche selection and profitable keywords
  • Search engine traffic optimization
  • Project management and scaling strategies

Affiliate Marketing Podcasts

Stay informed and inspired with our list of podcasts focused on affiliate marketing. Featuring expert interviews, case studies, and discussions on the latest trends in affiliate marketing, these podcasts are perfect for affiliate marketers looking to expand their know-how and stay ahead of the curve.

  1. The Affiliate Guy Podcast

The Affiliate Guy Podcast is your go-to source for the latest affiliate marketing news, valuable tips, and actionable strategies to elevate your business. Hosted by Matt McWilliams, each episode features expert interviews, behind-the-scenes insights into successful affiliate promotions, and practical advice to help you maximize your affiliate marketing efforts.

Hosted by: Matt McWilliams

Audience: Affiliate marketers, entrepreneurs, digital marketers

Topics Frequently Covered:

  • Affiliate marketing strategies
  • Expert interviews
  • Behind-the-scenes of affiliate promotions
  • Actionable advice for affiliate marketers
  1. Affiliate BI

Join host John Wright on the Affiliate BI podcast for insightful discussions on business intelligence in affiliate marketing. Delve into the world of affiliate marketing analytics, data-driven strategies, and actionable insights to optimize your affiliate campaigns and drive success.

Hosted by: John Wright

Audience: Affiliate marketers, business intelligence professionals

Topics Frequently Covered:

  • Business intelligence in affiliate marketing
  • Data analytics strategies
  • Optimization techniques for affiliate campaigns
  1. The Affiliate Marketing Podcast

Hosted by Lee-Ann Johnstone, CEO of Affiverse, The Affiliate Marketing Podcast offers valuable insights into the ever-evolving world of affiliate marketing. Join Lee-Ann and a diverse range of digital marketing experts, entrepreneurs, and SaaS product providers as they discuss industry trends, successful affiliate program strategies, and the changing landscape of affiliate marketing. 

Hosted by: Lee-Ann Johnstone

Audience: Affiliate marketers, digital marketing professionals, business owners

Topics Frequently Covered:

  • Affiliate marketing trends
  • Digital marketing strategies
  • Successful affiliate program tactics
  • Industry insights and expert interviews

How do you learn Influencer Marketing?

In today's digital landscape driven by social media and online influence, mastering the art of influencer marketing has become essential for brands and marketers alike. Whether you're aiming to promote products, build brand awareness, or engage with your audience, understanding the nuances of influencer marketing can significantly impact your success. 

Below, we've curated a comprehensive set of resources to help you dive into the world of influencer marketing and elevate your skills.

Influencer Marketing Courses

Gain valuable insights and practical skills through structured courses designed to enhance your understanding of influencer marketing strategies and tactics.

  1. Influencer Marketing 101

The Influencer Marketing 101 Course by Influencer Marketing Hub is a one-day intensive program covering all the essential influencer marketing skills. Ideal for PR and communication professionals, marketing managers, brand managers, and influencer marketing professionals, this course is designed to provide the necessary tools, knowledge, and compliance procedures to run successful influencer marketing campaigns at scale.

Who is this course for:

  • PR and Communication Professionals
  • Marketing Managers
  • Brand Managers
  • Influencer Marketing Professionals
  • Professionals in the Digital Industry

What you'll learn:

  • Essential skills of influencer marketing
  • Compliance procedures for influencer campaigns
  • Tools and knowledge for successful campaigns

Course details:

  • Level: All levels
  • Duration: One day
  • Price: $97 USD
  1. Influencer Marketing Course

This comprehensive Influencer Marketing Course guides you through creating a successful influencer marketing plan for your business, regardless of budget or size. With practical and actionable lessons, learn how to work with influencers, create effective marketing plans, recruit influencers, and measure campaign success.

Who is this course for:

  • Business Owners
  • Marketers of All Experience Levels

What you'll learn:

  • Connecting with audiences through influencers
  • Creating influencer marketing plans
  • Validating and recruiting influencers
  • Executing influencer campaigns with best practices

Course details:

  • Level: Beginner to Advanced
  • Duration: Over 3 hours, 50+ training videos
  • Price: $197 USD
  1. Influencer Marketing Strategy Course

Led by instructor Greg Jarboe, this Influencer Marketing Strategy Course on Coursera provides insights into developing effective influencer marketing strategies. With an intermediate level of difficulty, the course covers both strategic and tactical aspects of influencer marketing.

