Video marketing is one of the fastest-growing ways to connect with your audience and build a fanbase.
Video marketing moves buyers from cold traffic to warm traffic by taking them from passive observers to active participants in the video-watching experience — increasing time on site, converting visits into leads, and allowing you to sell based on behavioral signals.
Here are some tools and techniques for doing video marketing for your niche site or business, but first, you need to understand video marketing better.
Why video marketing?
Video marketing is one of the most easiest ways to grow your niche site. It's a quick, easy, and cost-effective way to show people what you do in a way that text can't.
But how do you get started? And what should you be doing?
The first thing to do is understand why video marketing is so important in the first place. Here are five explanations for why it succeeds:
Video marketing can increase your sales
Video marketing is one of the most effective ways to increase your website's traffic and boost your business.
The use of video in online marketing has increased over the years, with 83% of consumers saying that they prefer watching a video over reading plain text. This has led to over three billion videos being watched on Facebook every day!
People view more videos than ever before
The average person spends more than half an hour per day watching videos online — more time than they spend listening to music or reading newspapers and magazines combined. That's a lot of attention!
Video helps you engage with customers
It's been proven that consumers react differently to videos than they do to other content. They are more likely to remember it, share it, and engage with it. That makes video a powerful tool for building brand awareness and driving traffic back to your site.
Video builds trust and credibility
Consumers are more likely to trust the information they receive from video than they are to trust the information they receive from text or images alone, according to a study by Animoto. If you're selling a product or service, having customers who believe in your brand will help them feel confident about buying from you.
Google favors video
Video marketing builds trust and credibility with your target audience. This is why many businesses choose to use videos instead of text when explaining their products or services.
A study by Animoto found that individuals are more likely to purchase from companies they trust. In fact, 83% of people said they would spend more money on a product if it was recommended by someone they know and trust (Animoto).
What you need to start video marketing
Video marketing is the best way to grow your niche site. It's the most effective way to get more traffic and new subscribers.
But while video marketing is easy to start, it's not always easy to do well.
Here are top tips for using video marketing on your niche site:
1) Use a high-quality camera and microphone (or headset microphone). A poor-quality video is worse than no video at all. You want to give your viewers an excellent experience when they watch your videos, so invest in good equipment from the outset.
2) Use a professional video editing software. There are plenty of free video editing apps out there, but nothing beats paying for professional-grade software like Adobe Premiere Pro or Final Cut Pro X. You'll get much better results with these programs (and they're not expensive either).
3) Start creating content!
You don't have to be a professional videographer or even know how to use any kind of editing software. The most important thing is that you're creating something interesting and useful for your audience.
Once you're ready to go, here are some ways how to use video marketing to grow your business:
Promote your video content via social media
Video marketing is one of the best ways to reach your audience. It allows you to share your brand story, showcase your products and services, and engage with customers in a new way.
Video marketing has been around for years, but it's only recently become more popular. People are watching more videos than ever before — especially on social media.
According to research from Visible Measures, consumers now spend more time watching videos on Facebook than reading text-based posts.
Get your video embedded on other websites and blogs
This is one of the most effective ways to get traffic from video marketing. When you embed your videos on other websites and blogs, they will be able to link back to your website from their blog posts and articles.
It will drive traffic back to your site, which can help you increase sales and profits for your niche site.
Video marketing is a powerful tool that can be used to grow your niche site. You can use video to generate more traffic, build trust with your audience, and increase conversions.
Get backlinks from YouTube (and other video platforms)
Create a short video that explains what you're offering, then ask people to sign up for your email list or download something in exchange for more information. It is a great way to build an audience because they have just taken the first step toward becoming customers!
Use your videos to grow your email list
Before you can grow your email list, you need to have one. And in order to have one, you need to be able to collect emails from people who are interested in what you have to offer.
But how do you get these people to sign up? There are lots of different ways, but probably the most effective way is through videos.
When someone sees a video that they like and want more information about, they are much more likely to give out their email address than if they just asked for it during a blog post or social media update.
Once you've created an opt-in video, make sure you have links within it that direct person back to your site so they can get more information about what you're offering. Don't assume they'll remember where they found out about you – give them easy access!
Using video to create high-converting landing pages
If you're running an eCommerce store or selling any product or service online, you've probably heard about the importance of creating landing pages for each product or service.
These pages are typically designed with one goal: getting people to take action and buy something from your website. It can be anything from signing up for a free trial to purchasing an e-book or downloading an e-book/report.
One way to ensure people stay on these pages is by using videos as part of the conversion process.
For example, if you're selling a product like a course or software, you might want them to watch a video explaining what it does before they sign up for it — this will help them make more informed decisions about whether they should purchase it or not.
Many benefits exist for leveraging video marketing within niche site building. It can help differentiate a niche site from its competition. It can boost trust from site visitors, reduce bounce rates, and push sales through the roof.
Videos are also great for promoting products on social media networks. Hopefully, you now better understand how video marketing works and why you should keep it in mind when building your niche sites going forward.