HubSpot vs Wix. Which one is the right CMS for you in 2022?

Business growth is the main focus for marketers, and a well-built website plays a vital role in attracting the target audience and convincing them to buy its product/services. Starting from the task of growing traffic to growing leads and ultimately reaching potential customers, it does it all.

But, a marketer has many alternatives to choose from when it comes to selecting the right platform to boost growth. This insightful page will help you get all the functionality and features that a CMS should have for a marketer to grow when comparing HubSpot CMS and Wix. 

So, let's get started !!!

WEBSITE

Your website describes your brand. Your main objective would be to convert the visitors into customers. The leads generated from the blog and landing pages can be used for improving marketing efforts. The CMS's ultimate goal should be to convert more visitors into customers and keep it updated and not just limited to create a great site.

HubSpot CMS is for professional marketers. You can create and change the layout of pages using drag and drop templates or start from scratch using the free and paid templates available in the marketplace.

You can also work with HubSpot Certified Agencies to get your website created to grow your business. The biggest advantage using HubSpot CMS is that it is built on top of CRM, so all the data is saved in the CRM and is available to you at the click of a button to align them to your designated teams.

Wix, an online portfolio will provide you with creating a website by simply picking a theme and filling the content. But, it does not provide great customer experience as just creating a website is not enough. To create customer experiences, you will require to go with additional software and custom integration, which might turn out to be expensive to create and costly to maintain.

SEARCH ENGINE OPTIMIZATION

CMS gets your job done. Most of the CMS helps the marketers to create and publish great content, but not all are smart enough to get your content reached to attract the right people and drive traffic. A CMS should not only help in generating content but also to get that optimized for SEO to reach the right audience and to engage with them.

HubSpot CMS has well built on-page SEO tools for blogs, landing pages, and website pages creation, and to add, it also has site linking tools to help you to attract and track more backlinks. Whether you are creating a page or updating content, you can effortlessly optimize content for search and rank better in the search results.

Wix has few SEO functionality opportunities, and in the premium, the plan comes with a site booster. If you plan to optimize your entire site or linking strategy, you will find it difficult as it has tools to help you with on-page SEO only.

MARKETING ANALYTICS

Marketers need to keep track of the entire pipeline to make data-driven decisions. From creating content and generating contacts to customers won, having every piece of information will help you drive those processes that bring results rather than the other way around.

HubSpot CMS lets you measure the ROI of your website as it is equipped with great analytical tools to keep you updated about the performance of your website and data. As your business grows, you will get across more advanced analytical tools to make your complex operations easier.

Wix has limited content reporting, which means all you can do is to see views per page and track new visitors vs. returning ones. To track and to get better insights, you will need to integrate separate analytical tools.

EMAIL AND MARKETING AUTOMATION

The most prominent challenge marketers face with most CMS is that they can't send emails and require integration or a separate marketing automation platform.

You can significantly impact your marketing efforts by the way you integrate your content and email, depending on the data collected through lead nurturing. That is the reason we suggest you choose the CMS that has email marketing combined with it.

In HubSpot CMS, you get a centralized contacts database, which means any data collected via a form, live chat, or a CTA that can further be utilized to personalize emails. 

Whether your objective is to set up a drip campaign or advanced nurturing, it's all possible through HubSpot Marketing Hub.

SOCIAL MEDIA

Social media plays a vital role in building relationships and engage with our influencers, customers, and prospects. The content that you create can be a great influencer and conversation starter, so it is important to use the right tools to share the content on social channels and get involved in the conversation.

With the help of HubSpot, you can monitor, share, and get started with your customers on social media accounts with the context of your marketing database. 

The use of Marketing Hub is really great as you can share and schedule content for social media, upload videos, optimize the content based on the latest trends and hashtags and even have conversations in-app.

On the other hand, Wix will require you to add a plugin to share social media content. The challenge for marketers here is that they would be required to integrate other tools to monitor and track social accounts.

CMS FOUNDATIONS

Every professional CMS should have a solid foundation.

For marketers, it is an important decision to select the right CMS to match your professional needs. The CMS should have a strong foundation of SPEED, SECURITY, AND STABILITY.

Speed - Visitors expect your site to load quickly, or they will start looking elsewhere. According to Google, 53% of visitors will abandon your site if your website doesn't load in 3-seconds or less. Ensure when you choose a CMS or hosting provider that the bandwidth you are getting is adequate to meet your needs, and their infrastructure is set up for your success.
Security - As a marketer, it's essential to keep your user's data secure and protect your company brand and reputation. As a marketer, it's important to keep your user's data secure, but also protect your company brand and reputation. Ensure you talk to various marketers, look at reviews, and do your research about hacking incidents before making a CMS choice.
Stability - For most companies today, a website that's down means lost revenue and opportunity. Most prominent CMS' publish, or at least willing to share, up-time data that points to reliability. At HubSpot, we have 99.999% up-time and a dedicated team that is constantly making websites hosted on our CMS faster, more secure, and more reliable.

Useful reading- In-depth comparison of ActiveCampaign vs HubSpot.

The Takeaway!