Have you just landed in the development world? Well, that's Great!

Then, you might be aware of the term CMS. Are you?

If not, then Relax! You will get all the answers to your queries, here. This guide will help you upgrade your knowledge and skills regarding managing contact accurately and efficiently.

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Let's take a brief intro about what is CMS!

The content management system is a set of programs that will help you create, manage, and optimize your content of website or internet by using this effective software application. This system allows people to organize their resources and generate content to develop optimized and modern websites.

CMS is commonly used for managing web content and enterprise content. You can add, edit or delete any content which is live on your website. Isn't it interesting? You can directly store images, document, and gather various information sources directly using a CMS tool. Click here to know more about the CMS tool.

Content management system

Source: cyber splash

In this marketing and business world, there are various tools that organizations commonly use to uplift their productivity and generate more revenue. Am I Right? Right now, you might be using one of the tools for managing content and building a deeper relationship with the customers.

There are various CMS platforms preferred by organizations such as Joomla, WordPress, Drupal, HubSpot, etc. But, for the last many years, I am using the HubSpot CMS to manage the uploaded content and market the services or products directly by using this specified tool. It helped me create personalized and relevant experiences.

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Have you ever heard about HubSpot CMS? New to this term? This guide will help you to get a deep understanding of content management tool.

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Let's dive into the HubSpot CMS guide.

Chapter-1 An Introduction to HubSpot CMS

What is HubSpot CMS?

Do you want to build a great website that can be optimized from any device? HubSpot CMS will fulfill all your desires and lead your business on top.

Let's take an understanding of the HubSpot CMS tool.

HubSpot CMS is a fully integrated and holistic content management system or a web marketing platform that will help you focus on managing content information from different aspects.

By looking at the difficulties faced by the people, HubSpot released the CMS tool to offer robust and accessible services to the companies.

HubSpot CMS includes several tools by using which you can control all your website assets quickly and efficiently. If you face any complexity while creating a website, you should go for HubSpot CMS because it will help you achieve all your fundamental goals and desires.{{cta(‘5502bb17-2eeb-4fae-b818-53d7e049b931′,'justifycenter')}}

Organizations prefer using HubSpot CMS due to two main reasons-

  • One is due to its holistic platform because it provides the facility to develop landing pages, website pages, blog forms, analytics, and emails all on one platform.
  • And another reason is that it gives full Integration with HubSpot Marketing Hub.

You will be surprised to know that HubSpot CMS is not only used for managing and developing your website. Moreover, you can effectively improve your web marketing platform through HubSpot CMS.

We all know that inbound marketing is a powerful strategy preferred in this business world. Companies are using this approach to evaluate the performance of their website and generate more traffic by understanding the interest of the audience.

To fulfill the audience's interest, HubSpot provides a CMS tool to access user details quickly, convert the potential customers into leads, and enhance sales productivity. Therefore, it can be said that HubSpot CMS is a tool used for website and marketing purposes.

Hope you are clear with the basic concept of HubSpot CMS.

If you want to read more about HubSpot CMS, click here, or to get free advice, contact us

Why use HubSpot CMS?

Till now, hope! You get an idea about what exactly HubSpot CMS does. Am I Right? Are you still confused about whether HubSpot CMS is the right tool to perform the website services efficiently?

DonÂ’t Worry!

All the benefits that are discussed in this chapter will help you to figure out whether HubSpot CMS is a good fit for you or not.

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LetÂ’s take a rundown to HubSpot CMS benefits.

1- Unifies Publishing

With the help of HubSpot CMS, you can communicate and share your experiences with small marketing teams by spending less amount of money.

Developed your website but want to do some editing? Do you feel it is a difficult task?
HubSpot CMS will help you to edit your homepage easily. You can also perform A/B testing and publish a blog post quickly without facing any significant challenge.

2- Content Management

Using a traditional content management system, business marketers can manage and update the content on their websites. But, by using HubSpot CMS, they can deliver target content to attract and engage a group of audiences.

This tool helps you give a new look to manage your content strategy as you can directly tailor the messages for new customers, qualified leads, and repeated clients according to their demands.

