Comparison of HubSpot CMS vs Wix. Which should you choose?

Business growth is the main focus for the marketers and a well built website plays a vital role in attracting the target audience and convincing them to buy its product/services. Starting from the task of growing traffic to growing leads and ultimately reaching potential customers, it does it all.

But, a marketer has a lot of options to choose from when it comes to selecting the right platform to boost growth. This insightful page will help you to get all the functionality and features that a CMS should have for a marketer to grow when we compare HubSpot CMS and Wix.

So, lets get started !!!


HubSpot CMS combines website creation, management, and optimization with the power of a CRM to customize the entire customer journey, streamline marketing and sales alignment, and deliver true closed-loop reporting.

Create Content That Builds Relationships, and Grows Your Business

"Creating attractive and engaging content is what that brings traffic to your website and the start of the marketing journey and the need for a CMS starts arising. Here is where CMS like HubSpot and Wix play their role."


Creating a blog is the first step in attracting the potential customers to your website. The content in your blog should be relevant and answer the questions of the prospective and existing clients. This would help you to engage with the visitor and build a better relationship with them. The CMS should not only help to create great better but also help in optimizing it for getting found when someone searches for something similar.





HubSpot provides marketers the ability to personalize and optimize every piece of the blog. You can write, optimize, publish, and analyze blog content from one place. The best part, it does not require any integrations or plugins to create and optimize great content for mobile and desktops - it's all sorted out.

On the other hand, Wix helps you to configure blog, or select a template and start writing using ADi, a series of questions. If someone is looking to start blogging as a hobby, then using Wix or other low-cost CMS can turn out to be good option because of its lightweight setup options. When you are thinking to choose a CMS for going professional, then choosing any other CMS is a good option as you may find some drawbacks in using Wix.





Distraction-free blog editor
Schedule blog posts
Publish to social media Requires additional software
Mobile optimized
SEO optimizer Requires additional software
CTA creation Requires additional software
Content collaboration Requires additional software
Content calendar Requires additional software
AMP support Requires additional software
Analytics Requires additional software



The next step after creating blog is to create content depth on relevant topics related to your business. With the help of Landing Pages, you can create an illustrative page that describes everything about a particular topic. Landing pages are of great help as they can be framed to suit the needs of the business and can be used in multiple purposes to serve the interest of the viewers and audience. 

landing pages

HubSpot gives yo the control and ability to publish, personalize and optimize a page, all within the CMS. You can select a pre-built template to match your business's brand or create one using the free and paid templates available in the marketplace. Every template available in the marketplace is optimized for mobile and supports drag and drop modules for changing the layout of pages. you can even add assets to the landing pages like a CTA, form or live chat - it's all integrated and available at just a click.

On the other hand, Wix also provides the features to create landing page; but, the tools are limited. Lets suppose, when you are using ADi and you tend to set up a blog and select a landing page, you get limited options to create one. Additionally, depending on the type of landing page you want to create - delivering content can be a bit difficult. Then there's no built-in SEO tools to optimize and customize landing pages to get you found online.





Drag-and-drop page creation
Template editor
Page-specific CSS Not possible at this time
Form creation Requires additional software
SEO optimizer Requires additional software
A/B testing Requires additional software



Your Brand is described by your website. You main objective would be to convert the visitors into customers. The leads generated from the blog and landing pages can be further used  for improving the marketing efforts. The ultimate goal of the CMS should be to convert more visitors into customers and keep it updated and not just limited to create a great site.


HubSpot CMS is for professional marketers. You can create and change layout of pages using drag and drop templates or start from scratch using the free and paid templates available in the marketplace. You can also work with HubSpot Certified Agencies to get your website created to grow your business. The biggest advantage using HubSpot CMS is that it is built on top on CRM, so all the data is saved in the CRM and is available to you at the click of a button to align them to your designated teams.

Wix will provide you with creating a website by simply picking a theme and filling the content. But, it does not provide great customer experience as just creating a website is not enough. To create the customer experiences, you will require to go with additional software and custom integration which might turn out to be expensive to create and costly to maintain.




Content Delivery Network (CDN)
Security Limited resources available
Drag-and-drop page creation
SEO optimizer Requires additional software



CMS get your job done. Most of the CMS help the marketers to create and publish great content, but  not all are smart enough to get your content reached to attract the right people and drive traffic. A CMS should not only help in generating content but also to get that optimized for SEO to reach the right audience and to engage with them.


HubSpot CMS has well built on page SEO tools for blogs, landing pages, and website pages creation and to add, it also has site linking tools to help you to attract and track more backlinks. Whether you are creating a page or updating content, you can effortlessly optimize content for search and rank better in the search results.

