The world is witnessing a huge growth in the startup culture. As the phrase “Customer is King” still holds a lot of importance, CRM software has become essential for all businesses. 

Choosing the right CRM software depends on various factors, including the number of employees, the growth capacity of CRM, the investment you have to make, etc. Many businesses might not be able to make a huge investment but also will be in a situation where they can neither opt out of customer relationship management. 

This is when businesses have to look for affordable options. There are also many free CRM software packages available in the market. However, even when there is free or low-cost software available, there may be doubts about the features of the CRM and a dilemma of choice. 

In this blog, we have listed for you the top 5 affordable CRM software packages for any business to grow. Before that let us take a look at how to choose a CRM. 

Choosing a CRM

1. Make a Budget

CRM costs from free to $200, so set a budget. Before diving into feature sets and subscription plans, it's easy to remove expensive CRMs.

2. Know CRM Haves and Have Nots

Even the simplest CRM has many tools and features. Define your CRM must-haves and nice-to-haves. Now is the time to get CRM user feedback. They may suggest or delete unanticipated aspects.

3. Scan Reviews

In a crowded sales technology market, choosing a CRM may be tricky. Read reviews as your CRM list grows. Reading vendor websites won't tell you how solutions perform in practice.

4. Do Market Analysis

High-profile CRM solutions may no longer be the best choice as technology improves. Small company websites and trade magazines can help you see trends.

5. Evaluate your Choices

You'll know which CRMs have the most promise. Therefore, try them. Before purchasing, try as many free trials as possible. It's the role of salespeople to showcase their CRM in the best light possible. Therefore, testing it yourself is ideal.

After researching, decide what works for you. These stages take time, but they're worth it.

Evaluate your choices


Here we have some of the affordable CRM software packages that you can consider, especially if you are on a tight budget but cannot compromise on quality. 

Affordable CRM Software Packages

1. HubSpot Sales Hub

Rating on G2: 4.4/5 

Built on HubSpot CRM, HubSpot Sales Hub is a user-friendly yet efficient sales CRM platform for growing teams that offers sales engagement tools, configure-price-quote (CPQ) functionality, quotes, and robust sales analytics. HubSpot helps in improving your sales team’s efficiency as the software offers customer data, tools, and teams a platform to function together. 

HubSpot is a great option for small organizations looking for a CRM with the greatest reporting capabilities and performance data. At no charge, it offers more than 90 configurable dashboards from which you can choose reports.

Many small businesses find HubSpot's free plan sufficient, although the basic premium plan is worth looking at. It has a meeting scheduler and simple automation capabilities, which are popular CRM features. Only two people can access this plan fully, but they can still do some administrative duties and see reports.

Pricing Plan

Sales Hub Starter: $50.00 for 2 users per month
Sales Hub Professional: $500.00 for 5 users per month
Sales Hub Enterprise: $1,200.00 for 10 users per month

The HubSpot sales hub can be accessed while using the free HubSpot CRM, which provides many features compared to other CRMs. 

2. Less Annoying CRM

Rating on G2: 4.9/5 

Less Annoying CRM is a CRM designed specifically for small enterprises. Contacts, leads, notes, calendars, to-dos, and more can all be accessed through a single web application. It is possible to add or delete users at any moment and there are no plans or constraints on features or pricing tiers.

Less Annoying CRM may be the most cost-effective alternative for small organizations looking for a place to store and manage client data.

Pricing Plan

Each user is charged the same fee, and all functions are available to everybody. It costs $15/ month per user. 

3. Pipedrive

Rating on G2: 4.2/5 

Pipedrive's unique visual sales pipeline distinguishes it from other CRMs by capturing lead and sales information. Pipedrive's features, such as reporting, process automation, and communication tracking, can improve sales performance. 

Pipedrive's simple approach lets you spend less time managing data and more time conducting business if your company is less interested in discriminating between contacts, companies, leads, deals, and other prospects.

Pricing Plan

Pipedrive offers a total of four different pricing editions, ranging from $14.90 to $99. In addition, a free demo version of Pipedrive can be used.

Advanced plan: $24.90 per month per user (billed annually)
Professional plan: $49.90 per month per user (billed annually)
Enterprise plan: $99.00 per month per user. It is only available as an annual plan.
Essential plan: $14.90 per month per user (billed annually)

4. Insightly

Rating on G2: 4.2/5 

Insightly, a simple and powerful CRM solution for small businesses has been used by small businesses and freelancers in over 100 countries. Also, it is a unified CRM platform for expanding organizations in manufacturing, professional services, health & wellness, media, education, retail, construction, and more.

The CRM makes the most of that data with automated activities and processes, ensuring that busy professionals don't miss critical phases in the sales process.

Pricing Plan

Insightly allows two users to handle contacts, sales, and projects all at once for free.

Plus package: $29/ user/ month (billed annually)
Professional package: $49/ user/ month (billed annually)
Enterprise package: $99/ user per month (billed annually)

5. Zoho

Rating on G2: 4.0/5 

Using Zoho CRM, you can easily capture leads from your website, monitor sales, manage email marketing, and access customer data. Remote teams and salespeople who spend a lot of time out in the field can benefit from Zoho CRM.

It is much easier to make adjustments with drag-and-drop customization without much technical knowledge. Zoho CRM is compatible with Gmail, Google Docs, Contacts, Calendar, and Tasks and may be integrated with other Google products.

The free version of Zoho CRM software includes extensive capabilities for sales and marketing, as well as powerful connectors and secure cloud storage, making it ideal for small businesses.

Pricing Plan

Standard package: $14.00/ user/ month
Professional level: $23.00/ user/ month
Enterprise level: $40.00/ user/ month

When you’re choosing your CRM software, it’s easy to be tempted by a tried and tested platform like HubSpot. 

Don’t get us wrong, if you’re a big company with a big team and an even bigger budget, HubSpot is a great CRM. But if you’re looking for a list of top HubSpot alternatives, there are plenty of quality options out there.

Some even go the extra mile of offering something specific that a platform like Hubspot just can’t, whether that’s a focus on small businesses and agencies, white-label functionality, or more affordable price points.

Not only are they often cheaper, but they’re also often just as, if not more, comprehensive.

Wrapping Up

No matter what your business goals are, a CRM system can streamline the management of your customer and employee connections under one roof. Saving time and providing better customer service are also possible outcomes.

Each of the CRMs mentioned above takes a distinct strategy to offer solutions that are within the financial reach of various types of businesses. With that in mind, the most important consideration is whether or not one of these approaches corresponds with your company's or organization’s long-term goals.

We hope this blog was useful for you. To read more, visit or contact us straight away.

Frequently Asked Questions

A CRM software package is a comprehensive system that helps businesses manage customer relationships by storing and organizing customer data interactions and providing tools for sales, marketing, and customer service processes.

The four components of CRM (Customer Relationship Management) typically include:

  • Sales Automation
  • Marketing Automation
  • Customer Support & Service
  • Analytics and Reporting

The cost of CRM software varies widely depending on the provider, features, and scale. However, the cost can vary, ranging from lower-priced plans at a few dollars per user per month for basic features to premium solutions that could be priced in the hundreds of dollars per user per month for more advanced capabilities.

The three main modules of CRM (Customer Relationship Management) typically include Sales, Marketing, and Customer Support or Service.