3- Responsive Nature

HubSpot CMS will help you design your website templates responsively using drag and drop design manager tools. You must create a responsive website because nearly 50% of the people start searching the products and avail the service via mobile phones. So, you need to customize a complete mobile version website.

You do not need to put any extra effort while creating a responsive website because if you have little knowledge of HTML or CSS, you can easily lead to success. By using HubSpot CMS, you need not code manually.

4- SEO (Search Engine Optimization)

Is it difficult for you to optimize your web pages? With the help of HubSpot CMS, you can optimize all your web pages for google search inquiries as it provides you keyword options to improve your website ranking.

Using such tools, you can build a strategy to use keywords appropriately and find your website content on search engines quickly. It will further increase your business revenue because it will help you keep an eye on the competitors.

5- Centralized Place to store all your Files

Anything built in HubSpot CMS will be stored at one central place, which anyone can view efficiently and quickly.

Using HubSpot CMS, you can maintain privacy and get rid of losing problems related to landing pages, web pages, blogs, or thanking pages.

When I was not using HubSpot CMS, I unable to visualize all these pages at the same time. But, after getting into HubSpot CMS, I was able to evaluate the website's performance by using its data recovery option.

6- User-friendly Interface

HubSpot CMS provides a user-friendly or intuitive interface that will allow you to publish the blog posts, edit the website, and perform other activities on the dashboard without any instruction.

By using this all-in-one platform, you can quickly integrate with other places just with one login. This platform will save your time, efforts, and cost.

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7- Easy to Use

It is one of the main reasons why every organization prefers to use HubSpot CMS. Due to its simplicity and drag and drop feature, developers can code the website and give a professional look without having in-depth technical knowledge.

It is well said- Simple is the tool; more will be the usage!

Get Up and build your website using the HubSpot CMS tool to promote your business and better your productivity.

Hopefully, these benefits will grab your attention towards HubSpot CMS. You can know more about what is CMS: Pro and Cons of using Hubspot CMS.

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Chapter-2 HubSpot V/S WordPress

Now, you might be thinking of other CMS alternatives available in the market, such as WordPress, Magento, etc., then why only HubSpot CMS?

From all the CMS tools except HubSpot, WordPress is commonly used. Are you at the stage where you want to go for one? I would recommend you choose HubSpot CMS for developing and managing the website at the same time.

Hubspot vs WordPress

Source: thatagency

This chapter will help you visualize and compare HubSpot with WordPress. Now, letÂ’s evaluate an in-depth comparison between both.

Factors

HubSpot

WordPress

Definition

HubSpot CMS is a centralized and all-in-one platform that will help in website creation, customize customer's journeys, offer closed-loop reporting, and helps in managing the website.

WordPress is an open-source platform that is commonly used as blogging software. This software helps manage and create content, but if you want to attract, engage and delight audiences by using WordPress, you need to go for new integrations or software.

Content Management

HubSpot CMS tool offers an interface that will help you to publish, write, optimize and analyze the content all in one place. You do not need extra plugins to evaluate and optimize your content through search engines.

While using WordPress, you require extra plugins to optimize content for search engines such as:

  • Mobile optimization
  • SEO optimization
  • CTA creation
  • Content collaboration
  • AMP Support
  • Content calendar
  • Analytics

Landing pages

By using HubSpot CMS, you can directly tailor, publish and optimize the right page within HubSpot.

In WordPress, you need additional text or images to create the blog. Suppose you are using WordPress and want to edit the page layout; you need a developer or some other software to edit or create new templates, especially for form creation, SEO optimizer, and A/B testing.

Websites

HubSpot CMS is a professional marketers tool by which you can directly change the page layout by using drag and drop templates.

WordPress helps you to create text page site pages quickly. Still, you will have to put extra effort by using additional resources to edit your website pages or another related resource.

SEO

HubSpot on-page SEO tool will help you create, optimize and update the content for more searching by creating an excellent brand image.

WordPress does not provide SEO functionally but offers various plugins.

Before using plugins, you should keep in mind that-

More is the usage of the plugin; more is the development cost.