What you'll learn:

  • Crafting influencer marketing strategies
  • Tailoring strategies for various organizations
  • Implementing the two-step flow model of communication

Course details:

  • Level: Intermediate
  • Duration: Approximately 23 hours (3 weeks at 7 hours a week)
  • Price: FREE

Influencer Marketing Certifications

Certify your expertise in influencer marketing with specialized certification programs to validate your knowledge and skills in leveraging social media influencers for brand promotion and engagement.

  1. Influencer Marketing Certification

Become proficient in digital marketing strategies with a focus on influencer marketing campaigns. This certification equips you with the skills needed to develop effective marketing campaigns through influencer collaborations.

Who is this Certification for?

Ideal for digital marketers, brand managers, and marketing professionals seeking to enhance their understanding of influencer marketing and its impact on marketing campaigns.

What you'll learn:

  • Digital Marketing Fundamentals
  • Influencer Marketing Strategies
  • Developing and Executing Marketing Campaigns
  • Best Practices in Influencer Marketing

Certification Details:

  • Level: Beginner
  • Duration: 1 hour
  • Price: FREE
  1. Influencer Marketing: Create Social Media Campaigns

This certification course focuses on creating impactful social media campaigns through influencer marketing. Learn the essentials of the influencer marketing ecosystem, finding the right influencers, and developing and measuring successful campaigns.

Who is this Certification for?

Marketers, brand managers, entrepreneurs, and individuals interested in understanding influencer and content creator industry dynamics.

What you'll learn:

  • Building Successful Influencer Marketing Campaigns
  • Influencer Marketing Ecosystem
  • Finding and Partnering with Influencers
  • Developing and Measuring Campaign Success

Certification Details:

  • Level: Beginner
  • Duration: 2 hours 5 minutes
  • Price: $32.56 USD
  1. Influencer Marketing: Launch Powerful Campaigns In 10 Steps

Master the process of launching influencer marketing campaigns with this comprehensive certification course. Learn how to plan, find, assess, negotiate with, and manage influencers, ultimately optimizing your influencer marketing performance.

Who is this Certification for?

Entrepreneurs, marketers, and anyone eager to learn the step-by-step process of launching successful influencer marketing campaigns.

What you'll learn:

  • Influencer Marketing Strategy Planning
  • Finding and Assessing Influencers
  • Negotiating and Collaborating with Influencers
  • Managing and Optimizing Campaign Performance

Certification Details:

  • Level: Beginner to Intermediate
  • Duration: 1 hour 45 minutes
  • Price: $20.50 USD

Influencer Marketing Books

Explore insightful books authored by industry experts, offering in-depth knowledge and actionable strategies to excel in influencer marketing campaigns and collaborations.

  1. Influencer Fast Track – from Zero to Influencer in the Next 6 Months!

Join author Gundi Gabrielle on a journey from zero to influencer status in just six months with her proven seven-step formula. Whether you're a coach, consultant, professional, or entrepreneur, this book walks you through building a brand and influencer following that makes a difference while generating income.

Author: Gundi Gabrielle

Level: Beginner to Intermediate

What you'll learn:

  • The Goosebump Factor: Creating engaging content
  • The Mucho Bling Asset: Growing a loyal following
  • The Chill Factor: Establishing authenticity
  • Passive Income Bonanza: Monetizing your influence
  • Strategies to become a sought-after TV guest presenter or keynote speaker
  1. The Influencer Code: How to Unlock the Power of Influencer Marketing

Unlock the power of influencer marketing with Amanda Russell's comprehensive guide. From debunking common myths to outlining a simple yet powerful 3-step code, this book equips businesses with the knowledge to effectively leverage influencers to achieve their marketing goals.

Author: Amanda Russell

Level: Intermediate

What you'll learn:

  • Understanding and defining true influencer marketing
  • Researching, evaluating, and employing the right influencers
  • Integrating influencers strategically into marketing campaigns
  • Achieving specific business goals through influencer partnerships
  1. Winfluence: Reframing Influencer Marketing to Ignite Your Brand

Author Jason Falls reframes influencer marketing, offering detailed guidelines, case studies, and cutting-edge ideas to drive business results. Through narrative stories, interviews, and case studies, this book provides actionable insights to elevate influencer marketing strategies for long-term success.