Wix has very less opportunity in SEO functionality, and in the premium plan comes with a sitebooster. If you are planning to optimize your entire site or linking strategy, then you will find it difficult as it has tools to help you with on-page SEO only.




Optimize content for SEO Requires additional software
On-page SEO (meta descriptions, URL naming, etc.)
Competitor tracking Requires additional software
Page performance tracking (speed, etc.) Requires additional software
Inbound link tracking Requires additional software
Content organization for search (information architecture) Requires additional software



For marketers, it is very much important to keep track of the of the entire pipeline to make data-driven decisions. From creating content and generating contacts to customers won, having every piece of information will help you to drive those processes which bring results rather than the other way round.


HubSpot CMS lets you measure the ROI of your website as it is equipped with great analytical tools to keep you updated about the performance of your website and data. As your business grows you will across more advanced analytical tools to make your complex operations easier.

Wix has a limited content reporting which means all you can do is to see views per page  and track new visitors vs returning ones. To track and to get better insights, you will need to integrate separate analytical tools.




Basic content analytics (sessions, visits, etc.)
Advanced content analytics (attribution, etc.) Requires additional software
Contact analytics Requires additional software
Company analytics
Requires additional software
Competitor tracking Requires additional software
Export/Email reports Requires additional software
Revenue reporting Requires additional software



The biggest challenge marketers face with most CMS is that they can't send emails and require an integration or separate marketing automation platform to do so. You can make a great impact in your marketing efforts by the way you integrate your content and email depending on the data collected through lead nurturing. That is the reason we suggest you to choose the CMS that has email marketing integrated with it.


email and


In HubSpot CMS, you get a centralized contacts database, which means any data collected through a form, live chat or a CTA can be utilized in personalization of emails.  Whether your objective is to set up a drip campaign or advanced nurturing, it's all posiible through through HubSpot Marketing Hub.




Easily create and send email Requires additional software
Marketing automation Requires additional software
Personalize email content Requires additional software
A/B testing Requires additional software
Email and automation analytics Requires additional software



Social media plays a vital role to build relationships and engage with our influencers, customers and prospects. The content that you create can be great influencer and conversation starter, so it is important to use the right tools to to share the content on social channels and and get involved in the conversation.


social media


With the help of HubSpot, you can monitor , share and get started with your customers on social media accounts with the context of your marketing database. The use of Marketing Hub is really great as you can share and schedule content for social media, upload videos, optimize the content based on latest trends and hashtags and even have conversations in-app.

On the other hand, Wix will require you to add a plugin to share content on social media. The challenge for marketers here is that they would be required to integrate other tools to monitor and track social accounts.




Auto-publish content to social media Requires additional software
Monitor social media for key terms, mentions, and phrases Requires additional software
Schedule and publish social messages Requires additional software
Social media analytics Requires additional software



Every professional CMS should have a solid foundation

For marketers, it is an important decision to select the right CMS to match your professional needs. The CMS should have a strong foundation of SPEED, SECURITY, AND STABILITY.

  • Speed - Visitors expect your site to load quickly, or they will start looking elsewhere. According to Google, 53% of visitors will abandon your site if your website doesn't load in 3-seconds, or less. Ensure when you choose a CMS or hosting provider, that the bandwidth you are getting is adequate to meet your needs and their infrastructure is setup for your success.
  • Security - As a marketer it's important to keep your user's data secure, but also protect your company brand and reputation. Ensure you talk to various marketers, look at reviews, and do your research about hacking incidents before making a CMS choice.
  • Stability - For most companies today a website that's down, means lost revenue and opportunity. Most prominent CMS' publish, or at least willing to share, up-time data that points to reliability. At HubSpot, we have 99.999% up-time and a dedicated team that is constantly making websites hosted on our CMS faster, more secure, and more reliable.




Firewall / VPN Requires additional software
Intrusion Detection System (IDS) Requires additional software
Web Application Firewall (WAF) Requires additional software
Distributed Denial of Service (DDoS) Mitigation Requires additional software
Pro-active scanning and network testing Requires additional software
Secure Sockets Layer (SSL) Protection



HubSpot was built keeping in mind that marketers don't need to apply codes to make a website. With HubSpot, one can easily create, monitor and optimize their content to attract the customers to their content. There are constant updates to the CMS but that does not impact the website and any part of it. Not only the updates are significant, but are easily deployed by the smart and intelligent team of HubSpot. With HubSpot, your website is always secured and is constantly tracked by security teams of HubSpot so that there are no issues to deal with hackers.


Danish Wadhwa

Danish Wadhwa is a strategic thinker and an IT Pro, with more than 6 years of expertise in the digital marketing industry. He is more than a results-driven individual, who is well-versed in providing high-end technical support, optimizing sales and automating tools to stimulate productivity for businesses.

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