Security

HubSpot CMS hosted on SaaS platform. Hence, more secured.

WordPress is open-source software. Hence, less secured.

Hope, you got the reason why I was recommending you for HubSpot CMS rather than WordPress.

By evaluating the above difference, now you can easily make your mind to select the HubSpot CMS tool.

Got the RIGHT tool! WANNA know more? Scroll down and read the next chapter.

Chapter-3 How HubSpot CMS personalizes your Content

Is your primary motive is to personalize and optimize your content. Are you facing problems in achieving your desires and goals? HubSpot CMS will definitely lead you to achieve business success as it provides various features by using which you can fulfill the desires.

Are you Interested to know the powerful features of HubSpot CMS? Why Not! Everyone wants to manage their content to build an optimized website.

LetÂ’s take a look at some of the robust features of HubSpot CMS.

Robust Features of HubSpot CMS

It is pretty simple to get an understanding of HubSpot CMS by knowing its powerful features.

All these features will help you to avail HubSpot CMS services without facing any complexities.

Have you ever used any tool or platform by understanding its functionalities to achieves success? If not, then try to know about HubSpot CMS; you will be able to customize and organize the contacts while managing your whole website without facing any issues.

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If you want to improve your website and contact information, you should definitely go through the added HubSpot CMS robust features.

Let's get started!

1- Custom Modules

It is one of the new features of HubSpot CMS, due to which it is not used commonly. You should get familiar with this feature because you can easily set up a new and efficient website by reusing the design elements by using this feature. Once your website is designed successfully, you can also edit the modules according to your updated demands.

You can easily create the HTML structure via JavaScript, HubL, CSS as per your demands. Furthermore, you can also insert the built structure into a template to a create leading design website.

2- Smart Activity

Making everything smarter will help you to achieve the website goals at the appropriate time and cost. HubSpot CMS offers the feature of making smart CTA's by using which you can personalize everything. You can also customize the experience of the website as per the demands of the visitors.

Also, the smart field HubSpot helps you capture information about your visitors and leads, thereby keeping your forms short and easy. 

3- Response ready Website

HubSpot CMS has Bootstrap, which is built into its core. It helps you to make a responsive website.

Have you ever heard about responsive emails? Yes, HubSpot CMS offer response ready emails which are built-in improvement feature for UX.

Did you ever face any problems while uploading an email? Don't Worry! HubSpot CMS will fix all your issues because most of the email activities will be done automatically.

4- Maintains Security

Let me tell you that HubSpot will host your website on the same platform as their site. So, they do not want to face any security challenges. Therefore, offer security precautions to secure their services such as web application firewall and many more.

5- Offers the best Hosting

Everyone wants to rank their website on the top. Do you? Use HubSpot CMS because it has the feature of Content Delivery Network. No matter what our site is all about, it will help you put your website on the top ranking list quickly.

Do you have an international link with the audience? If yes, then HubSpot CMS should be your first choice.

6- Credible Integration and powerful API

HubSpot CMS is pretty powerful to support various web app tools such as  Monkey, Survey, Wistia, and many others.

If you are using any tool mentioned above, that hardly matters, you can connect with HubSpot with ease by using Zapier. Further, you can also create your custom integration by using various applications.

7- SEO Analysis via Page Performance

You all might be familiar with the essence of SEO in the marketing era. Sometimes, you may spend more time figuring out which and how Google uses the algorithms. Using the page performance tool, you can figure out which page of your website is mainly preferred and on which page you need to work more.

HubSpot analytics tools

8- Preview Emails

Sending emails may be a tricky task because you can not view the exact look of your emails without it. Therefore HubSpot CMS offers you the feature of email preview.

By using this feature, you can directly preview all your emails before sending them to the client. It will reduce the chances of getting broken emails and increase the number of clicks, further generating more traffic to your website.

9- Generate XML Site Map Automatically

Do you spend more time while adding or removing a page while generating a new site map? Relax!

HubSpot CMS  provides the feature to set the siteÂ’s navigation menu automatically. By using this feature, you can easily combine website hosting and website creation with HubSpot CMS to personalize the contacts, deliver web analytics reporting and properly align both their sales and marketing efforts.