Author: Jason Falls

Level: Intermediate to Advanced

What you'll learn:

  • Understanding the evolution and power of influencer marketing
  • Strategies for leveraging influencers effectively
  • Measuring success and driving business results
  • Elevating influencer marketing from short-term executions to long-term success

Influencer Marketing Blogs to follow

Stay updated with the latest trends in influencer marketing by following authoritative blogs that provide valuable insights and practical advice for marketers and brands.

  1. Later

Later's Influencer Marketing Blog Posts provide a plethora of resources, tips, and guides to help you master influencer marketing. Whether you're a beginner or seasoned marketer, discover strategies for effective collaboration with influencers, campaign optimization techniques, and industry insights to elevate your influencer marketing efforts.

Level: Beginner to Intermediate

What you'll learn:

  • Strategies for finding and collaborating with influencers
  • Tips for creating engaging content and maximizing audience reach
  • Best practices for influencer campaign management and optimization
  • Industry trends and insights to stay updated with the evolving landscape of influencer marketing
  1. Perlu’s Influencer Marketing Blog

Perlu’s Influencer Marketing Blog is your go-to resource for driving explosive audience growth and maximizing ROI through influencer partnerships. Whether you're a brand looking to collaborate with influencers or an influencer seeking to enhance your content creation skills, discover actionable strategies, case studies, and expert insights to create impactful campaigns.

Level: Intermediate to Advanced

What you'll learn:

  • Techniques for maximizing ROI through influencer collaborations
  • Tips for identifying and partnering with the best brands and influencers in your niche
  • Insights into industry trends and innovative approaches to influencer marketing
  1. upfluence

Stay updated about the latest trends, insights, and best practices in influencer marketing with upfluence's blog. Whether you're a marketer, brand manager, or influencer, explore expert guidance on selecting the right influencers, executing successful campaigns, and leveraging influencer partnerships to achieve your marketing goals.

Level: Intermediate to Advanced

What you'll learn:

  • Best practices for selecting the right influencers for your brand
  • Tips for running successful influencer marketing campaigns
  • Insights into emerging trends and industry developments
  • Strategies for optimizing influencer partnerships and maximizing campaign impact

Influencer Marketing YouTube Channels

Expand your knowledge base through engaging video content and tutorials offered by experienced influencers and marketing professionals dedicated to influencer marketing on YouTube channels.

  1. Jade Beason

Jade Beason is a content creator specializing in assisting fellow creators and entrepreneurs in increasing their online presence and building profitable online businesses. With a focus on sharing expertise in marketing, business development, and content creation, this channel offers valuable guidance for aspiring creators and entrepreneurs.

Level: Beginner to Intermediate

Audience: Content creators, entrepreneurs, and individuals interested in growing their online presence and income streams.

Topics Covered:

  • Tips for increasing online presence and engagement
  • Strategies for multiplying income streams through content creation
  • Guidance on starting and scaling profitable online businesses
  • Insights into marketing strategies and techniques for content creators and entrepreneurs
  1. Influencity

Influencity provides a comprehensive AI-powered Influencer Marketing platform designed for worldwide brands and agencies. With a focus on managing and optimizing influencer campaigns at scale, this channel offers valuable insights into leveraging technology to enhance influencer marketing strategies.

Level: Intermediate to Advanced

Audience: Marketers, brand managers, agencies, and influencers seeking advanced techniques for managing influencer campaigns.

Topics Covered:

  • Utilizing AI-powered solutions for influencer marketing
  • Strategies for managing and optimizing influencer campaigns at scale
  • Best practices for identifying and collaborating with influencers
  • Insights into the latest trends in influencer marketing technology
  1. Sidewalker Daily

Sidewalker Daily is an influencer marketing agency offering expertise in both brand consulting and influencer strategy. Hosted by co-founder Nina Zadeh, this channel provides unique insights from both the brands' and influencers' perspectives. 

Level: Intermediate to Advanced

Audience: Influencers, content creators, bloggers, marketers, and brands interested in influencer marketing strategies and business development.

Topics Covered:

  • Brand perspective on influencer marketing initiatives
  • Business strategies for influencers and content creators
  • Monetization strategies for influencers and bloggers
  • Tips for building sustainable businesses online

Influencer Marketing Podcasts

Listen to expert interviews, industry insights, and actionable tips on influencer marketing through informative podcasts hosted by seasoned professionals and influencers in the field.