If you are a continuous reader of our blogs, then you might be familiar with the Google Core web vitals updates that were updated by Google in 2021.
Yes, it is one of the most effective and core Google algorithms that helps in measuring and assisting in ranking sites on the basis of its user experience. It also helps in measuring how quickly a user can interact with your web page.
Previously there were various algorithms that are considered by Google, but currently it's the one which is mainly intended for website loading speed, user experience and behavior.
If I am not wrong then you might be thinking about what factors help you to measure the performance of your website.
Well! It includes page speed, content relevance, site design, link quality, mobile friendliness, HTTPS status, user engagement, etc. These are some of the factors that have a significant impact on bounce rate, conversation rate and turnover.
You might have understood the importance of core web vitals. That’s why every site owner as well as marketers keep on checking and measuring the core web vitals across Google by utilizing different types of best SEO tools.
So, if you want your site to reflect the real-world experience of a critical user-centric outcome, then you need to securely work on improving core web vitals.
Don’t know how to do that?
Need not fret! I have listed a few tips by considering which you can easily improve your core web vitals.
Tips to improve core web vitals
Basically Core Web Vitals highlights three areas of the user experience which includes loading,
interactivity, and visual stability. Keeping a check on all these factors will help you take your website to the next level.
1) Loading- Largest Contentful Paint (LCP) helps in measuring the loading performance. To provide a good user experience, LCP would have to occur within 2.5 seconds of when the page begins to load.
2) Interactivity- First Input Delay (FID) helps in measuring the interactivity. For a good user experience, pages must have a FID of 100 milliseconds or less.
3) Visual Stability- Cumulative Layout Shift (CLS) helps in measuring visual stability. In order to provide a good user experience, pages must retain a 0.1 CLS. or less.
LCP stands for a score below 2.5 seconds is considered "right" or passing.
- FID stands for rating of less than 100 milliseconds is considered "right" or passing.
- CLS stands for a score of less than 0.1 is considered either good or passing.
Now, let’s dive into the tips by considering which you can easily improve the performance of your site via core web vitals.
If you want to improve the google core web vitals, then you need to understand, reduce and optimize your JS execution. Now, you might be thinking how you can understand exactly what you need to know.
Well! If your report is showing a poor FID score, then it means that you have to invest time on it.
Add proper dimensions for embeds and images
You might have realized that the CLS score is also important for improving the core web vitals. Say if the core is over 0.1 then it shows that you need to work on your website as it is supposed to be poor.
Thinking about which factors affect this score? Well! Images, embeds, ads are some elements that affect the CLS score. Once you set proper height and width, then you can easily allocate the space.
Say if the content is not displayed properly, then you need to set proper dimensions and avoid layout shifts especially if you see loaded off-screen.
Preload key resources
To speed up the visual load times, you can also work on the preload key resources. Now just think a moment, what’s the first thing people see when you view the content? When a page is loaded, then above-the-fold is the content that appears to the users.
If you measure the main on-page element loading speed, then that’s where core vital metrics and largest contentful paint comes into picture. To check this metric, you can inspect the page in chrome DevTools.
The chart performance will help you evaluate the elements you need to work on. Thinking about how to improve? Well! You can go with preloading as it will help you tell the browser to gather these resources right away.
Boost your server response time
According to the research conducted by Google, it is evaluated that if a browser is taking much time to load the content from a server, then it will be difficult to render on the screen. Once you are able to improve your server response time, then you can easily boost every single page-load metric.
It will not only affect your website SEO, but also directly influence the UX. If you are thinking about how to do this, then you can use Time to First Byte (TTFB) as it will help you identify the time that a user’s web browser will require.
So, what are you waiting for? Start evaluating the performance of your server and get ready to improve your core web vitals.
Evaluate your site for security issues
Just like mobile usability and load performance, you need to also focus on website surety as it also plays a huge role in understanding the page experience.
Always remember that once you successfully present your website in SERPs without actually affecting the security issue, then you can easily hit your goals.
Malware, phishing attacks, deceptive content, unwanted software are some of the security issues that might affect your website. You can use Google search console to find what security issues your site has.
In a Crux
When we talk about websites, the first thing that comes to mind isd loading speed. If a website has good loading speed, then it will not only capture the visitors attention, but also make Google search console aware that your website exists.
Improving core web vitals is indeed the most crucial point but not a cakewalk. Still, if you follow certain points then you can easily improve the performance of your website. And that’s where all the above points come into picture.
So, what are you waiting for? Get ready to take your website to the next level. Still need any help from SEO experts? Feel free to contact us.