Do you want to get more profound knowledge about the HubSpot CMS feature? Click here to get a detailed understanding of HubSpot CMS features.

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Chapter-4 HubSpot CMS Tools and Usage

Have you ever thought that if there is no improvement in any software that still anyone will continue using it? Of Course not. Everyone wants some new updates to perform the task more accurately and efficiently.

Do you wish the same? HubSpot offers CMS Tools by using which you can enhance your marketing and website development efforts quickly.

LetÂ’s take a run down to the most potent tools of HubSpot CMS with its usage.

  • File manager
  • Landing and website pages
  • Domain manager
  • Design Tools
  • SEO
  • Marketplace
  • Blog
  • CTA
  • Pop-Up Forms
  • Reporting
  • Conversations

Along with all these tools, you can manage your contacts and build a good relationship with the customers via HubSpot CRM. By managing all the data in one place, you can leverage the contact information to personalize visitors' experience directly by using HubSpot.

Let's take a deep understanding of using HubSpot CMS Tools, which are mentioned above.

File Manager

It's somewhat clear from the tool name that something is related to managing the files. Yes! You are Right.

With the help of this tool, you can organize and store various assets quickly and efficiently, such as PDF files, images, videos, etc.

To Upload the files or create a new folder of files- Navigate to marketing> Files and templates> Files.

Clicking on the Upload Files button can directly store the data from your desktop into HubSpot Platform. You can also create a new folder to manage additional files according to the needs.

HubSpot files folder

By Clicking on Upload Files button, you can directly store the data from your desktop into HubSpot Platform. You can also create a new folder to manage additional files according to the needs.

Landing and Website Pages

To create an excellent and engaging website, it is essential to add good landing and website pages.

Do you want to know how to create Landing and Website pages in HubSpot?

Navigate to Marketing Website Landing pages or Website Pages.

HubSpot landing pages

Clicking on the Landing pages button can create a landing page by making changes in provided templates.

HubSpot templates

Similar is with Website pages; you have to select the template and edit the information according to your needs.

Choose templates from HubSpot Marketplace

This tool will save your time and efforts because you can create and publish a website or landing pages quickly by using the templates.

Domain Manager

The domain manager tool of HubSpot CMS will help you connect your website domain and HubSpot platform to make your website live.

HubSpot Domain Manager

By using this tool, you can quickly redirect your website to the primary or secondary name with some clicks. You can also create a new domain by selecting the domain type.

Design Tools

Design Tools of HubSpot CMS will help you to create email templates, Blog templates, Page templates quickly because it offers a drag and drop facility.

For using Design tools, click on Marketing Files and Templates Design tools.

Hubspot design tool

Here, you can add or edit page templates via a module group accurately as per your requirements.

SEO

You might be aware of the importance of inbound marketing in the business world. Marketers use this approach to generate more traffic towards your website by adding good quality content.

To facilitate inbound marketing, you should map your content strategy before its implementation. SEO tool of HubSpot CMS will help you in creating an effective content strategy by using topic clusters.

By navigating to marketing Planning and Strategy SEO, you can create topic cluster quickly and can also view topic analytics to uplift the ranking of your website.

HubSpot SEO tool

Marketplace

The marketplace is another essential tool of HubSpot CMS because it helps you to download and browse pre-made templates and modules.

You can get new ideas to develop an attractive website easily. Are you the one who wants to buy templates for emails, landing pages, etc. to reduce your development efforts?

If Yes, start using HubSpot CMS as it includes marketplace tool in Marketing Files and templates.

Here, you can search the categories for various templates and modules. It will save your valuable time because, in the downloaded templates, you have to edit the content or add simple smart field HubSpot into your templates.

Blog

I know itÂ’s a bit difficult to edit the blogs once uploaded. If you are the one who spends more time to upload or edit the articles, then stop wasting your time because here is the tool which will resolve all your queries.

HubSpot CMS- Blog will help you to create and publish blog posts easily. This tool will provide you the facility to edit the published blog post with just