Video marketing has become a one size fit all solutions for marketing. How do I dare to say this? In 2017, about 74 percent of all internet traffic came from videos.
Furthermore, one-third of all online activity involves videos. Therefore, for the better online presence and scalable business, you need to take advantage of explainer videos.
You must be wondering how you can use it and how you can integrate it into your marketing strategy.
1. On Your Website
Recent research has shown that videos can boost traffic 50 times more than other marketing strategies. When choosing between lengthy content and short videos, most people prefer to go for to the point meaningful videos and make a decision regarding the purchase. Moreover, website visitors spend 6 times longer on pages with videos. Embed a video in your website and let your traffic not only understand but learn your goals, plans and services.
By creating a video your viewers can relate with, you are likely to win new prospects as existing prospects will share your videos on social media. This will increase the number of inbound links while converting your leads into customers.
A brand oriented video can establish you online, but this is possible if your videos follow your brand guidelines. Being an extension of all your other marketing material, you need to make a video that does not only focus on your brand but explains the pain points of viewers well.
A video is a great tool for brand recognition as the message reaches your target audience which results in an engaging audience while generating qualifying leads who are likely to purchase your products.
Train your team
Apart from using videos for marketing purposes, you can use them for on-site training of your employees. Through videos, you can perfectly train your team about new policies, processes or guidelines of the organization. Do not forget that an average person retains only 10% of what they hear but 50% of what they see; therefore, you should to improve knowledge retention regarding your product and services. If there are technical or monotone topics., you can simplify them through explainer videos with labelled diagrams. Teaching has become easier while studying has become interesting through explainer videos. If you want to guide your sales team about the approve and verbal lessons are not enough for it, then try out explainer videos. Apart from learning the latest industry standards, your sales team will get to know the ways your competitors use to grab a big chunk of their target audience.
Compel and attract potential customers
Whether you want to attract new customers to your sales funnel and drive them along the buyer´s journey, then consider making a video. By creating a catchy video you generate –at first hand–brand awareness: you´re helping your potential customer understand their problems and put it into context. Secondly, your potential customers will start considering your offer as one of the alternatives in the market. Lastly, you will help them understand why your product is the best solution to their problem…all this using compelling and entertaining content, such as video.